Managing a Successful Business Project: Reebok's Diversity

This report, focused on Managing a Successful Business Project (MSBP), examines Reebok's approach to equality and diversity in the workplace. The introduction defines equality and diversity, setting the stage for an analysis of Reebok's initiatives. Task 1 outlines the aims, objectives, and project management plan, including cost, scope, time, quality, communication, and risk assessment, along with a Gantt chart and Work Breakdown Structure (WBS). Task 2 details the research methods, including qualitative and quantitative approaches, and data collection methods, specifically using a questionnaire. Task 3 presents and analyzes research data, including frequency tables, while Task 4 evaluates the value of the research in meeting the stated objectives. The report concludes with recommendations for Reebok to maintain a diversified culture and gain a competitive edge, emphasizing employee retention, adaptability, and improved performance. The report utilizes primary and secondary data sources and provides insights into Reebok's strategies for building a diverse and inclusive workforce.

Managing A Successful Business Project (MSBP)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives..........................................................................................................1
P2 Project management plan..................................................................................................2
P3 Gantt Chart and Work breakdown structure.....................................................................3
TASK 2............................................................................................................................................6
P4 Small-scale research..........................................................................................................6
TASK 3............................................................................................................................................8
P5 Research and data..............................................................................................................8
P6 Communicate appropriate recommendations..................................................................18
TASK 4..........................................................................................................................................19
P7 Value of undertaking the research to meet stated objectives..........................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX 1.................................................................................................................................21
APPENDIX II................................................................................................................................23

THEME: Equality and Diversity
INTRODUCTION
Equality and diversity is defined as promoting the equality of the opportunities for all the
people and also giving equal chance to the people to free from any kind of the discrimination
(Choroszewicz and Adams, 2019). Reebok is an American apparel and footwear firm that
founded in year 1958. This is an independent subsidiary of the German sporting products giants
Adidas since year 2005. The Reebok company produced and also distributes running, fitness and
CrossFit sportswear consisting footwear and clothing. In mention report will be discuss
regarding tools and techniques used by an organisation to gather as well as analysing the data or
information conducting an investigation in an effective way.
TASK 1
P1 Aims and objectives
Background
Equality is related to fair treatment of the people regardless of their gender, nationality,
race, age etc. At workplace, equality is related to assuring that people are given the equal
opportunities and accepted differences for creating the positive workplace environment. Its main
aim is to assure that all people have the equal opportunities to be success and also this is helpful
in prevent the persons from discriminated. Diversity is related to appreciating differences among
persons and in relation with workplace assuring that each of varying the attributes (Amegashie,
2018). To attract and sustain diverse team, Reebok company place the premium on developing
and also living inclusive and respectful culture of an organisation. It has launches its sneaker that
aims is to promote the social justice and unity. Other than this, diversity gives an insight in to
how the diverse staff members feel and rate to their working experiences at the Reebok across
different cultural dimensions.
Aim
To identify the strategies and initiatives companies put for developing diverse and
inclusive workforce. A study on Reebok.
Objectives
 To understand equality and diversity concept at workplace.

 To identify the different strategies used by Reebok for building diverse and inclusive
workforce.
 To determine the benefits Reebok can get by making the workplace environment diverse
and inclusive.
Questions
 What is equality and diversity concept at workplace?
 What are different strategies used by Reebok for building diverse and inclusive
workforce?
 What are benefits Reebok can get by making the workplace environment diverse and
inclusive?
P2 Project management plan
Project development plan is mainly used to shape a particular process that will achieve a
project through. Developing and managing the activities and tasks conducted to meet the goals is
important. This is prepared as a formally authorized document that specifies the proper way the
task is performed, monitored and also controlled (De Cieri, 2017). Various aspects consists in
project management pan given below:
Cost- This is related to factor that is necessary to conduct the whole operations in
significant way. In context to Reebok, they need £50 for operating the activities in significant
manner. The need of cost depends on the functions and operations of an organisation.
Initial Investment : 100000
Expenses:
Operational Activities: 20000
R&D Activities: 18000
Cost to IT Experts: 16000
Licensing Fee: 8000
Scope- This is necessary for organisation to determine its scope about conducting an
investigation and the benefits. In relation to Reebok, its running shoes have been ranked between
top performance footwear in market. This company make innovation in developing its shoes to
attract large number of customers. Its innovation begins with seeing issues by fresh eyes. Other
than this, researcher able to know about the organisation to adopt the effective strategies for
enhancing profit level by sustaining staff members (Grissom, 2018).

