TQM Implementation Plan for Red Rooster: A Detailed Report

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This report outlines a Total Quality Management (TQM) implementation plan for Red Rooster, a fast-food chain. It addresses the 'why', 'what', and 'how' of implementing TQM, emphasizing the business rationale and expected benefits such as increased profitability and employee motivation. The report details the visible changes in the business post-TQM implementation, including improved product quality, faster delivery times, and efficient use of employee time. Key TQM principles such as producing quality work, focusing on the customer, adopting a strategic approach, continuous improvement, and encouraging teamwork are discussed. Furthermore, the report references Deming's fourteen points on quality as a guide for systematic implementation, covering aspects like creating a continuous purpose, adopting a new philosophy, ceasing dependence on inspection, and fostering employee development. The report concludes that TQM implementation can lead to long-term success for Red Rooster by enhancing product quality and customer satisfaction.
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Running Head: Total Quality Management
Total Quality Management
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Total Quality Management 1
Executive summary
This short report talks about the total quality management in business, Red Rooster owner can
look to this report so that owner can understand the benefits of TQM. The TQM helps the
company to enhance the efficiency and productivity of the business which leads to success.
Furthermore, there is description related to the principles of the total quality management and
Deming’s fourteen points of implementation.
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Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Benefits of TQM..............................................................................................................................3
Changes in the business once TQM is implemented.......................................................................4
Principles of TQM...........................................................................................................................4
Producing quality work................................................................................................................5
Focus on customer.......................................................................................................................5
Strategic approach that leads to improvement.............................................................................6
Improve continuously..................................................................................................................6
Encourage mutual respect and teamwork....................................................................................6
Deming’s fourteen points on quality...............................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
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Introduction
TQM (total quality management) is the on-going practice that supports the company in
eliminating and reducing errors. These faults might take place in the internal business activities
such as supply chain management, manufacture and improving the customer experience (Dale,
2015). The assignment is based on Red Rooster, an Australian and New Zealand fast food
restaurant chain came into the existence in the year 1972. This report includes the tools and
techniques of the TQM (Red Rooster, 2017). The report is written to the owner and Board of
directors of the Red Rooster, to make them aware of the advantages of TQM and their
implementation.
Benefits of TQM
TQM is an approach that is used by the companies across the world to achieve improvement in
their processes that helps the companies to achieve the growth and success (Mitra, 2016). Some
of the benefits of the total quality management are discussed below:-
Increased profitability: - The TQM tool will help the company in identifying the errors
and faults in the work along with that it provide a way to remove the errors and faults
which enhance the quality of the products and ultimately leads to the appraisal in the
profit of the company.
Increased employee motivation: - The employees are the assets of the company and
they contribute to the success and growth of the company. This is the only reason that the
employees are valued and are an important part of the business working (Mitra, 2016). In
the TQM process the participation of the employees leads to the success of the company
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and if the company achieved the objectives then the employees will get motived. The
success of the company will help in increasing the morale of the employees.
Changes in the business once TQM is implemented
The implementation of the TQM tools and techniques will lead to the changes in the internal
working of the Red Rooster.
The employees can utilize their time on doing other work instead of doing repetitive
work. This also encourages the employees to perform their work with quality as working
on the repetitive task will reduce the quality of the work done by employees (Catt, 2016).
The improvement in the quality of products and services will take place that helps the
company in improving the customer experiences with the company and leads to the
customer’s satisfaction.
The company will be able to deliver the roasted chicken and other products faster than
earlier to their customers. The improvement in the timings of the delivery is possible
because of the implementation of the TQM in the company.
Principles of TQM
The owner and board of directors of Red Rooster can implement the principles of TQM so that
these principles can bring the positive improvement in the behavior and culture of the employees
towards the work that they are performing (Goetsch, & Davis, 2014).
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Producing quality work
TQM helps the Red Rooster to convey the improvement in the internal activities or practices of
the business. To achieve the maximum of quality the manager of the Red Rooster provides the
training to their employees so that they can make use of their skills and capabilities effectively
and efficiently. This improved quality of the chicken provided by the company will increase the
demand.
Focus on customer
The needs and expectation of the customers are important for the company like Red Rooster as
they have to make sure that they will be able to fulfill the demands of the customers. There is a
dedicated team who make sure that they analyze the needs of the customers through feedbacks
shared by the customers on different social media platforms that include e-mail, survey, media,
and company’s website (Goetsch, & Davis, 2014). Once the company will be able to meet the
Producing
quality work
Focus on
customer
Strategic
approach that
leads to
improvement
Improve
continuously
Encourage
mutual
respect and
teamwork
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expectation of the customers they will be able to achieve customer satisfaction and this customer
satisfaction plays a vital role in improving the market share value of the company.
Strategic approach that leads to improvement
The different departments of the Red Rooster are involved in internal business activities of the
company such as purchasing department takes care of the purchase of the raw material for the
company. The purchasing department directly contact the supplier so that the manager makes
sure that they are buying the quality products. This shows that the Red Rooster is making the use
of the strategic approach to bring the improvement in the products that the company is offering
to their customers.
Improve continuously
The continuous improvement leads to the success of the company. The company provides the
training and development to their employees so that they can bring improvement in the quality of
the products and along with that they can maintain this consistency in the whole process so that
company will be able to complete the strategic goals and objectives. The human resource
department of the Red Rooster company tries to hire the employees having skills and capabilities
so that they can meet the expectations of the company (Sallis, E. (2014).
Encourage mutual respect and teamwork
The mutual respect and teamwork lead to the growth and success this is the reason each and
every company wants to encourage their team. The leaders or the managers of the Red Rooster
give respect to their employees and encourage their team member to work together and should
each other. This helps the company in retaining the employees by improving the workplace
culture of the company.
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Deming’s fourteen points on quality
The implementation of the TQM in the company is done in a systematic way; the company can
follow the Deming’s fourteen points that guide a way for the implementation process.
1. Creating a continuous purpose towards progress: - The implementation of the TQM
leads to the long-term quality of the products and services. Red Rooster can make use of
the innovative methods, to face the challenges of the present and future (ASQ, 2017).
2. Adopt the new philosophy: - Meeting the expectations and needs of the customer is
important for the company in this competitive world and this is the only objective of the
company. To achieve the objective the company should make use of new innovative
quality products that lead to the accomplishment of the objective.
3. Stop depending on inspections: - Most of the companies depend on the inspection
knowing the fact that the inspection is a costly and time-consuming process. Inspection
won’t lead to the improvement in the quality of the products so Red Rooster should not
depend on inspections.
4. Contact single supplier for any item: - The Red Rooster should keep the contact with
the supplier who can give assurance of the quality of the raw material. The continuity
with the single supplier helps the company to maintain the similar quality of the products
(Nanda, 2016). This loyalty of the company towards the supplier motivates the supplier
to provide the quality of raw material.
5. Improve constantly and forever: - The constant and continuous improvement in the
quality of the products leads to the customer satisfaction.
6. Use of On-Job training method: - The on-job training is one of the beneficial methods
for the Red Rooster company. The on-job training is beneficial for the new employees as
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they can easily understand the work and their roles and responsibilities towards the
company (Gimenez-Espin, Jiménez-Jiménez, & Martínez-Costa, 2013). This training
helps the employees in understanding the culture and values of Red Rooster.
7. Implement leadership: - The manager and leader have to perform their roles and their
role is to guide the employees a way to improve and maintain the quality of their work.
8. Eliminate fear: - The honest and open communication with the employees helps the
manager to avoid the fear of the employees in the Red Rooster company.
9. Removal of barrier between departments: - The Company tries to track the cross-
functional department that plays a major role in smoothing the working of the business
and also works for the removal of barrier between the departments. The Red Rooster
company should focus on the collaboration and consensus rather than compromise.
10. Get rid of uncertain slogans: - The use of slogans for the communication should be
avoided by the manager as these slogans can communicate the unclear message to the
employees which lead to the conflicts. The company should always make use of the face
to face communication to praise the employees for their work (Bunglowala, & Asthana,
2016).
11. Eliminate management by objective: - Company should focus on the achievement of
the quality in the products instead of achievement of the goals because the quality of the
products will lead to the customer satisfaction which ultimately fulfills the objective of
the company. The company should understand the capabilities of the employees to bring
the development in their skills and learning.
12. Remove barriers to pride of workmanship: - Incentive, work standards, rates, pay,
piecework represents administration lack of understanding. The company needs to
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understand that the monetary benefits will lead to the conflicts in the origination, so Red
Rooster should provide the pride to the employees for their hard work and achievement
of the targets.
13. Implement Self-improvement and education: - The employees of the company should
be capable enough to deal the present and future challenges. The Red Rooster can also
provide the self-improvement and the education sessions to the employees.
14. Make transformation everyone’s job: - Organisation managers provides the motivation
to the employees so that they can try to bring the improvement in the work which leads to
the quality improvement. The leaders of the company can make the employees
understand their role in the quality process. The change in the implementation plan can
be brought by the company considering their business needs (Omar, 2017).
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Conclusion
The company wants to grow and achieve success in the competitive world this is the reason
behind implement the TQM in the business. The Red Rooster company can easily achieve the
success with the implementation of TQM tool for long-period of time. The report is prepared to
make the owner understand the benefits of TQM and the changes that took place after
implementation (Oakland, 2014). The effective implementation of the Deming’s fourteen points
helps the company to bring improvement in the quality of products.
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References
ASQ. (2017). W. EDWARDS DEMING’S 14 POINTS FOR TOTAL QUALITY MANAGEMENT.
Viewed on 1st December 2017, http://asq.org/learn-about-quality/total-quality-
management/overview/deming-points.html
Bunglowala, A., & Asthana, N. (2016). A Total Quality Management Approach in Teaching and
Learning Process. International Journal of Management, 223-227.
Catt, J. (2016). Implementation of a Total Quality Management System. In Organization and
Management of IVF Units (pp. 217-229). Springer International Publishing.
Dale, B. (2015). Total quality management. John Wiley & Sons, Ltd.
Gimenez-Espin, J. A., Jiménez-Jiménez, D., & Martínez-Costa, M. (2013). Organizational
culture for total quality management. Total Quality Management & Business Excellence,
24(5-6), 678-692.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Mitra, A. (2016). Fundamentals of quality control and improvement. John Wiley & Sons.
Nanda, V. (2016). Quality management system handbook for product development companies.
CRC Press.
Oakland, J. S. (2014). Total quality management and operational excellence: text with cases.
Routledge.
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