Detailed Marketing Strategy Analysis of Reebok: A Comprehensive Report

This report provides a comprehensive analysis of Reebok's marketing strategy. It begins with an introduction to marketing and its significance for business growth, then proceeds with an environmental analysis using the PESTLE framework to assess the external factors impacting Reebok's operations. The report evaluates Reebok's current marketing strategy, detailing the 7 Ps of the marketing mix (Product, Place, Price, Promotion, People, Process, Physical evidence). It identifies Reebok's competitive advantages and unique selling propositions (USP) compared to competitors like Nike and Puma. The second part of the report focuses on product rationale and specification, followed by an in-depth analysis of the STP (Segmentation, Targeting, and Positioning) strategy. The marketing objectives and goals are outlined, alongside a detailed marketing strategy utilizing the marketing mix. The report concludes with a summary of the findings and recommendations for future strategies.

Marketing strategy

Table of Contents
Marketing strategy ........................................................................................................................1
Introduction ..................................................................................................................................3
Part 1..............................................................................................................................................3
Environment analysis ..............................................................................................................3
Evaluation of current marketing strategy..................................................................................4
Organization's competitive advantage and USP. .....................................................................6
Part 2..............................................................................................................................................7
Product rationale and specification...........................................................................................7
STP ...........................................................................................................................................8
Marketing objectives and goals................................................................................................9
Marketing strategy with help of marketing mix ....................................................................11
Conclusion ..................................................................................................................................12
References ..................................................................................................................................13

Introduction
Marketing help to attract customers easily towards working of organization and help to
achieve goals and objectives, marketing strategy is require for overall growth of business.
Marketing strategy help companies to establish their new product in market. Reebok is one of
the leading company worldwide in footwear section and provide different fashion and fitness
apparels to customers. In this report we will external environment for Reebok with help of
PESTLE to know effectiveness of their products and services. 7 P's help company to develop a
marketing strategy for their organizations products and services. STP analyze help company to
know effectiveness of their product in market. Marketing goals and objectives are set to attract
customers and improve effectiveness of their products and services. Marketing mix help to
establish new product in market.
Part 1
Environment analysis
Environmental analysis is a strategic tool and a process to identify external environment
that will affect organization's performance. Analysis help to take decision for development of
organization at a large scale.
PESTLE
Pestle analysis is a tool that help to analyze macro environmental factors that impact
organization effectiveness(Olson and et.al.,2018). Reebok is going to launch their new product
in a new territory and pestle analysis help them to expand their business in a new market.
Political factor
Government interference have a huge impact on success of organization.. Reebok wants
to launch their new product running shows in a new market. Brand need to find a country that
help Reebok to develop business. Rules and regulations by government in a new market are
familiar to Reebok then it help company to expand and grab new opportunities. Stability in
government help company to achieve their goals and objectives in a new territory easily. Trade
restrictions in an economy make Reebok unable to achieve their goals and objectives.
Economic factors

Reebok monitor economic growth rate and exchange rate in a new territory before
entering in a market. Interest rate and tax rates by government of a new country affects smooth
running of a business. Reebok mainly focuses on customers from lower income groups and
prepare mid range products for their target market. Due to increase in purchasing power of
middle class customers it increases demand for Reebok products.
Social factors
Customs, values and attitude of individual in an economy affects sale of products and
services of a brand. Company need to analyze cultural barriers and lifestyle attitude of
customers before entering in market. Due to increase in demand for sports shoes in young
population help Reebok to attract customers(Palmatier, 2018). Increase participation in sports
events and developing attitude towards health consciousness help company to increase their
sale.
Technological factors
Innovation in technology is require for development of business in a long run. Company
requires proper research on market to upgrade technology. Due to increase in online market
which help customers to buy easily, Reebok develop their own website for customers with
different range of products. New Innovation and changes in sports products make them look
unique and help Reebok to satisfy their customers wants.
Environmental factors
Rules set by government towards pollution and scarcity of raw materials effects overall
growth of a business at a large scale. Reebok made regular efforts to maintain workplace
standards to minimize pollution and wastage of carbon footprints. Maintain safe and healthy
conditions in factories. Environment rules by government on raw materials use by Reebok
effects overall growth of their business.
Legal factors
Company need to know Consumer protections laws, employment laws, health and
safety laws in an economy for smooth working of their business. Reebok follow all local
policies set by government in a territory like provide quality products, maintain safety of
customers. Company pay taxes according to set policies by government of country.