Time- This is concerned with the time period of that company need to complete project in
successful way. Under this researcher set a time period to completing project and also getting the
positive outcomes. For the purpose of finishing project, they need around 2 to 3 months.
Quality- This is related to quality of services or products which an organisation going to
provide to consumers to fulfil requirements significantly. In context of Reebok, its quality is high
and people feel comfortable after wearing its shoes. It gives the training to the staff members so
their skills and core competencies can be increased and able to give the better satisfaction level
to customers so that they can be loyal towards firm (Grissom, Hashim and Wok, 2014).
Communication- This refers to a method under which an organisation develops different
action plans to properly communicate its staff and customers and help them create knowledge
regarding products and services. Company create different methods for interacting with
customers and staff. There are various communication tools used by Reebok to connect with the
customers and other stakeholders for an instance social media, email, print media and others
(Kamm and Weber, 2018).
Risk- It is related with each operation or initiative, but knowing it and managing it in a
proper way is necessary for a business to gain profit. For project completion, there are various
risks involved to Reebok company such as technological and financial.
Resources- It is related to factors which assists in completing project in specified time
period. Main resources required in completing the project are machines, skilled staffs, finance
and others.
P3 Gantt Chart and Work breakdown structure
For completion the project on time, Gantt Chart and WBS both are necessary. These help
in managing activities of project and getting positive outcomes (Morgan, 2016).
Work breakdown structure- This is deliverable-oriented decay of the research that was
done by the project team in order to achieve project goals and produce the necessary
deliverables. This illustrates framework within which project team can grasp manageable
chunks. It begins with project as deliverable and decomposed in sub-deliverable through the use
of hierarchy as top level. Work breakdown structure is mainly developed through project team
by determining main functional deliverable in sub- deliverables and small systems. Company
use the work breakdown structure for managing the large projects into manageable sections. To

break down into smaller pieces ensures that work can be done concurrently across different team
members, leading to high productivity in the team (Tran, 2014).
Illustration 1: Work breakdown structure
Gantt chart- Gantt chart refers to useful tool in project management that displays
activities which are mainly performed against the time. This is a visual overview of the project
where the tasks are split as well as illustrated on the map to easily understand and interpret.
Gantt chart is helpful in planning as well as scheduling of size projects which are helpful in
simplifying the complex projects on time. Against this context, timelines for project management
are translated into horizontal bar map, end dates, requirements and deadlines. Through using
Gantt chart management keep informed regarding by kind of additional resources which needed
as well as manage the dependencies among tasks (Tran, 2019).

TASK 2
P4 Small-scale research
Research methods explains procedures, techniques and approaches that were used to
discover the new information in collection of data and analysis. It gives direction to conducting
an investigation in right direction. Different research methods are mention below:

Qualitative- Research gathers as well as works with the non- numerical data. This is
related with gathering, analysing and also interpreting the data through observing about what
people say. Qualitative method is subjective in nature and uses various methods related to data
collection (Weilemann and Brune, 2015).
Quantitative- This helps in generate the statistics by use of the large scale survey
investigation. It is process of inquiry that evaluating identified issues on the basis of theory that
analysed through statistical techniques.
In conducting the present project, quantitative research method has been used for
conducting survey. This is concerned with the objectivity over research condition and also ability
to generalise the findings (Westerdahl, 2019).
Data collection is procedure through which an investigators gathers information requires to give
the answer of research issue. Data collection starts after identified the research issue. There are
two different methods of data collection given below:
Primary- In this, data is originated by an investigator for particular purpose in order to
addressing specific problem. To collect the information, there are various primary data sources
for an instance observation, survey, focus groups etc.
Secondary- It is a kind of desk research that consists using the existing data. In this,
existing data is collated and summarised to enhance effectiveness of an investigation (Hashim
and Wok, 2014). Different secondary data collection sources are books, journals, magazines etc.
In conducting present investigation, questionnaire has been created through using
primary sources. The reason for using the questionnaire is that it collects information within less
time period.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have understanding about equality and diversity at workplace?
a) Yes
b) No
Q2) Does equality develops the positive impact on organisation performance?
a) Yes

