REEAFLOW Cleaning and Sanitizing: Entrepreneurial Opportunity Plan

This project presents a business plan for REEAFLOW, a cleaning and sanitizing service, addressing a clear entrepreneurial opportunity. The plan outlines the company's products and services, focusing on high-quality cleaning and sustainable practices. It details the business model, emphasizing value creation through improved quality and timely service delivery. The plan includes market and industry analyses, identifying target customers, market size, and growth trends within the disinfectant industry. It also covers competitive advantages, mission statements, and the team's capabilities, along with an assessment of risks and critical success factors. The conclusion emphasizes the growth potential for REEAFLOW while acknowledging potential risks, such as changes in circumstances related to the COVID-19 pandemic. The plan incorporates marketing theory, segmentation, and differentiation strategies to meet customer needs and achieve business goals. The business aims to provide services and products to protect people from the spread of coronavirus.

Entrepreneurial Opportunity – Planning Template
Topic/Domain Key
Questions
Your notes and evidence
Name The name
of the
business
REEAFLOW
Product What
products/se
rvices will
be
provided?
CLEANING AND SANITIZING
Features What are
the
product/ser
vice
features?
Office space and residential cleaning businesses
Concept Statement A clear and
succinct
statement
of the offer We provide high quality cleaning services at the best price and in a sustainable
way
Business Model How the
business
will create
value?
What
activities
will be
undertaken
?
How will
resources
There are several activities which would be undertaken
by businesses such as sales, marketing, customers services and human resource
management so that end objectives can be achieved in best possible manner.
Moreover company has planned to create value by focusing on improvement in
quality of products and delivering timely services to customer’s. REEAFLOW
have planned to make best utilisation of available resources by training employees

be used? regarding the way they need to complete specific task.
Segment Who,
precisely,
are the
customer
who have
the pain?
REEAFLOW has planned to target people of all age group ranging from small
children to older generation for their protection from coronavirus so that they can
stay health for longer time frame. All customers are very important for
organisation so it has planned to satisfied their needs in best possible manner for
achievement of end goals.
Micro-Market test
What
customer
pain will
your
offering
resolve?
What
differenti
ated
benefits
does your
offering
provide?
What
evidence
do you
have that
customers
will buy?
What
evidence
shows
that the
It’s important to incorporate marketing theory i.e. segmentation and differentiation
From the data analysis or market survey, it has been identified that customer’s are
facing pain of spreading coronavirus therefore company products act as a
protection for their better health and well-being. The company offers special
services related to office and residential cleaning other than Sanitizer that helps it
in differentiating it easily from others. It has been identified that due to covid-19
sales value of hand sanitizer was valued around USD 2.7 billion in 2019. Another
evidence is shifting customer’s preferences as they are more interested to have
convenient hygiene products so that they health and well-being can be ensured. It
is further expected that sales volume of Sanitizer and home cleaning will grow
22.6% during period of 2020 to 2027. Therefore all such evidences clearly stated
that REEAFLOW through pursuing the same idea can easily motivate target
customers to be part of firm for satisfaction of their respective needs (Elfving,
Brännback and Carsrud, 2017). Company can also segment people on basis of
geographical, psychological, income, interest and demographic basis in order to
target specific group of individual.

target
market
has
potential
to grow?
What
other
segments
could
benefit
from a
related
offering?
Market Carefully
define your
market
e.g. UK
mobile
phone
market
e.g.
European
commercial
vehicles
market
REEAFLOW has decided to target all people that are highly concerned for their
health and safety so that they are inspired to buy sanitizers and regularly cleaning
their office or residential areas. Firstly company has only target individual that are
belonging to UK market as it has limited resources to meet needs of different
individuals.
Macro market test
RESEARCH How large
is the
market you
are seeking
to serve?
How fast
has it
grown?
How fast
This must be based on research
From the research or data collected it has been identified that there are around 77
% of individual that are interested to have a sanitizers and regular cleaning in order
to stay healthy and fit for more years. Moreover, there are several large
organisation which are extending their business operations in order to get
advantages of opportunities that are available in external environment. It is
expected that the businesses will rapidly grow in near future due to increasing
demand of people therefore company has great potential to get competitive