Evaluation of current marketing strategy
7p's
Product
Product means what an organization selling to their customers. All features and
advantages provided by product help company to attract customers. To market product
company need to analyze need and wants of customers. In context of Reebok it an worldwide
company that deals in fitness and sports products(Kingsnorth, 2019). Provide variety of product
for every segment in society. Their unique segment of shoes named ReeGym to wear while
workout in gym. Footwear segment with moving air for health conscious people to provide
relaxation to their muscles while running. While developing their product companies focus on
quality and to maintain brand awareness. Maintain all features of their products and services
and make them available easily in market.
Place
Place is where company sale their products and services. Place is important to reach
customers easily. In context of Reebok large number of stores are available all over the world.
Appropriate location of their stores and brand name help them to develop their presence at a
global level. Availability of online stores help Reebok to increase sales and customers are able
to find product easily.
Price
Pricing of product is important to engage customers with business. Company need to
analyze willingness of customers to pay for their product. In context of Reebok their common
pricing policies on their different apparel section help to attract customers. Company set prices
by analyzing their customers from middle income group. Discounts and offers are provided to
customers to engage.
Promotion
Promotion help company to make customers aware about products and services.
Different advertising, marketing tactics are part of promotions. In context of Reebok company
uses sports personality from different fields for promotion of their products. Sponsor sport
leagues to improve their overall presence in market. Provide discounts and coupons on their

products to engage customers easily. Online advertisements help Reebok engage customer from
young generation.
People
People means staff and employees work for business. They are important to provide
quality services to customers(Morgan and et.al.,2019). In context of Reebok Company Train
their employees to treat customers. To make customers feel friendly and develop positive
experience so that they come again for shopping.
Process
Process means how a company delivers their products to customers. Process help to
maintain standard of service and save time and money for company. In context of Reebok
company provide details about their product and facilities provided to customers. Company
need to focus on customers and develop design according to customers want.
Physical evidence
Physical evidence means everything like product, facilities, brand name that customer
interacts within business. In context of Reebok Companies brand name a huge influence on
attracting customers. Friendly environment of Reebok stores attract customers to come again.
Organization's competitive advantage and USP.
Basis Reebok Nike Puma
Meaning Reebok is an
American international
footwear company.
Provide products
related to fitness,
running.
Nike is a largest
suppliers of athletic
shoes and apparel and
manufacture large
number of sports
equipment's.
Puma is an German
company specialized
in manufacturing
casual shoes and
accessories.
Sales Reebok sales increased
by 4% in market.
Increasing sales help
company to establish
Nike is a leading
company as compare
to all other footwear
companies. Nike sales
Puma's worldwide
sales increases by $4.6
billion euros. Puma
sales increases at a

themselves at a large
scale.
increases by 7.47% as
compare to all other
companies in market
with annual revenue of
$39.117 Billion.
highest level in year
2018.
Profitability Reebok is developing
day by day by
effective utilization of
their products and
services. Net profit
increase by 20%
Nike's profit for year
2019 increases by
9.51% was $17.474B.
Due to more than 1000
retail stores worldwide
help company to
increase their profit
share in market.
Puma unique
accessories and
products help
company to develop
and achieve their goals
easily. Profit increases
by 11.6% in year
2019.
Part 2
Product rationale and specification
Quality products and services provided by Reebok to their customers help company to
achieve their goals easily and establish them selves as one of the leading company in market.
Reebok sales is largely depends on their footwear chain, due to their attractive and comfortable
shoes help them to attract customers easily towards their business and make a huge impact on
their customers(Hult and Ketchen, 2017). Reebok training and running shoes make them look
different as compare to their competitors. Their quality products and services help them to
engage customers and motivate them towards working of organization. Reebok air shoes help
to develop quality experience for their customers and improve their products to attract large
number of customers towards organization. Reebok shoes provide quality experience to
customers who are conscious about their health and improve their products and features at a
leading level.

