Project Report: Strategies for Equality and Diversity at Reebok

This report provides a comprehensive analysis of Reebok's approach to managing equality and diversity within its organization, framed as a project management exercise. It begins with an introduction to the concepts of equality and diversity, highlighting their importance in fostering innovation and attracting talent. The report outlines a project management plan, detailing costs, scope, timeframes, quality considerations, communication strategies, and risk assessments. It utilizes a Gantt chart and work breakdown structure to visualize project tasks. The research methodology includes both quantitative and qualitative approaches, with a focus on a questionnaire-based data collection method. The report includes the questionnaire used and presents the findings through data tables and thematic analysis. Ethical considerations, such as confidentiality and informed consent, are also addressed. The conclusion summarizes the key findings and offers recommendations for enhancing Reebok's diversity and inclusion strategies. The report examines the benefits of equality and diversity in the workplace, the strategies Reebok employs, and the impact of diversity on the company's performance and productivity. This project explores the methods used to gather and analyze data, providing a complete overview of the subject.

Managing A Successful Business Project (MSBP)

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1............................................................................................................................................................3
P2............................................................................................................................................................4
TASK 2..........................................................................................................................................................9
P4............................................................................................................................................................9
TASK 3........................................................................................................................................................12
P5..........................................................................................................................................................12
P6..........................................................................................................................................................22
TASK 4........................................................................................................................................................23
P7..........................................................................................................................................................23
CONCLUSION.............................................................................................................................................23
REFERENCES..............................................................................................................................................24
APPENDIX 1...............................................................................................................................................26

THEME: Equality and Diversity
INTRODUCTION
Equality is all about assuring everyone has the equal opportunity to be treated equally due to
their characteristics. Diversity is concerned with the differences between people and groups.
Managing the diversity at workplace is helpful in enhancing innovation and also opens up new
talent (Ashe and Nazroo, 2017). Reebok is American footwear and apparel organisation
established in Bolton since 1958. In mention project will mentioned regarding the project
management plan by considered different aspects such as cost, quality, time, communication and
others. For collection of information and data, different methods of research will be discussed.
TASK 1
P1
Background
Equality includes people's equal treatment, irrespective of gender, ethnicity, colour, age,
and so on. At work, equality is connected to maintaining equality and acknowledged differences
between individuals in establishing a healthy working environment. The primary goal is to
ensure that everyone has equal opportunity to succeed, and also to avoid discrimination against
individuals. Diversity refers to an understanding of the variations between people and ensures
that each trait differs (Barak, 2016). Reebok is dedicated towards creating and maintaining an
integrated and supportive organization’s community, in order to attract and support a diverse
team. The sneaker was released with a view to promoting social justice and cohesion. In addition
to this, diversity provides insight into how diverse staff at Reebok experience across diverse
ethnic dimensions is felt and evaluated.
Aim
“To determine initiatives and strategies used through firm for developing the diverse and
inclusive workforce.” A study on Reebok.
Objectives

• To examine the concept of equality and diversity at workplace.
• To determine various strategies used through Reebok for developing the diverse and
inclusive workforce.
• To analyze the advantages Reebok can get by making diverse and inclusive
workplace environment.
Questions
• What is equality and diversity at workplace?
• What are the various strategies implemented through Reebok for developing the
diverse and inclusive workforce.
• What are advantages Reebok can get by making diverse and inclusive workplace
environment?
P2
Project management plan is referred to as the written document that includes several
actions which are taken by individual/ researcher with the motive of executing whole
investigation in rightful manner. Project management plan is basically consist of 6 several
elements which are specified as below:
Cost: This is basically considered as the overall amount that is used through a researcher
in order to carry out effective investigation. For conducting effective research, investigator is
now required to focus developing budget that would examine overall cost of the whole
investigation. In regards to this research, an investigator would require approximately 100
pounds for executing overall work related to the investigation. The developed budget plan for the
same investigation is specified as below:
Task to perform Expenditure (Pound)
Library Cost 10
Equipment cost 15
Stationary 10
Transportation 15