will it grow
in the
future?
What
trends can
you identify
that will
affect your
business
e.g.
economic,
demograph
ic,
technologic
al,
regulatory
advantages. There are numerous trends that would directly or indirectly impact
business such as government policies regarding the prices , quantity and quality at
which they need to be sold so that customer’s wants can be fulfilled (Ahmed,
Parvez and Burdey, 2019). Technology will also affects businesses as
REEAFLOW can easily market its products and services through digital
technology thus able to add more and more customer’s range within organisation.
Further social factors has also positive affect on growth and sustainability of
businesses as maximum number of individuals wants to protect themselves from
spread of harmful diseases.
Industry Carefully
define your
industry
What
industry
will you
compete
in?
The above business will be come in the category of disinfectant industry as
company deals in cleaning and providing sanitizers which could be used in killing
micro organisation so that people can stay safe and healthy for longer time frame.
Therefore, REEAFLOW will completing in disinfectant industry with an aim to
delivered products that ensure there safety.
Macro industry test
RESEARCH Is it easy or
difficult for
companies
to enter
this
industry?
Do
suppliers
have the
power to
set terms &
This must be based on research
It may be somewhat difficult for company to enter into the industry as there are
various competitors with more resources, strong brand image and customer’s
satisfaction. It is identified that market of disinfectant industry is going to reach
USD 30.11 billion as more and more enterprises are planning to expand their
business in order to enjoy high profitability and market share. Yes, somewhat it
can be stated that suppliers have power to set terms and conditions due to more
demand of the products and less availability of resources to meet needs of different
individual. No, initial stages buyers does not have much power to set terms and
conditions as there are limited sources from which they can get qualitative
sanitizers and clean the residential or official areas. There is no such substitute

conditions?
Do buyers
have the
power to
set terms &
conditions?
Is it easy or
difficult for
substitute
products to
steal your
market?
Is
competitive
rivalry
intense or
genteel?
product for the business therefore they are not able to steal the market in any
situation (Alemayehu, Steffens and Gordon, 2020). Yes, competitive rivalry is
intensive as there are various huge firm that are ready to offered Sanitizers and
cleaning services to key individuals that are living in the society.
Industry – micro
Do you
possess
proprietary
elements
that other
firms
cannot
likely
imitate or
duplicate?
Can your
business
develop
and employ
superior
organisatio
nal
Research you have carried out into market and industry will inform this section as
well. Theory on sustainable competitive advantage is important here – resource
based view of strategy, distinctive capabilities.
Yes, it can be stated that company is directly distinguish from other organisation
operating in similar industry as it provide sanitizers and cleaning facilities at
reasonable rates and in more sustainable manner so that end outcome can be
achieved. Moreover, our businesses has decided to make optimum utilisation of
digital and information technology in order to make best use of resources so that
customer’s can be delivered best products at minimum price possible. Thus, low
price is one of the strategy is used by company to attract more and more
customer’s within organisation. Yes, our businesses is sustainability as well as
economically as it has focused on improving several process so that products can
be delivered to customer’s at minimum price possible.

processes,
capabilities
or
resources?
In what
ways from
your
customers’
perspective
will your
offering be
better,
faster,
cheaper etc
than
competitor
s?
Is your
business
model
economicall
y
sustainable
? Can you
show you
won’t run
out of cash
quickly?
Mission Statement Write a
Mission
Statement
To protect people from spreading of coronavirus so that they can stay healthy and
safe thus company can easily enhance its market share and profitability.
Team – Mission, aspiration, risk propensity
What’s
your
entreprene
urial
You might incorporate some entrepreneurship theory into this section
Entrepreneurial mission is to contribute in growth and success of business in order
to enjoy more profitability and market share. The basic thing which aspiration to
me to complete my entrepreneur dream is the way they have better lifestyles and