Features and benefits of product
Reebok shoes provide large number of features and benefits to their customers. It help
customers to provide smooth running experience to customers and improve their overall
experience at a large scale.
Composite toe
Reebok shoes are made from non ferrous elastomeric material which help to reduce
weight of shoes and customers feel light while running or exercising at gym.
Steel toe
Strong toe area protect customers legs with help of their strong cap in their shoes. Soft
material inside shoes provide comfort to their customers.
Waterproof
Water resistant materials help to protect foot from getting wet in areas where access
water is present.
Injury prevention
Due to use of strong materials and quality products in Reebok shoes help an individual
and protect a runner while running and trekking(Weerawardena, 2018). Shoes provide out sole
protection to reduce chances of injury to an individual.
Improved athletic performance
Reebok sport shoes play an important role in developing a greater experience. Shoes are
developed to improve athletic performance of an individual. Shoes provide greater comfort and
improve running capacity of customers.
Attractive design
Attractive design of Reebok shoes help them to engage customers from different
segments. Reebok designed shoes are able to work according to the weight of customers,
stability and control motion in shoes help while running.
Flexible
Flexibility in shoes of Reebok provide comfort to their customers. Flexibility help while
running and to maintain stability in their products.

STP
STP stands for segmentation, targeting and positioning. STP help to analyze market for
product effectiveness and development of business at a large scale. STP strategy help to
increase market share of an organization and require to achieve goals and objectives of
organization.
Segmentation
Segmentation means splitting a market into different small groups with similar products
and needs it help companies to select an appropriate market for their product. In context of
Reebok company segmented market according to different ages And segment customers who
are adventurous and sporty. Company provide variety of products like footwear, fitness
equipment's, apparels for each and every age group an gender(Patrutiu-Baltes, 2016). Company
segment their product according to customers need for example provide fitness products and
running shoes to customers who want to fit and regular workout, Trekking shoes for customers
who like adventures, Smooth and comfortable shoes for customers from old age group.
Targeting
Organization success largely depends on their customers. Firms marketing offers is
important for focusing on customers wants and to make an offer to customers to satisfy their
wants. Firms marketing offers help organization to achieve their goals and objectives. Urban
consumer of middle class segment are target market of Reebok for products. Reebok shoes are
mainly preferred by sports lover and company manufacture shows according to their wants.
Reebok prepares innovative products at higher prices for luxury class. Quality products at low
prices to middle class sports lover.
Positioning
Positioning help organization to analyze market perception to know benefits provided
by their products as compare to competitors. In context of Reebok company is able to maintain
its position because they provide unique product as per requirement of customers. Positioning
largely depends on different qualities of people and appreciate their efforts. Due to focus on
sportsmen and customers who love sporty looks help them to maintain a spot in market.
Reebok is know for their quality products and services with providing a lifestyle. Companies
low price product as compare to their competitors help them to increase their market

