Red Bull Marketing: Analyzing Market Position and Future Strategy

This presentation provides an overview of Red Bull's marketing strategies, beginning with the company's background and its position as a leading energy drink brand. It examines Red Bull's market share, brand value, and the launch of new blueberry and mango flavored products using natural raw materials. The presentation details the company's segmentation, targeting individuals aged 16 to 40 based on psychographic, behavioral, demographic, and geographic factors, and positioning strategy focused on quality and customer satisfaction. Furthermore, a PESTLE analysis explores the political, economic, social, and technological factors impacting Red Bull's operations, emphasizing the importance of GDP, consumer preferences, and adherence to governmental policies. The presentation concludes that Red Bull's new market introductions and awareness of external factors are crucial for continued growth and success. Desklib provides access to similar marketing presentations and solved assignments for students.

PRINCIPLES OF
MARKETING

TABLE OF CONTENTS
 INTRODUCTION
 BACKGROUND
 MARKET SHARE AND SIZE
BRAND VALUE OF RED BULL
 NEW PRODUCT
SEGMENTATION, TARGETING AND POSITIONING
 PESTLE
 CONCLUSION
 REFERENCE

INTRODUCTION
 The Presentation is based on RED BULL that sell products
related to energy drink.
 The presentation will cover about the background of the
company as well as PESTLE analysis.
 Lastly, it will discussed about new product development as well
as target market decided by the organization.

BACKGROUND
 . Red Bull GmbH is famous brand that sell energy drink
products to its customer.
 The headquarter of the organization is situated at
Austria and it was found by Dietrich Mateschitz.
 Along with this, the organization was introduced in
year 1987 and still selling its product worldwide

MARKET SHARE AND SIZE
 Red Bull held CSD (carbonated soft drinks) that market share is related
to 1% of United States.
 There are more than 13566 employees in 180 countries with 7.8 billion
cans are sold worldwide.

BRAND VALUE OF RED BULL

NEW PRODUCT
 The organization has decide to launch new products such as Yogurt drink
with two flavours likewise blueberry and mango.
 Moreover, organization will use natural raw material for producing this
product in order to provide their customer quality product.
 Along with this, company has decided to introduce new product in order to
reduce competition.

SEGMENTATION, TARGETING AND POSITIONING
 Segmentation: Company has decided to segment people on basis of psycho graphic,
behavioural, demographic, and geographic basis.
 Targeting: It will targeted the people who are at age between 16 to 40.
 Positioning: It has planned to position its brand image in mind of customers through
offering best quality products and services to customer for satisfaction of their
requirement

PESTLE
 This is strategical tool that help the organization in identifying the issues
arising from external environment.
 POLITICAL: This factor includes policy made by the government such as free
trade restriction etc.
 This can be issue for the company as it will not be able to reach potential
customer.
 ECONOMICAL: Red Bull pay a lot of income tax every year in order to reduce
government intervention.
 Along with this, it has to operate in those country that have good GDP as it will
allow organization to earn more profit.
 SOCIAL: The organization is manufacturing products according to taste and
preference of customer.
 Along with this, it is following new trends such as energy drink that has
contributed in attracting large

CONCLUSION
 From the presentation it has been concluded that Red Bull has introduce new product in the
market in order to attract more and more customer.
 Along with this, Pestle analysis has summarized that external factors can harm the company
growth.


REFERENCES
 Kairuz, A. R. P. and et.al., 2020. PESTEL analysis of environment state responsibility in
Ecuador. Neutrosophic Sets and Systems. 34. pp.70-78.
 Kara, E., 2018. A contemporary approach for strategic management in tourism sector: pestel
analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi. 10(2). pp.598-608