Miscellaneous expenses 20
Resources 30
Total 100
Scope: This investigation has the wider scope towards whole investigation as it clearly
provides them support in developing effective strategies which would contribute in the effective
execution of equality and diversity. Also, inclusion of this investigation work as the part of
organisational work would definitely create numerous of opportunities for the businesses. Also,
with the perspective of the researcher, the current investigation would definitely help them out in
enhancing their knowledge and also contribute in conducting more effective research in the near
future.
Time: To conduct this research, investigator would be requiring adequate amount of time
so that they can easily accomplishing predefined goals and objectives in quicker manner. For
conducting this investigation, the researcher would definitely require around 10 months with the
motive of acquiring required research aim in rightful manner.
Quality: While conducting this investigation the major concern of the investigator is to
conduct investigation in such a manner so that they do not faces any kind of issues related to the
quality. All atmosphere circumstances must be defined, information needed collected and quality
of all information gathered produced by each researcher. It ends up helping businesses with a
strong brand image among their customers. In connection with the present inquiry, the
investigator maintains the quality of the information collected which maintains the investigator 's
confidence in them.
Communication: It is acknowledged as the important factor in every project as it helps
them allot in transferring information to the proposed person in rightful manner. With reference
to the current investigation, the respective investigator of this project emphasizes on having clear
cut communication with its team members that includes meeting, telephonic interaction and face-
to-face, emails and conferences in order to convey right information to the person.

Risk: Alike every business activity investigation too has some of the common risks such
as leak of confidential data of the participants. Along with this, another risk associated with this
research is its completion within the predefined time limit.
Resources: It is necessary to have enough resources to complete overall research properly.
The researchers' main important resources for the successful completion of entire research
include adequate funding, human resources and so forth. T o conduct research in ethical and
systemic way, the researchers necessitate various sources.
P3
Gantt chart- It explains as a valuable project management method that shows mostly
time-specific tasks. It is visual description of the project, in which the activities are separated and
displayed on chart for easier comprehension and interpretation. The diagram from Gantt is useful
in both preparing and executing large projects to simplify complex tasks on time. It against
context, time limits is transcribed into horizontal bar charts, end dates, specifications and the
deadlines for project management (Brown, J., 2017). By using the Gantt, managers keep
informed about certain additional resources and manage task dependencies

Work breakdown structure- The layout of job breakdown is primarily built by project
team through the determination of the key functional supply in sub-deliverables as well as small
systems. For handling large projects in manageable sections, businesses use the working
breakdown method. It is beneficial to reduce all the complex tasks to effectively collect all
activities, to ensure that the work can be performed together by various team members to achieve
high efficiency within the team (Cletus and et. al., 2018). Therefore, the project manager has a
responsibility to split the tasks into parts so that team members are not likely to face any
challenge in completing project.

Figure 1: Work breakdown structure

TASK 2
P4
It is important that an investigator carry out research better and helps to obtain accurate
results. This is necessary for researchers to choose right tools and methods to help achieve the
goals. The transformation of whole work into the analytical study will be beneficial and research
will be much easier. In context to this, researchers need to choose the best way of collecting data
and collecting data from their selected respondents by an investigator. The information and data
should be interconnected with the research subject (Davis, Frolova and Callahan, 2016).
Different research methods and tools for data collection are given below:
Quantitative method- The statistics are thus generated using the large-scale research. The
investigation process is based on the theory that is analyzed by statistical techniques to evaluate
issue.
Qualitative method- Research collects non-numerical data in this research method. This
relates to the collection, analysis and interpretation of data by observing people thoughts.
Qualitative methods are subjective in nature and use specific data collection methods
(Georgiadou, Gonzalez-Perez and Olivas-Lujan,2019).
There has been quantitative research method used because it is related with the
objectivity and focus on providing reliable information.
Data collection is a method by which researchers collect information to address the
question of study.
Primary method- Under it, to solve specific issues, primary data is gathered through
investigator for particular reason. Different primary sources like questionnaire, observation,
interviews and others to collect the information (Gordon, 2018).
Secondary method- This is a form of desk research which uses existing data and
information. It summarizes and gathers current data to increase the performance of research.
Sources to gather the secondary information are internet sources, journals etc.