share(Hansen, McDonald and Mitchell, 2017). Due to effective advertising of their product
with help of sportsperson help company to maintain position in market.
Marketing objectives and goals
Marketing of a product help company to improve their presence and get attention of
customers towards their business which help them to achieve their goals and objectives easily
and improve overall effectiveness of organization and require to achieve their mission. Reebok
is a already established brand in market but still need effective marketing for their products to
engage customers easily. Some of the marketing objectives of Reebok are as follows
Develop brand awareness
To develop a brand awareness Reebok need to increase engagement of customers with
their brand and products and services. Company need to target their desired customer base,
customer awareness mainly depends on their audiences from different segments and classes.
Reebok need to take part in different advertising events to increase customer awareness towards
their products. To develop overall brand awareness Reebok need to promote their website to
create worldwide customer base, it help company to attract customers from different locations.
Brand awareness help to build a value for organizations products and services. It take time to
develop a brand awareness for product in market.
Market share
Increase in market share help organization or business to grow at a large scale and
require to achieve goals and objectives of organization and improve effectiveness of products
and services. Reebok launches their new running show to provide provide a quality experience
to their customers(Cacciolatti and Lee, 2016). Innovation in companies new product help to
grab attention of customers and increases overall sales of product and develop a unique image
in minds of customers. And customer engagement techniques of Reebok help them to maintain
customers loyalty towards business. Development of new sport show help them to attract
customers who are dedicated towards fitness and help company increase to market share.
Increase Sales
Reebok prepare new sport shoes to attract customers from different groups that help
them to achieve their goals easily. Effective marketing for organizations products and services
help them to attract customers easily and work towards overall improvement of their business.

Promotion and advertising engage customers easily towards organization products and services.
Increase in customers engagement help company to achieve their goals easily and improve their
business at a large scale. New sport shoes of Reebok with unique look and different facilities
provided to customer help company to increase their sales and achieve their goals and
objectives easily.
Increase in profitability
Increase in sales of a new product help Reebok to achieve their goals and increase
profitability for their business. New product help company to enter in a new market at
international level. Develop a strong customer relationship help company to increase their sales
which help to increase overall profitability of business. Increase in profitability help company
to expand their business at a large scale.
Marketing strategy with help of marketing mix
Marketing help to attract customers at a global level towards organizations products and
services and help to attain objectives and improve organization ability at a large scale. Reebok
is a most popular sports brand. Due to their immense presence help to achieve goals and
objectives.
Marketing mix with help of 4p's company is able to prepare a marketing plan for launch of their
new sports shoes.
Product
Reebok is well established brand and to achieve their goals and earn a market share as
compare to their competitors(Jaworski, 2018). Reebok will prepare product according ton want
and desires of their customers to improve their experience towards organizations effectiveness
which help them to attain their objectives. Sport shoes need to be prepared according to
customers expectation.
Place
Reebok need to set place where they are able to engage large number of customers.
Company need to make their product available where people are health conscious and ready to
buy sports shoes, Company can make their product available online to attract customers easily.
Price

Price have a huge impact on willingness of customers to purchase product. Reebok set
prices for new product which help them to attract customers easily. Need to maintain
effectiveness and quality services of their products which make customers to pay more for
product that work effectively and attract customers easily.
Promotion
Promotion help to engage customers easily towards organizations products and services.
Reebok uses advertising over social media or develop campaigns for fitness to promote their
new product. Company need to arrange marathon for running shows that help them to attract
customers easily. Social media is one of the most effective tools that help company to develop
presence because large number of people are online and they are able to engage them with their
products easily.
People
Reebok need to hire effective employees that help them to increase sales, or train
employees towards their organizations products. Employees help to develop positive relation
with customer which help company to increase sales of their new product(Sanclemente-Téllez,
2017). Right people for marketing and to increase sales help Reebok to achieve their goals
easily and establish their market at a large scale.
Process
Reebok focus on customers and develop products according to customers wants.
Improve design for product that help them to achieve their goals easily. Require research on a
new market to attain their goals easily.
Physical evidence
Sport shoes are physical evidence of Reebok that they are providing to
customers(Palmatier and Crecelius, 2019). Company need to train their sales staff as they are
the person who interacts with their customers. Improved design of packaging help them to
attract customers easily towards their business.
Conclusion
Marketing help Reebok to achieve their business goals and prepare strategy to introduce
their product in market. PESTLE help company to analyze market and work to improve their
overall business in an new territory. 7 P's help company to analyze efficiency of their product to