Red Bull Marketing Plan: Roles, Responsibilities, and Marketing Mix

This report provides a detailed analysis of the marketing functions within Red Bull, a leading energy drink company. It explores the roles and responsibilities of the marketing department, emphasizing ethics, customer engagement, and relationship management. The report examines the interrelationships between marketing and other business functions like HR, finance, and operations, highlighting the importance of coordination for achieving organizational goals. It also discusses the application of the marketing mix (price, place, promotion, and product) in Red Bull's strategy, comparing it with Monster energy drink. Furthermore, the report outlines key techniques used by Red Bull to achieve business objectives, including setting sales targets, hiring skilled employees, and strategic management. This comprehensive analysis offers insights into Red Bull's marketing environment and its approach to maintaining a competitive edge in the global market. Desklib offers this and many other solved assignments and past papers for students.

Marketing assessment

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................3
P1 The responsibilities and roles of different functions of marketing.........................................3
P2 The interrelationships of different roles and responsibilities of marketing with wider
business context and their relation with environment of marketing............................................4
LO2..................................................................................................................................................6
P3 Several ways through which companies apply the application of marketing mix in order to
achieve organisational goals........................................................................................................6
LO3..................................................................................................................................................9
P4 Marketing plan for Red bull...................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In the era of stiff competition marketing is considered as major function of a business
entity which is helpful in increasing sales of the company (Bradford, 2021). Most of the successful
national and international companies gives stress on marketing related operations to generate
revenue and grow with faster pace at the marketplace. It is the major responsibility of marketing
department of a company to advertise for products and services of the company in order to gain
business development. In this report crucial roles and responsibilities of marketing are explained
in a precise manner. This report also includes the implementation of marketing mix of a
company to perform expansion of business. In this report there is a brief description of marketing
plan for a company is explained with application of marketing plan. In this report example of
Red Bull energy drink is considered for better understanding marketing environment. Red Bull
energy drink is a major energy drink which is famous all over the world. Red Bull energy drink
was developed by Dietrich Mates chitz and launched in Austria on 1st April 1987.
MAIN BODY
LO1
P1 The responsibilities and roles of different functions of marketing
In the corporate world there are different roles and responsibilities which are allocated to the
marketing department which helps a business to grow. In the achievement of different goals and
objectives of a company the marketing department play a crucial role. It is the ethical
responsibility of marketing management to develop various roles and responsibilities for the
marketing department in order to gain competitive advantage. Allocation of appropriate roles and
responsibilities to the marketing management helps a company to achieve various goals and
objectives in a short period of time (Davis, J., 2017). Red Bull energy drink allocates roles and
responsibilities on the basis of qualification and eligibility of employees. The roles and
responsibilities of marketing management in Red Bull energy drink are explained below:
 Ethics and integrity- It is the major duty of marketing staff of Red Bull energy drink to
perform several operations with ethics and integrity. The application of ethics and
integrity will develop honesty in different functions which will be helpful in increasing
customer satisfaction. The different successful companies in global and national market
follow ethics and integrity in operations to achieve business objectives in a systematic

manner. It is the crucial responsibility of marketing management to train employees with
ethics and integrity in order to survive at the marketplace.
 Customer engagement- The main duty of marketing staff of a company is to increase
customer satisfaction. Customer engagement should be developed by using appropriate
marketing techniques for increasing market development. The main aim of every
business organisation in corporate world is to increase customer satisfaction in a crucial
manner for overall development of a business. Topmost priority of management is to
develop customer engagement for maintaining better relationship with several customers.
 Customer relationship management- Maintaining customer relationship is the major
duty of marketing management which is functioning in the business environment. The
customer relationship management means developing healthy relationship with each
customer to take appropriate response from different customers. Red Bull energy drink
always takes feedback from different customers to develop business goals and objectives.
 Effective promotion and advertisements of products and services- This is considered
as primary function of marketing department to develop promotion of products and
services. The marketing department of a company develops crucial methods and ways to
promote products and services of the company to maximise revenue and profitability of
the company (Deepak, R.K.A. and (Jeyakumar, S., 2019). In the era of stiff competition
between different companies it is essential to promote products with utmost priority and
sincerity to gain attention of different customers.
P2 The interrelationships of different roles and responsibilities of marketing with wider business
context and their relation with environment of marketing
It is essential for the marketing department of business to be linked with different marketing
departments of a business to survive at the marketplace. In the recent times it is compulsory for a
business to develop relationship of marketing department with different departments to increase
business coordination. The marketing department of Red Bull energy drink is connected with the
following departments to grow at the marketplace:
 Human resource management of Red Bull energy drink is connected with marketing
department to develop business goals and objectives. The HR management provides
culture related training to employees of marketing management for business

