Developing a Sustainable Business: Presentation on Recycled Net Shoes

This presentation outlines a business plan for 'Swift Footwear,' a company focused on producing eco-friendly shoes from recycled fishing nets. The plan details market research methodologies, including focus groups, brainstorming, internet research, mind mapping, and surveys, to assess the viability and worthiness of the business. It emphasizes the increasing environmental awareness and the opportunity to fill a gap in the market for eco-friendly footwear. The presentation covers STP (Segmentation, Targeting, and Positioning), highlighting the youth market as a key demographic. It also addresses the product's environmental benefits, aligning with government initiatives and current market trends. A PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing the business in the UK. Furthermore, the presentation details the 7Ps of marketing (Product, Pricing, Place, Promotion, People, Physical Evidence, and Process) and Porter's Five Forces to analyze the competitive landscape. The business aims to offer stylish, affordable, and environmentally responsible shoes, contributing to a sustainable future.

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The entrepreneurship can be a very successful approach when it comes to the successful
operations of the business (Trabucchi, and et.al., 2021).
The enterprises can have various benefits by having the strategic business plans for the new
product and services

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The increasing harm to the environment and the lack of the eco-friendly product
gave the motivation to produce the business ideas of the recycled fishing net shoes.

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Focus groups- The Swift footwear (Pseudo name). will conduct many interviews from the
people by bringing them together and forming a group and asking them for their opinion on
the material that can be friendly for nature and the budget too.
Brain storming- The business will ask employees and the members and will come to the
opinion that what can be the ways to benefit the nature
Internet research- The internet research will be made by the organization and will ask its
people about the areas where the organization should focus to improve the sales and
product materials of the company (Sobakinova, Zhou and Aureaar, 2019).
Mind mapping- The Swift footwear (Pseudo name). will create a mind map by writing down
the various problems of the products and came out with the solution that changing the
strategies and the materials that is being used by the company for the production of the
environment friendly shoes.
Surveys- The Swift footwear (Pseudo name). will conduct various surveys to find out that
what is the trend in the market and what is being preferred by the people.

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Viability of business- The business will be successful as the world is accepting the approach
of the recyclable products that causes no harm to the environment.
Worthiness of business- The business is worth pursuing as it is a new initiative that the
organization is taking towards the betterment of the environment that can be done by
recycling the fishing nets (Morales Molina, Pérez and Vasquez, 2021).
STP- The business will conduct the STP and do the segmentation by providing the product to
the people who prefer a lightweight and environment friendly product.
Positioning- The product will be positioned for the youth and the old people as both are
interested in providing the benefit to the nature.
Targeting- The Swift footwear (Pseudo name). will target the youth by providing the
attractive colour options for their products that will attract the customers at a first glance.

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The product is going to be created by recycling the plastic fishing net from the ocean that
has been left by the fishers after the completion of their work.
This will benefit the business as the new initiative will attract the youth by keeping the price
of the shoes affordable as the raw material that is used is not going to cost too much in the
production of the shoes. The product is going to benefit the nature as the raw material will
not release the harmful pollutants in the environment.

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The government is also making the initiative of using the environment friendly raw materials
by the organizations.
Observing the trend- The organization has an opportunity as the trend of eco-friendly
products is getting famous in the market and the people prefer to buy the eco-friendly
products.
Finding gaps- The Swift footwear (Pseudo name) has found the gap in the market that there
is no producer of the eco-friendly shoes in the market.
Solving the problem- The company will try its best to solve the problem of the harmful raw
materials that is used in producing the shoes and will replace it with the recycled fishing nets
(Welter and et.al., 2021).

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Political- The political factors of UK is making the best efforts in implementing the
environmental laws. This will impact the organization in positive way as the company is
producing the eco-friendly products.
Economic- The economy of the UK is strong and people are capable to spend on their
desires. This will make the positive impact as the people will not hesitate in purchasing the
products (Pan, Chen and Zhan, 2019).
Social- The people are now following the trend of using the eco-friendly products. This will
benefit the Swift footwear (Pseudo name) as the shoes will be eco-friendly.
Technological- The technologies of production is improving by implementing new
techniques. This will impact the business as the production will be done with the modern
techniques of production.
Environmental- The environment is getting affected by the use of harmful raw materials by
the organizations. This will make a positive impact as the business will use the environment
friendly recycled material.
Legal- The Environment Protection Act, 1990 of UK is required to follow by the organization
as the business will produce the shoes and the law can make the impact on the business by
making the organization to use the eco-friendly manners of production

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