Comprehensive Marketing Mix Report: A Case Study of Red Bull Beverage

This report provides an overview of the marketing mix of Red Bull beverage, a globally recognized product sold in over 170 countries. It emphasizes the impact of product quality and pricing on business success, highlighting the importance of balancing quality and affordability. The report focuses on the 4Ps of the marketing mix: product, price, place, and promotion, specifically examining Red Bull's ingredients, target audience (youth), and sugar-free options. It concludes by summarizing the key aspects of Red Bull's marketing strategy.

INTRODUCTION
The term marketing mix
is the process of
developing the business
enterprise in an entire
world. This concept is
elaborating the marketing
mix of red bull beverage.
This product is
recognized in the global
surroundings and sold
over 170 countries.
Impact of product on organization.
In order to evaluate the value and quality it can be high or low.
When an organization needs to gain a benefits they increase the
product quality. Product can easily impact on the business world
When a quality is low and prices are high then not an individua
will be interested to purchase but on other hand, the quality is
good and price are also affordable then an accurate balance of
the economic value can be generated.
CONCLUSION
In this report , it has been concluded the meaning of marketing
Concept
Marketing mix is mainly referred as 4ps which are product, price, place and
promotion. Here, framing a red bull product marketing mix strategy to understand
in better way.
Product: Red bull is an energy drink contains the caffeine, taurine, B vitamin and
sucrose and glucose. This product is utilized by mainly teenage group of people or
youth who wants to celebrate their events. It also provides a sugar free beverage
which contains the aspartame and calories free substance instead of glucose as the
youth age occurs this as usual trend segment
REFERENCES
Novela, S. and Hansopaheluwakan, S., 2018. Analysis of Green Marketing Mix Effect on Customer
Satisfaction using 7p Approach. Pertanika Journal of Social Sciences & Humanities.
Lewinski, L., 2020. Eine Historie des Content Marketings. In Content gekonnt .(pp. 3-12). Springer Gabler,