development. The performance management of different employees of marketing
management is managed by human resource management by application of different
techniques.
 In the functioning of a business at the marketplace the finance department of a business is
directly related to marketing department. The calculation of revenue generated from sales
of a company is recorded by marketing management (Kannan, P.K., 2017). It is also
essential for a finance department of a business to prepare budget for marketing
operations and functions. The finance department also includes various techniques of
management which are also effective in development of business.
 The marketing department of Red Bull energy drink is also deeply associated with the
operations and productions department in order to perform various quality related
operations. It is essential for marketing department to develop a precise approach which
is beneficial for maintaining different operations in relation to quality of a product. In the
business environment main business entities focus on quality department in order to
achieve set business goals in a set period of time.
 Top level management of a company is also directly linked with the marketing
department in order to achieve various goals and objectives. Top level management of a
company majorly formulates different goals and objectives which are at last achieved by
marketing department. The top level management also develops and prepare different
goals and objectives that are essential for business growth.
From the above discussion it can be clearly verified that marketing department of Red Bull
energy drink is associated with all the major departments of a business. Many companies at the
marketplace use a comprehensive strategy in order to develop an important plan which is
effective in development of whole business organisation (Kayumovich, 2020). The marketing
department majorly connects with all major departments of a business to achieve organisational
goals and objectives.

The primary aim of marketing department is to connect with major departments of a
business to achieve various organisational goals and objectives. Major aim of every business
organisation which is functioning in the international market is to achieve various goals and
objectives in a short span of time. By connecting various departments of a business with the
marketing department a company achieves organisational objectives in set time frame. It is
ethical responsibility of a business to facilitate business development with the help of precise
business strategy. Many companies in global and domestic market takes assistance of experts
who are present in the top level management of company to achieve organisational goals and
objectives. In today’s competitive world it is essential for the marketing management to develop
an ethical business plan which is helpful in achievement of various organisational goals that are
mutually set by the organisation.
The marketing management of a company should take into consideration of
communication mix in order to achieve business targets. Red Bull company formulates a precise
business strategy which is helpful in overall development of the business. It is the major
responsibility of top level management of a company to facilitate marketing plan with major
objectives and goals in order to develop a comprehensive approach at the marketplace. The
companies which are performing operations in global market should consider different elements
which are present in macro environment of a business. Different companies in global and
international market takes into consideration plans and policies which are developed by the top
level management (Kumar, V., 2017). Many business companies are also focused on formulating a
mutual strategy which is beneficial for business development and achievement of individual
goals.
LO2
P3 Several ways through which companies apply the application of marketing mix in order to
achieve organisational goals
The techniques applied by a company to achieve business objectives
In the field of marketing it is essential for a business organisation to implement and adopt
different techniques that are effective in development of a business. The marketing management
of Red Bull adopts various techniques of management to rule domestic and international market.
The marketing management also minimises risk associated with the business by using

professional techniques of business development. The main techniques which are used by Red
Bull energy drink are mentioned below:
 Formulate sales targets- In recent times there are sales targets formulated by various
companies and management try to achieve them with full enthusiasm. In the business
sales targets are formulated on monthly basis for development of development related
goals and objectives. Sales targets related to a business are formulated by top managers in
marketing management and they also develop precise business strategy to achieve
organisational objectives (Kumar, V., 2018). Many business organisations at the
marketplace use to develop a precise strategy which is helpful in development of
effective business strategy.
 Hiring skilled and trained employees- Many organisations hire professional and skilled
employees who are capable of handling different operations. The marketing operations
are handled in a precise manner by skilled and trained employees. Marketing
management majorly focus on different activities which are helpful in development of
business. It is compulsory for a business organisation to hire skilled and trained
employees who are capable of handling tasks under heavy pressure.
 Strategic management- The strategic management of a business organisation is majorly
focused on effective planning and business growth. It is the major responsibility of
management to minimise the risk associated with a business to achieve organisational
goals and objectives (Kumar, 2019). In the era of stiff competition, it is compulsory for a
business to develop precise business strategy which is effective in achievement of
different organisational goals and objectives.
Application of marketing mix
The marketing mix is considered as a major point which is helpful in development of
marketing functions in a precise manner. In the functioning of a business it is major
responsibility of marketing management to develop a helpful marketing plan. Many different
companies at the market place use the technique of marketing mix to develop a precise business
at the marketplace. The plan of marketing mix of Red Bull in comparison to Monster energy
drink is mentioned below:
 Price- In the application of marketing
mix as a major factor there is a crucial
 Place- Place is termed as geographical
location which is selected by a business

