Comprehensive Report: Red Bull's Marketing Mix and Strategies Analysis

This report provides a detailed analysis of Red Bull's marketing mix, focusing on the 6Ps: product, price, place, promotion, people, and physical evidence. The introduction defines marketing and the marketing mix, highlighting Red Bull's customer-centric approach. The report examines Red Bull's product development, pricing strategy as a premium brand, and its extensive distribution network. It explores promotional activities, including sponsorships and events, and the target audience. The physical presence of Red Bull, particularly in events like Red Bull Crashed Ice, is also discussed. The report concludes by emphasizing the importance of the marketing mix in recognizing and satisfying customer needs, contributing to Red Bull's success in the energy drink market. References from academic journals are included to support the analysis.

Marketing Mix

Cover content
• Introduction
• Definition of marketing.
• Marketing mix definition.
• Product.
 Price.
 Place.

Cover content
 Promotion.
 People.
 Physical evidence.
 Conclusion
 References

Introduction
Marketing plays a crucial role for every organization as it is systematic process
to understand the marketplace regarding the prospect customer of the
product. The organization relies on the requirements and needs of the people
and therefore, on the initial state of a product development they research
about the preferences of targetted market and then develops the products
which required by them.

Definition of marketing
Marketing is an activity by which a company generates the interest of people
in products and services. In order to create curiosity and enhances the
business a firm forms marketing strategies such as the sales techniques,
business communication and business development.

Cont....
Red bull cares all the marketing techniques which takes it to the extreme. As
it always put its audience first because it is essential to identify their needs
and requirements for the success of product. It keeps second the the sells of
their product as it depends on the customer preferences. This is the only
trick to succeed in the market because it is necessary to make the audience
happy as they are the end user of the product.

Marting mix definition
Marketing mix are the tactics or set of
activities that utilizes by a
company to promote its products
and services and establishing a
brand among public. Red Bull
follows the 6Ps of marketing mix
to promote its energy drinks. These
6Ps comprises of product, price,
place, promotion, people and
physical audience.

Product
The idea of Red Bull energy drink is
inspired from Krating Daeng
which is non – carbonated energy
drink originated in Thailand. As it
is influenced by the other drink it
keeps the ingredients same but it
also added some more flavours
according to the western tastes of
the people as what appeals to
their customers. It also became a
carbonated product.

Cont...
This energy drinks targets to the sporty people, workaholics and youth who
wanted to party hard at night. The energy drink contains caffeine, taurine,
B vitamins, sucrose and glucose that are required to gain the energy for
physical work.
It can be seen in the recent years that people are more aware about their health
and there it came up with sugar free variants such as Red Bull SugarFree
which has aspartame and acesulfame K instead of having sucrose and
glucose.

Price
Red Bull has premium price strategy because its beverages are the most
expensive energy drink across the world. As being the market leader in
energy drink industry it charges the premium price from the customer and
they pays it because of its unique quality that is not provided by any other
energy drink.

Place
An organization's major concern is to distribute the product in the place where
it can attract the customers and available to them easily. Red Bull is selling
its energy drink in over 169 countries through its wide distributor network
of resellers that includes supermarket chains, bars, restaurant and so on.

Place
An organization's major concern is to distribute the product in the place where
it can attract the customers and available to them easily. Red Bull is selling
its energy drink in over 169 countries through its wide distributor network
of resellers that includes supermarket chains, bars, restaurant and so on.

Promotion
As being an energetic drink it is major target is sports people. It has a tagline
“Red Bull gives you wings” which owes a huge customer area through its
sports events and sponsorships. As it organizes events some of its events
includes mountain biking, BMX, motocross, windsurfing, surfing, skating,
Formula 1, Red Bull Startos, Red Bull Foxhunt, Red Bull Cape Fear, Red
Bull BC One, Red Bull Battle Grounds, and so on.

People
Red Bull is available for the both
male and females. Primary
market of energy drinks are the
teenagers and young adults
between 15 to 29 years. Red
Bull Crashed Ice is targetted to
the generation between 15 to 29
years old. The participants of its
events can be male and female
both but they must be 18 years
old.

Physical presence
There are various physical evidences of Red Bull Crashed Ice that bring it to
life. The designing of course begins with Chris Papillon and with his
experience as he was a former Red Bull racer. The ice cross sports is
similar to the ski cross that competitive downhill skating where the sports
persons are challenged to cross the steep vertical drops, fierce turns and
high jumps on a human made course

Conclusion
Marketing plays a vital role to recognises the requirements of the people and
provide them contentment by utilisation of the products and services that
are developed according to their the needs. The above report is based on
marketing mix that includes product, price, place, promotion, people and
physical presence. These all important to promote the product n right time
and right place. As the Red Bull is an energy drink and gain the prosperity
on the behalf of these 6Ps.

References
 Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to
market outcome, brand equity, and the marketing mix. In Fashion
Branding and Consumer Behaviors (pp. 113-132). Springer, New
York, NY.
 Kim, J.H. and Hyun, Y.J., 2011. A model to investigate the influence of
marketing-mix efforts and corporate image on brand equity in the IT
software sector. Industrial marketing management. 40(3). pp. 424-438.

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