Red Rooster: Service Improvement and Problem Analysis in Australia

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Added on  2024/05/21

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AI Summary
This project focuses on analyzing and improving the services offered by Red Rooster in Australia, particularly its delivery service. It identifies issues such as delivery time, cost, food freshness, and proposes strategies to enhance customer satisfaction and business growth. The research employs a mixed-methods approach, utilizing questionnaires, surveys, and observation checklists to gather data. Ethical considerations are addressed to ensure participant well-being and data integrity. The project aims to provide actionable recommendations for Red Rooster to optimize its services, reduce delivery costs and time, increase food freshness, and ultimately achieve its goal of expanding business both within Australia and internationally. The research also reviews existing literature on service quality, marketing strategies, and business growth to inform its recommendations.
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Improve the services and
analyse the problems: Red
Rooster
Student Name:
Student ID:
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Red Rooster is the restaurant in Australia that
serves fresh, tasty and roast chicken to the
people.
It also provide the catering services in the
Australia for functions.
It is introduced by its parent organization
craveable brands
It serves various types of food such as:
Burgers, wraps, salads and beverages
Roast, fish related food, and some kind of
desserts
Introduction
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The Red Roster is located in Australia and New
Zealand.
It is introduced in 1972 which have specialized
for roasted chicken dish
It is introduced by its parent organization
“Craveable Brands”
As in 2012 , it were located in various states
of Australia “360 Red Rooster”
Company Background
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In 2017, its parent company changes its
name as “Quadrant Service Restaurants”
Red Rooster introduce new trial delivery
service in 2014 in New South Wales (in
Sydney)
It is the iconic business in Australia which
achieve success with introducing new-ne
services to the people
continued….
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For run the business the Red Rooster announced
about the partnership to the Sumosalad
About 350 Red Rooster restaurant are opened in
the several states of Australia
The partnership is perfect and its speciality of
the restaurant is roast chicken in Australia
Every Red Rooster resturant serves fresh
chicken roast not frozen
SumoSalad has no secrete from his partner and
share all Australian better foods
Industry Partner
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The Red Rooster restaurants are good but its
delivery service faces some issues.
Delivery Time
Delivery Cost
Distance delivery
Freshness of food
The turnover of the Red Rooster is more as
comparison to other restaurant in Australia
Research Problem
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With research, the main aim is to:
Provide better services with efficient time and
cost
To increase the business growth in Australia and
other countries, it have to require to improve
services
Reduce the delivery service cost
Reduce the delivery time
Increase the food freshness by applying
approaches
For satisfaction od customer, apply the cost
effective and time effective approaches
Research Aim
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With this research, the better approach is
proposed to increase the business growth.
This research provide the strategy to increase
the business growth. The strategy are:
Apply marketing techniques to satisfied the
customers
Make participation in the Australian states
Make loyalty with the customer
Organize the events regularly to attract the
customers
Literature Review
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The Red Rooster should applied the strategy
to attracts the customer form around the
Australia or other countries.
Provide better services to compete the other
restaurants
The quality of the services are analysed with
economic driver and marketing knowledge.
Continued….
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Why the Red Rooster require to improve the
services?
What are the factors that have required
improvement to increase the business growth?
Define the strategy to complete the research
aim and objectives.
How the customer are completely satisfied
with the Red Rooster services?
Research Question
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For research design, it introduce three type of
methods:
Qualitative
Quantitative
Mix method of research
To complete the research the given methods
should be followed.
Research Design
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To design the research presents the model and
mapping of the applied strategy
Shows the issues and solution with introduce
the best technology
To achieve the goal of the research apply the
marketing techniques
After Completing the research, the business
growth will be increased by satisfy the
customers successfully,
Research Design
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