role played by price of particular
product. The application of price in
marketing is decided by top
management of company. There are
many different organisations at the
marketplace which believe in setting
reasonable price of a product. Monster
energy drink is available to customers
at very reasonable rates. On the other
hand company has set high prices of
Red Bull energy drink in global and
international market (Lahtinen , 2020).
in order to develop sales of a product.
In the development of a business place
play a major role by setting appropriate
location of a business to perform
operations and activities. Monster
energy drink has chosen major develop
countries to sell its product. Red bull
energy drink has also chosen many
developed and developing countries to
sell the energy drinks.
 Promotion- The promotion is a crucial
tool used by marketing department to
conduct major operations in order to
perform advertisement of different
products. The promotion is a major
technique which is beneficial in
development of whole business.
Monster energy drink performs
operations related to advertisement on
social media. On the other hand Red
Bull energy drink advertise for products
and services through the use of
television and radio.
 Product- The final output produced by
a business to sell at marketplace is
known as product. Many companies in
the era of stiff competition try to
develop quality products for the
development of business and to
increase customer satisfaction. Red
Bull energy drink develops energy
drink by the help of effective marketing
management. Monster energy drink
mainly focus on development of
product taking the help of production
management in order to develop
business at the current marketplace.
 Physical evidence- The companies
which operate in global and
international market mainly provides
solutions to different customers on the
 Process- In application of marketing
this stage is considered as most crucial
stage. The business organisations at the
marketplace mainly develops a set time

basis of several products. The
companies like Red Bull energy drink
and Monster drink mainly develops a
different approach at the marketplace.
Physical evidence is a major part of
marketing mix and is also essential in
the growth and development of
company competing in effective
business environment,
of process which deals with all stages
of product formulation. Monster energy
drink follows same level of production
as compared to Red Bull energy drink.
 People The main persons associated
with the business are known as people.
It is the major responsibility of a
business to include people with
effective goals and development to
achieve organisational growth The
company is majorly dedicated to
achieve faith and trust of people in
order to perform ethical operations. If
people in an organisation are taken into
consideration them Red Bull energy
drink are employees and customers.
The companies take care of various
people who are attached with the
business and want to achieve
organisational goals (Van Esch, 2019).
LO3
P4 Marketing plan for Red bull
Marketing plan overview

The marketing plan will involve a written document that will include all the required path
and activity that are to be maintained by the management in a time frame to maximise the sales.
Actions and response on the marketing section might be concerned with uppermost level of
organisation in respect to create a business (Payne, 2017). Marketing plan might be measured
with the aid of a precise managerial plan of action to execute functions in a smooth way.
Overview of the company
Red Bull Energy Drink is an international soft and cold drink management that offers
high and effective facilities to consumer. The management has established diverse producing
sections in major nations in respect to create a precise formulation and execute merchandising of
contrary goods in over 95 nations. Red Bull Energy Drink faces strong competition with major
companies like Pepsi, Coca- cola and Fanta to execute function in the field of market.
SMART Objectives-
Specific (new products) - To maximise 15% sales in 7 months, Red Bull Energy Drink
is presenting a new product at the field of the market place that is Diet drink. Hence, the
management will also concentrate on maximising consumer satisfaction by 20% by managing
optimum choice in presentation. In the competitive world it is important for a management to
create marketing plan for the business in respect to accomplish several targets. It is an effective
responsibility of marketing management that are performing for Red Bull Energy Drink that are
basically prepare an efficient marketing plan. Statement of marketing plan with the support of
STP approach that are related to Red Bull energy that are as mentioned below -
 Segmentation - It is termed as particular degree in planning of a marketing plan that will
divide in the manner of sales of the goods on the foundation of target consumer. The
segmentation plan might be measured after proposal of a potential sources that are
connected with the marketing and with the support of various marketing sections (Payne,
2017). Segmentation planning is an important way of various management that is helpful
in growth of the management in an efficient way.
 Targeting - It is an essential term for a management to create a plan of action for quality
of the target market and consumer. Red Bull Energy Drink will select target consumer
from the age of 18- 20 years. It is major obligation of marketing section to take
suggestion of strategic organisation to follow with several rules and laws that are
important to determine target market. Various management at the marketplace let permit

marketing organisation to follow precise managerial plan of action that is helpful in
development of the management and to target consumer.
 Positioning - Red Bull Energy Drink marketing organisation will concentrate on
execution of a precise business plan that is also linked with the execution and suitable
control. The growth of a management will rely on the execution of the business plan in an
effective way.
Analysis of marketing plan
The marketing plan of Red Bull is majorly developed with the help of strategic
management so the plan is flexible (Tronvoll, 2018). This marketing plan will require more budget
as it will be helpful for the company to consider different operations at the marketplace.
Marketing plan evaluation will be also developed with the help of different techniques that are
also beneficial for overall growth of the organisation. The management of Red Bull energy drink
will be facilitated by the help of various experts to develop business operations. IT skilled
employees will be used in tracking progress of marketing plan to develop business functions.

CONCLUSION
From the above stated report it can be concluded that it is compulsory for a company to
prepare precise marketing plan in order to achieve organisational growth. This report concludes
that marketing management of a company should regularly train different employees in order to
achieve organisational goals and objectives. This project concludes that it is major responsibility
of marketing management to develop a precise business strategy in order to achieve business
targets. This report concludes that is compulsory for a business organisation to plan a marketing
strategy at the starting of the financial year and achieve it with the help of strategy and strategic
management.

REFERENCES
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beyond. Journal of services marketing.
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Van Esch, P., Black, J.S. and Ferolie, J., 2019. Marketing AI recruitment: The next phase in job
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