Data collection tool- Questionnaire method used to collect most specific information from
the participants. The key reason for using this method is that researcher can able to obtain
detailed information in a short time from respondents (Hatipoglu and Inelmen, 2018).
QUESTIONNAIRE
Q1) Are you aware regarding equality and diversity in context to organization?
a) Yes
b) No
Q2) What are various characteristics of the equality and diversity?
a) Age
b) Gender
c) Religion
Q3) What are the advantages of developing equality in an organization?
a) Greater productivity
b) Increase employee performance
c) Brand reputation
Q4) What advantages company can get from the diverse workplace?
a) Opens up the new talent
b) Innovation
c) Wider range of skills
Q5) In which way diversity affect on the Reebok performance as well as productivity?
a) Positive impact
b) Negative impact
Q6) What are various strategies used through Reebok for creating an inclusive and diverse
workforce?
a) Create performance objectives
b) Convert job descriptions to gender-neutral language
c) Educate Leaders.
Q7) What are various methods Reebok used to promoting the equality?
a) Treating staff fairly
b) Developing inclusive culture for staff

c) Ensuring equal access to opportunities
Q8) What are the benefits Reebok organization can get from managing the diverse working
environment?
a) Workforce make better decisions faster
b) Reduce employee turnover
c) Enhanced profit
Q9) Does maintaining workplace diversity assists in increasing the staff performance and
sustaining them?
a) Yes
b) No
Q10) Does maintaining the diversified working culture helps Reebok for achieving the
competitive benefits?
a) Yes
b) No
Q11) Suggest some ways to sustain different culture and background employees for
enhancing organizational reputation and competitive edge.
Sampling- This is related to selected the sample size for measurement from large
populations. Representatives of population will guarantee that the findings are generalized.
Through using the random sampling method, 30 respondents were selected as this methods helps
in provide the equal opportunities to the chosen respondents (Klarsfeld and et. al., 2016).
Ethical consideration- researcher should follow the research ethical standards in order to
keep them away from all kinds of legal challenges which may occur in future. The investigator
observes every ethical principle with respect to the present work such as confidentiality,
authenticity, informed consent, anonymity and others. Each respondent must simply obtain
permission before using the data given. The information collected is also used only for purpose
of research. Furthermore, the consent of all respondents was obtained before information on the
research subject was received (Klein, 2016).

TASK 3
P5
For analyze the collected information from the primary sources, there has been thematic
analysis method used. This included make themes, preparation of MS- excel to develop the
graphs and also make the interpretation of collected information.
DATA SHEET
Q1) Are you aware regarding equality and diversity in context to
organization?
Frequency
a) Yes 25
b) No 5
Q2) What are various characteristics of the equality and diversity? Frequency
a) Age 10
b) Gender 10
c) Religion 10
Q3) What are the benefits of developing equality in an
organization?
Frequency
a) Greater productivity 18
b) Increase employee performance 10
c) Brand reputation 2
Q4) What advantages company can get from the diverse workplace? Frequency
a) Opens up new talent 10
b) Innovation 12
c) Wider range of skills 8
Q5) In which way diversity affect on the Reebok performance as
well as productivity?
Frequency
a) Positive impact 18
b) Negative impact 12
Q6) What are various strategies used through Reebok for creating
an inclusive and diverse workforce?
Frequency
a) Create performance objectives 11

b) Convert job descriptions to gender-neutral language 10
c) Educate Leaders. 9
Q7) What are various methods Reebok used to promoting the
equality?
Frequency
a) Treating staff fairly 10
b) Developing inclusive culture for staff 10
c) Ensuring equal access to opportunities 10
Q8) What are the benefits Reebok organization can get from
managing the diverse environment?
Frequency
a) Workforce make better decisions faster 12
b) Reduce employee turnover 8
c) Enhanced profit 10
Q9) Does maintaining workplace diversity assists in increasing the
staff performance and sustaining them?
Frequency
a) Yes 22
b) No 8
Q10) Does maintaining the diversified working culture helps
Reebok for achieving the competitive benefits?
Frequency
a) Yes 25
b) No 5
THEME 1: Equality and diversity
Q1) Are you aware regarding equality and diversity in context to
organization?
Frequency
a) Yes 25
b) No 5