b) No
Q3) What benefits Reebok gets from developing equality at workplace?
a) Sustain best quality employees
b) Create positive working relationships
c) Increased performance
Q4) What are the advantages of Diversity at workplace?
a) Opens business up to new markets
b) Promote innovation
c) Opens up new talent
Q5) What kind of issues arise from the diverse working environment in Reebok?
a) Conflict between Employees
b) Ethnic And Cultural Differences
c) Poor communication
Q6) What are the different ways used by Reebok company to managing diversity at
workplace?
a) Give diversity training
b) Encourage interaction.
c) Facilitate effective communication
Q7) What are the different strategies used by Reebok to developing an inclusive and
diverse workforce?
a) Create performance objectives
b) Hold effective Meetings
c) Listen to Employees
Q8) What are the many advantages Reebok get through building an inclusive and diverse
workplace environment?
a) Feel accepted and valued
b) Sustain longer
c) Reduce employee turnover rates
Q9) In which manner, maintaining of the diversified culture at workplace helps Reebok
for attaining competitive edge?
a) Employee retention

b) Enhance adaptability
c) Improve performance
Q10) Recommend some ways by which company can sustain different background
employees and gain competitive advantages.
Sampling- It is group of objects and people taken from large population for measurement
purpose. The guarantee of generalizing the results should be the representative of the population.
30 respondents were chosen with the help of using random sampling method, as it gives equal
opportunities to selected respondents.
TASK 3
P5 Research and data
Frequency table
Q1) Do you have understanding about equality and diversity at
workplace?
Frequency
a) Yes 25
b) No 5
Q2) Does equality develops the positive impact on organisation
performance?
Frequency
a) Yes 22
b) No 8
Q3) What benefits Reebok gets from developing equality at
workplace?
Frequency
a) Sustain best quality employees 10
b) Create positive working relationships 10
c) Increased performance 10
Q4) What are the advantages of Diversity at workplace? Frequency
a) Opens business up to new markets 15

b) Promote innovation 10
c) Opens up new talent 5
Q5) What kind of issues arise from the diverse working environment
in Reebok?
Frequency
a) Conflict between Employees 10
b) Ethnic And Cultural Differences 10
c) Poor communication 10
Q6) What are the different ways used by Reebok company to
managing diversity at workplace?
Frequency
a) Give diversity training 8
b) Encourage interaction. 10
c) Facilitate effective communication 12
Q7) What are the different strategies used by Reebok to developing
an inclusive and diverse workforce?
Frequency
a) Create performance objectives 9
b) Hold effective Meetings 10
c) Listen to Employees 11
Q8) What are the many advantages Reebok get through building an
inclusive and diverse workplace environment?
Frequency
a) Feel accepted and valued 10
b) Sustain longer 10
c) Reduce employee turnover rates 10
Q9) In which manner, maintaining of the diversified culture at
workplace helps Reebok for attaining competitive edge?
Frequency
a) Employee retention 10
b) Enhance adaptability 10

c) Improve performance 10
THEME 1: Understanding about equality and diversity at workplace
Q1) Do you have understanding about equality and diversity at
workplace?
Frequency
a) Yes 25
b) No 5
Interpretation: There are 25 respondents and according to them they have better understanding
regarding the equality and diversity in organisation. According to them, equality gives equal
opportunities to the staff members at workplace so they can be motivated and able to perform
effectively. Other than this, 5 respondents do not have the understanding equality and diversity.
THEME 2: Equality develops positive impact on organisation performance
Q2) Does equality develops the positive impact on organisation
performance?
Frequency
a) Yes 22
a) Yes b) No
0
5
10
15
20
25
25
5
Column B