Red Bull SWOT and Operational Impact Analysis - BM461 Assignment

This portfolio paper, submitted as part of the BM461 Global Business Environment module, presents a comprehensive analysis of Red Bull's business strategy. The paper begins with a SWOT analysis, meticulously identifying the company's strengths, weaknesses, opportunities, and threats, drawing upon insights from a prior PESTEL analysis. Following the SWOT analysis, the paper delves into the operational impact of key drivers on two of Red Bull's functional areas: marketing and human resource management (HRM). The analysis examines how internal and external factors influence these departments, providing a detailed understanding of their interconnectedness and strategic importance. The paper includes an introduction, a main body with the SWOT and operational impact analysis, a conclusion summarizing the key findings, and a list of references.

Portofolio

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Conduct SWOT analysis of Red Bull....................................................................................3
From above explained analysis it has been examined that it is critically necessary for
enterprise to determine their strength and weakness so that it will help them to execute
their business operations in correct way.................................................................................4
Operational impact analysis...................................................................................................4
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................6
Books & Journal:....................................................................................................................6

INTRODUCTION
Business sector is wider and broader which consist of different types of organisations
large medium and small (Chen, 2021). It is essential for every organisation to be active in
market so that it is convenient to carry out the goals and objectives in proper manner. Main
aim of this report is too critical examine business analysis by SWOT and operational
analysis. This report consists of SWOT and operational impact analysis.
MAIN BODY
Conduct SWOT analysis of Red Bull
SWOT Analysis
This analysis is to be defined as a tool used by organisations to determine the inner
capabilities. It is important for every enterprise to be well aware about they are strong and
weak areas so that improvement is done accordingly. Red Bull company which is an energy
drink sold by Red Bull and an Australian company created in 1987 and is headquartered in
Australia.
Strength
 Main centre of this company is that it
has strong market dominance as
because it is sold 7.5 billion cans in
2019.Moreover organisation has
captured the largest global market
share across the globe (Diao, 2021).
Strength of Red Bull is that marketing
strategy of enterprises intensive and
also it exploit social media as well
as sports. This is also seen that Red
Bull racing is to be considered as
the third best formula 1 team and
sponsors of various athletes across
different sports nation (Jeleński,
2020.
Weakness
 Red Bull men with message that they
have a lack of variety of products
which is offer to consumers as
because there are many other
products which can be offered and
distributed by Red Bull like fruits,
beverages snacks ,sweets and many
more.
 Moreover the product of Red Bull are
very expensive and are being
positioned as the premium products
which are not affordable by lower or
middle class people which also shows
that enterprise has a risk of losing
their customers in market and larger
quantity.

Opportunities
 Red Bull has the number of
opportunities like bake and focus on
emerging market like us and Europe
are being used as a most important
market for Red Bull but there are also
many other markets like Asia Africa
which can provide large number of
middle class people who like to
purchase a product of Red Bull
energy drink
 Due to this on-going finding situation
of covid-19 Red Bull has the
opportunity to introduce healthy and
conditions products to the customer
so that consumers can easily purchase
and drinks the energy drinks easily
(Kucs, 2020).
Threat
 The biggest theatre to Red Bull is that
there are many countries where it is
difficult for Red Bull to distribute
their products because of tough rules
and regulations and also measures to
prevent from lifestyle diseases. Due
to this threat, it is not easy for Red
Bull to expand your business in
proper manner.
 Furthermore, threat this companies
that due to the large number of
growing health conscious people Red
Bull has to use natural ingredients in
order to produce energy drinks which
is quite difficult for them and which
can also leads to decrease in their
profits (Learning, 2020).
From above explained analysis it has been examined that it is critically necessary for
enterprise to determine their strength and weakness so that it will help them to execute their
business operations in correct way.
Operational impact analysis
Each and every organisation operating functions their activities with different
functional areas which are important for their accomplishing of goals and objectives. It is
critically crucial to focus on these operations impact so that improvements can be carried out
according. So, selected firm chosen functional areas are discussed as below-
Marketing department– Business environment has deep impact on marketing department
as because as the Red Bull uses intensive marketing strategy in their business they
prefer to assign task to employees who are well aware about the market and flexible
situations so that it is easier for them to target the audience. Marketing functions
comprises of different types of activities such as increasing the sales and profit of
business, implementation of strategies, completion of given task on deadline etc.

Moreover marketing department is also affected by HR department because the
growth and success of marketing department defence form selected candidates
which are being recruited by HR for a particular vacant post (Pérez-López, 2019).
 Human resource management department- Human resource management
department is affected by business environment because they are required to be higher
and select the deserving candidates for the vacant post for which they has to use wide
range of information and also sometimes carry out the information and data mining.
Marketing department also impact upon HR department because HR department
making sure that employees are being treated in proper manner and appropriate roles
as well as responsibilities are being provided to them by the marketing department for
which the candidate has been selected. HR department of Red Bull comprises of
different responsibilities like hiring and selection of candidates for the vacant post,
induction and training development program etc. (Petrauskas, 2018).
Therefore from above discussed paragraph it hasn't specified that both these
department impact upon each other at wide scale and it is critical essential to focus on their
operational impact so that decisions are undertaken accordingly.

CONCLUSION
After a examining of a stated report, it has been concluded that operational impact and
SWOT analysis both are important to be determined and examined so that it become easier
for organisation to make decisions in appropriate way. So discussions have been made about
SWOT analysis and impact on operational analysis. With changing period of time it has
become critically essential to focus on market situations through which enterprise are able to
carry out their activities in most efficient manner.

REFERENCES
Books & Journal:
Chen, 2021. Operational risk analysis of blowout scenario in offshore drilling operation.
Process Safety and Environmental Protection, 149, pp.422-431.
Diao, 2021. Structural damage identification under variable environmental/operational
conditions based on singular spectrum analysis and statistical control chart.
Structural Control and Health Monitoring, p.e2721.
Jeleński, 2020. The potential of RES in the reduction of air pollution: The SWOT analysis of
smart energy management solutions for Krakow Functional Area (KrOF). Energies,
13(7), p.1754.
Kucs, 2020, November. The Testing of Powered Drill String and its Operational Impact. In
First EAGE Digitalization Conference and Exhibition (Vol. 2020, No. 1, pp. 1-5).
European Association of Geoscientists & Engineers.
Learning, 2020. Case Study: Red Bull Wins the “Extreme” Niche. Introduction to Marketing
I (MKTG 1010).
Pérez-López, 2019. Information sharing with ICT in production systems and operational
performance. Sustainability, 11(13), p.3640.
Petrauskas, 2018. CWW elements to enrich SWOT analysis. Journal of Intelligent & Fuzzy
Systems, 34(1), pp.307-320.
Yadav, 2019. The impact of lean practices on the operational performance of SMEs in India.
Industrial Management & Data Systems.