a) Yes b) No
0
5
10
15
20
25
30
25
5
Interpretation: This has been examined from the above mentioned graph that 25 respondents
said that they are aware regarding Equality and Diversity. According to them, this is assist in
developing the opportunities to various backgrounds people to work together and understand
culture of each other. Diversified workforce helps in make innovation as well as open of the
opportunities. 10 respondents are not aware from equality and Diversity at workplace.
THEME 2: Different characteristics of the equality and diversity
Q2) What are different characteristics of the equality and diversity? Frequency
a) Age 10
b) Gender 10
c) Religion 10

a) Age b) Gender c) Religion
0
2
4
6
8
10
12
10 10 10
Interpretation: 10 respondents said that main characteristic that arise the diversity at workplace.
According to them, from age, firm discriminated people and gives the less treatment to the old
employees. There are 10 respondents and according to them gender is a main characteristics of a
equality and Diversity for them and sometimes an organization gives less importance to women
staff relatively to male staff. 10 respondents are agreeing with religion characteristic of equality
and diversity.
THEME 3: Advantages of developing equality in an organization
Q3) What are the advantages of developing equality in an
organization?
Frequency
a) Greater productivity 18
b) Increase employee performance 10
c) Brand reputation 2

a) Greater productivity b) Increase employee
performance c) Brand reputation
0
2
4
6
8
10
12
14
16
18
20 18
10
2
Interpretation: This has been stated from above mentioned information that various benefits of
developing equality. 18 respondents said that developing equality is helpful in increasing the
productivity of an organization by treating all the background and culture people equally. There
are 20 respondents which said that develop equality is helpful in enhancing performance of staff
through motivating them to work together and also give information about the culture of each
other. 2 remaining respondents said that developing the equality at workplace is helpful in
ensuring the brand reputation.
THEME 4: Advantages Company can get from the diverse workplace
Q4) What advantages company can get from the diverse workplace? Frequency
a) Opens up the new talent 10
b) Innovation 12
c) Wider range of skills 8

a) Opens up new talent b) Innovation c) Wider range of skills
0
2
4
6
8
10
12
14
10
12
8
Interpretation: 10 respondents that diverse workplace assists in open up new talent. The diverse
workplace is focus on providing the better opportunities to different background peoples to show
their talent and also develop the new ideas in order to performing job activities responsibilities.
There are 12 respondents which said that diverse workforce focus on make innovation at
workplace in order to think the innovative and unique ideas for performing their activities and
operations in an effective manner. 10 respondents and they said that diverse place is helpful in
invite the wide range of skills in an organization.
THEME 5: Diversity affect on the Reebok performance and productivity
Q5) In which way diversity affect on the Reebok performance as
well as productivity
Frequency
a) Positive impact 18
b) Negative impact 12

a) Positive impact b) Negative impact
0
2
4
6
8
10
12
14
16
18
20
18
12
Interpretation: As per 18 respondents that diversity impact on performance of Reebok company
in a positive manner. Diversity aids in make innovation and also provides the better opportunities
to employees to show their talent. This helps in motivating the staff members at purpose and
management give them training so that they can understand the culture of each other and
removing the diversity. 12 respondents said that diversity creates the negative effect on
performance and productivity of a company as at workplace different culture and background
people are working which have the different opinions from each other. This arise the conflict and
developing the negative working environment.
THEME 6: Strategies used through Reebok
Q6) What are various strategies used through Reebok for
developing an inclusive and diverse workforce?
Frequency
a) Develop performance objectives 11
b) Convert job descriptions to gender-neutral language 10
c) Educate Leaders. 9

0
2
4
6
8
10
12 11 10 9
Interpretation: The above mention graph stated about different strategies used through Reebok
firm for diverse workforce. 11 respondents said that develop the performance objective for the
staff members. From this, the main focus of all the employees who improve their performance
level and focus on achieving the aims and objective set by the top management. There are 10
respondents which said that convert the job description to gender neutral language. In this
company treat all the gender equality and also provide the job responsibilities equally. There are
9 remaining respondents and according to them educate leader is one of the necessary strategy
that Reebok company is mainly used. From this, the leaders treat all the employees equally and
also give them opportunity to understand the culture of each other so that they can work together
in team.
THEME 7: Ways Reebok used to promoting the equality at workplace
Q7) What are various methods Reebok used to promoting the
equality?
Frequency
a) Treating staff fairly 10
b) Developing inclusive culture for staff 10
c) Ensuring equal access to opportunities 10