mission?
What level
of
aspirations
do you
have for
your
entreprene
urial
dream?
What sort
of risk are
you/are
you not
willing to
take?
In what
ways do
your
mission,
your
aspirations
or risk
propensity
add new
elements of
risk to the
venture?
contribute in making life of people better by delivering product and services as per
their needs or requirement. I am not willing to undertake environmental and
reputation risk at any cost as it will lead in loss of customer’s satisfaction and
brand image of enterprise in external market (Del Giudice and et.al., 2017). All
these have added risk to venture such as due to my dream of entrepreneur I needs
to bear huge financial risk in order to start and operate several business operations.
CSFs
What are
the critical
success
factors in
your
industry?
Write out
The research you have carried out into market and industry will inform what the
CSFs are
Critical success factors in Disinfectant industry is several operations that are
performed by different individual in order to delivered sanitizers and cleaning
services so that people can have safe environment. People that is staff or personnel
are also CSF of the industry as there are several individual that have more
knowledge, qualification and experienced to complete the task or deliver services

CSFs in full as per expectancy of customer’s.
Team – Can you and your team execute?
Can you
demonstrat
e that your
team can
execute on
these CSFs?
Have you
identified
what CSFs
your team
is not well
prepared to
meet?
What risks
do answers
to the
above
questions
add to your
risk list?
You might incorporate some entrepreneurship theory into this section
Yes, our team can easily execute on these CSF as there are several staff members
that have more skills and capabilities to complete the task and contribute in growth
of firm. Yes, They are not much effectively in performing several operations
which lack in delivering of product or services to customers. Therefore, it include
risk of loss of customer’s satisfaction.
Team – your connections matter
Who do
you and
your team
know up
the value
chain?
Who do
you and
your team
know down
the value
chain?
Who do
You might incorporate some entrepreneurship theory into this section
Digital technology will be used in order to develop team that know up value chain
so that products or services can be delivered to customer’s at limited time possible.
Market analysis and information technology will also help in gathering necessary
information about competitors and key gaps in team respective. Moreover,
feedback from team can be taken to know about key skills in which team member
lack so that necessary steps can be taken (Elfving, Brännback and Carsrud, 2017).

you and
your team
know
amongst
competitor
s and
substitutes
?
Where are
any key
gaps in your
team’s
connections
and how
can you fill
them?
Conclusion Overall
assessment
of the
opportunity
and the
risks
involved.
It can be concluded from above analysis that company have opportunities to grow and
expand its business in the industry by delivering sustainability sanitizers and cleaning
services to people at reasonable prices possible. It is also learnt that it also involved risk
of change in circumstances, as if solution of Covid-19 is found then company sales may
decreased.
REFERENCES
Books and Journal

Ahmed, A., Parvez, A. and Burdey, M. B., 2019. The Interplay of Entrepreneurial Education, Personality Traits, Opportunity and Entrepreneurial
Intent: A Concept Note. Grassroots, 52(2).
Alemayehu, B. Z., Steffens, P. and Gordon, S., 2020. Opportunity Attitude: Moving Beyond Cognitive Evaluation of Entrepreneurial
Opportunities. In Academy of Management Proceedings (Vol. 2020, No. 1, p. 10221). Briarcliff Manor, NY 10510: Academy of
Management.
Del Giudice, M and et.al., 2017. Entrepreneurial performance of principal investigators and country culture: relations and influences. The
Journal of Technology Transfer, 42(2). pp.320-337.
Elfving, J., Brännback, M. and Carsrud, A., 2017. Motivations matter in entrepreneurial behavior: Depends on the context. In Revisiting the
Entrepreneurial Mind (pp. 211-217). Springer, Cham.
Elfving, J., Brännback, M. and Carsrud, A., 2017. Revisiting a contextual model of entrepreneurial intentions. In Revisiting the Entrepreneurial
Mind (pp. 83-90). Springer, Cham.