Principles of Marketing: Red Bull's Market Expansion in Australia

This report analyzes Red Bull's marketing strategies for expanding into the Australian market. It begins with an introduction to marketing principles and then provides a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors influencing Red Bull's market entry. The report highlights the importance of understanding consumer preferences and health consciousness in Australia. Furthermore, it discusses Red Bull's new product development efforts, focusing on creating low-sugar energy drinks with various fruit flavors to attract health-conscious consumers and maintain a competitive edge. The conclusion emphasizes the practical application of marketing principles to create an effective market expansion plan and underscores the importance of adapting to market dynamics.

PRINCIPLES OF MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis of new market inclusive of trends.................................................................................3
Explanation on new product........................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is termed out as action that aids to advance and sell product and services
(Chowdhuri and Roy, 2020). This is defined as the business process that main aims is to create
the relationship that aids to satisfy the customers.
The present report is based on activities of Red bull bar that is an energy drink company
and this is taking steps to expand business activities in Australia.
Furthermore, study will lay emphasise on activities as analysis of new marketing
including trends and explanation of new product.
Analysis of new market inclusive of trends.
It is defined as framework that aids to understand the marketing dynamic and this also
leads to improve business functions continually.
Political- There are number of components that affect the Red Bull, some of them as corruption
level of market, press freedom, restriction of legal authorities etc. In Australia, the most of the
customer are health conscious and it can affect the sale of Red bull by looking over the health
policy of people within UK.
Economic- This is the enterprise that has always focused on undertaking the product innovation
and this assist the firm in maintaining the stability within the entire industry (Ligade and
Bhegade, 2020.). Thus, economic situation of the Australia can affect the working of the entity.
Social- It is termed out as components that highly consider over the belief and lifestyle of
individuals. Before undertaking the expansion in Australia, the entity needs to analyse the choice
and preferences of customers.
Technological- The improvement within the technical advancement plays the crucial role to
undertake operations successfully. Therefore, enhanced trend of automation within business can
be defined as the great opportunity and this can helps to quoted enterprise to have the tag as
international recognized brand.
Legal- The legal factors are affecting the working of the enterprise in huge aspect. Therefore,
regulations as health and safety regulations all has greater opportunity to expand the business
activities of Red bull.
Environment- These are the components that relate with high standards and expectation in
relation to waste disposal policies (Chowdhuri and Roy, 2020). To expand the business activities
in the new market of Australia the firm needs to develop proper strategies and effective future

course of action that aids to undertake business working effectively. This can be one of the
effective way that helps to enhance the sustainability of business working.
Explanation on new product.
To undertake the business expansion effectively, the quoted entity is taking initiatives to
produce the commodities that helps to attract and retain customers. Thus, this enterprise in
looking forward to producing energy drink that made with low sugar contents (Chowdhuri and
Roy, 2020). The entity is taking steps to develop commodity that can helps to get rid of
consuming extra sugar to health conscious customers. Therefore, they are also looking forwards
to develop fruit flavours in the drinks so this can become more tasty.
In order to compete with the present market scenario, Red bull is taking initiatives to
innovate commodities as to launch the healthy drinks that is made up with the low sugar contents
and there will be no artificial taste to the commodity. This product will attract the health
conscious customers and this potential changes affects the large number of competitors and also
aids to make the firm commodities most the powerful brand within the market.
CONCLUSION
Hereby, it can be concluded that marketing principles is based on ideas that can be use
for an effective marketing plan of actions. The present report has covered business activities of
Red Bull. Furthermore, report has covered activities as to laid emphasised on as to undertake
pestle analysis. Also, study has included explantation about new product.

REFERENCES
Books and journals
Chowdhuri, S. and Roy, S., 2020. An Insight Into Societal Marketing: The Future Of
Unconventional Business Practices. Our Heritage. 68(8). pp.368-392.
Ligade, V. and Bhegade, J., 2020. Evaluating pharmaceutical marketing knowledge and attitude
among medical representative in Mumbai City: A quantitative study. Journal of Applied
Pharmaceutical Science. 10(1). pp.083-087.
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