a) Treating staff fairly b) Developing inclusive
culture for staff c) Ensuring equal access
to opportunities
0
2
4
6
8
10
12
10 10 10
Interpretation: 10 respondents said that treating staff members fairly is one of the effective
ways to promoting a quality at workplace. There is a need to management to treat all staff which
belongs to various culture are need to be treated fairly and also provide them the equal
opportunity. 10 respondents said that from creating the inclusive culture for staff members and
also give them equal job responsibilities and opportunities helps in motivate them to sustain at
workplace. 10 respondents are agree with assuring equal access to opportunities to all the staff
members.
THEME 8: Benefits Reebok organization can get from managing the diverse working
environment
Q8) What are the benefits Reebok organization can get from
managing the diverse working environment?
Frequency
a) Workforce make better decisions faster 12
b) Reduce employee turnover 8
c) Enhanced profit 10

a) Workforce make better
decisions faster b) Reduce employee
turnover c) Enhanced profit
0
2
4
6
8
10
12
14
12
8
10
Interpretation: 12 respondents said that benefit Reebok Company can get from managing
diverse working environment is to make the better decisions faster. From removing the diversity
at workplace, employees are able to get the better decisions and also work in a positive
environment. 8 respondents stated that managing diverse working environment is helpful in
minimizing the employee turnover of company as from this the employees will sustain at
workplace and be loyal towards company. There are 10 respondents which said that managing
diverse working environment is helpful in increasing the organizational profitability as from this
employees are focus on completing their operations and focus on achieving set aim within
specified time.
THEME 9: Maintaining workplace diversity increasing the staff performance
Q9) Does maintaining workplace diversity assist in increasing staff
performance and sustaining them?
Frequency
a) Yes 22
b) No 8
Interpretation: 22 respondents said that maintaining workplace diversity aids in increasing
performance of workers. From this, they are able to work freely and also from this the diverse

workforce can able to interact with the each other and also understand the culture of each other. 8
respondents are not agreeing with statement.
THEME 10: Diversified working culture helps Reebok for achieving the competitive
benefits
Q10) Does maintaining the diversified working culture helps
Reebok for achieving the competitive benefits?
Frequency
a) Yes 25
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
25
5
Interpretation: 25 respondents mentioned that maintaining diversifies working culture is helpful
for Reebok organization to attaining the competitive benefits. According to them managing the
diversified working culture provides the better opportunities to employees to make innovation.
Remaining 5 respondents not agree with mention statement.
P6
As per mention information, specified in the current project conducted on the topic “To
determine initiatives and strategies used through firm for creating the diverse as well as inclusive
workforce.”, there have been few recommendation provided to the top management team of this
company with which they can easily improvise their presence at global level with effective
following of equality and diversity practices. All of these are specified as below:

 At first it is recommended to the business management to conduct detailed market
research so that they can easily determine effective way by which they can easily
implement equality and diversity practices within the company.
 At next, it is suggested to the revise their policies and include some equality and
diversity associated code of ethics so that it could follow by each employee. This would
definitely contribute in creating positive working environment for employees.
TASK 4
P7
I have carried out investigation on the topic “To determine initiatives and strategies used
through firm for developing the diverse and inclusive workforce.” According to my personal
experience related to the same project, it can be said that I faced many issues but, overall
common outcome of the experience was that I have learnt lots of things which have developed
me as the person and also supported me to improvise as a person as well as researcher. Some of
the important skills which have been learnt by me are communication, team working skills,
analytical skills, presentation skills, problem solving and many others. In addition to this, the
main limitation associated with this investigation was sufficient resources, minimum funds, time
etc. needed things. But the overall efforts placed by me for conducting this investigation have
supported me a lot in accomplishing objectives in effective manner.
CONCLUSION
From the overall information specified in the above project, this concluded that the
equality and diversity are one of the effective form of practices which simply helps business
organisation in accomplishing their project aim and objectives in quicker manner as simply
promotes equality at workplace and also takes strict action towards the discrimination which
takes place at workplace. Also, it can be later said that after developing effective strategies
bbusinesses can easily accomplish their organisational goals and develop the diverse and
inclusive workforce.

REFERENCES
Books & Journals

APPENDIX 1
Logbook

APPENDIX II
Template for Performance Review to be attached with the report by the learner: