Red Bull Air Race: Market Entry Strategy & SWOT Analysis for Zurich

This report provides a comprehensive analysis of Red Bull Air Race, focusing on its potential expansion into Zurich. It includes a SWOT analysis, highlighting the strengths (strong brand image, broad market presence, unique event) and weaknesses (high entry cost, risk of aircraft crash) of the event. The report also examines the market and relevant theories, emphasizing Zurich's suitability due to its location near Lake Zurich, stable economic conditions, excellent connectivity, and tourist attractions. A PEST analysis of Zurich is conducted, covering political, economic, social, technological, legal, and environmental factors. The report identifies potential issues and barriers, such as accidents, security risks, legal permissions, and social acceptance, and suggests ways to overcome these challenges through improved safety measures, public engagement, and adherence to regulations. The conclusion underscores Red Bull's positive brand image and Zurich's favorable conditions, while the recommendations emphasize the importance of understanding social perceptions, following guidelines, building relationships with local authorities, and prioritizing safety measures. Desklib offers a range of solved assignments and study resources for students.