Analysis of Reebok's Diversity and Inclusion Initiatives Report

This report examines Reebok's strategies and initiatives for building a diverse and inclusive workforce, focusing on equality and diversity within the company. It begins with an introduction outlining the importance of the research area, including aims, objectives, and research questions. A literature review explores relevant theories and models, establishing the research gap. The methodology section details the research approach, data collection methods (including a survey of 25 managers), sampling plan, and data analysis techniques using a thematic approach. The findings, analysis, and discussion section presents the results of the research, including themes related to the understanding of equality and diversity, the promotion of diversity and equality, the impact on employee retention, and the use of various strategies for maintaining an equitable and diverse workforce. The report also provides recommendations for improvement based on the analysis. The conclusion summarizes the findings, emphasizing the creation of a positive working environment through the promotion of equality and diversity, and references key sources.

MANGING A
SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENT
 INTORDUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Equality is defined as the ability of company to treat all its employees equal and not to
discriminate among the employees on the basis of many different factors such as age,
gender, income, caste, religion and many other different factors.
 Diversity is defined as the ability of the company to respect the employees coming from
the diverse cultural background. For the business to be successful it is very necessary for
the company to use strategies which promotes equality and diversity to build diverse and
inclusive workforce.

AIMS AND OBJECTIVES
Aim
“To investigate the different types of initiatives and strategies to build a diverse and inclusive
workforce. A study on Reebok.”
Objectives
 To understand the concept of equality and diversity.
 To identify the various types of strategies used by the company to build diverse workforce.
 To evaluate the impact of these strategies on the workforce of company.
 To recommend some suggestion to improve equality and diversity within the company.

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Qualitative research type
Research approach Deductive approach
Research philosophy Interpretivism philosophy
Data collection Primary and secondary methods
Sampling 25 managers for questionnaire
Data analysis Thematic data analysis

Theme 1: Yes, concept of equality and
diversity is understandable
PARTICULARS RESPONDENT
% OF
RESPONDENT
Yes
15 60
No
10 40
Total 25 100

Theme 2: Strongly agree that company
promotes diversity and equality
PARTICULARS RESPONDENT
% OF
RESPONDENT
Agree 5 20
Strongly agree 10 40
Neutral 2 8
Strongly disagree 4 16
Disagree 4 16
Total 25 100

Theme 3: Yes, employee retention is
promoted by equality and diversity
PARTICULARS RESPONDENT
% OF
RESPONDENT
Yes 16 64
No 9 36
Total 25 100

Theme 4: Yes, the company uses different
strategies for maintaining equitable and
diverse workforce
PARTICULARS RESPONDENT
% OF
RESPONDENT
Yes
20 80
No
5 20
Total 25 100

Theme 5: All of the above are the strategies
used by the company
PARTICULARS RESPONDENT
% OF
RESPONDENT
Educate employees 5 20
Involve employees
in decision making
process 5 20
Providing flexibility
to work 5 20
All of the above 10 40
Total 25 100

Theme 6: All of the above is the impact of
using equitable policies within the
workplace
PARTICULARS RESPONDENT % OF RESPONDENT
Retaining best
employees 5 20
Increase in
productivity 4 16
Increase in goodwill 4 16
All of the above 12 48
Total 25 100

Theme 7: Some recommendation for
improvement
Interpretation: from the analysis of the above it can be recommended to the company that it
needs to use some policies which do not discriminate among the employees on certain
different basis. Also, the company needs to educate their employee and senior management
for using equitable practices within the company so that the employees are motivated to work
in the company.

CONCLUSION
 By summing up above report it has been concluded that by promoting equality
and diversity within working place, company creates positive working
environment. The presentation discussed the different methods of research which
has been used to complete the research. In the end the data which was collected
was analysed and then some interpretation and conclusions were drawn from it
with help of graphs.

REFERENCES
 Burchardt, T. and Dustin, M., 2016. equality and human rights. Journal of
Poverty and Social Justice.24(1). pp.3-5.
 Eskerod, P. and Jepsen, A. L., 2016. Project stakeholder management.
Routledge.
 Etikan, I., Musa, S. A. and Alkassim, R. S., 2016. Comparison of convenience
sampling and purposive sampling. American journal of theoretical and applied
statistics. 5(1). pp.1-4.
 Glesne, C., 2016. Becoming qualitative researchers: An introduction. Pearson.
One Lake Street, Upper Saddle River, New Jersey 07458.