Reebok Summer Shoe Project: A Project Management Plan

Desklib provides past papers and solved assignments. This project details the launch of a new Reebok summer shoe.

Managing a successful business
project
Reebok Summer shoe project

Table of Contents
Introduction................................................................................................................................1
Task 1.........................................................................................................................................2
P1 Devise project aims and objectives for a chosen scenario................................................2
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................2
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................3
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project...................7
Task 2.........................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives...............................................8
M2 Evaluate the accuracy and reliability of different research methods applied..................9
Task 3.......................................................................................................................................10
P5 Analyse research and data using appropriate tools and techniques................................10
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................13
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity
to support and justify recommendations..............................................................................14
Task 4.......................................................................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.....................................................................................................15
M4 Evaluate the value of the project management process and use of quality research to
meet stated objectives and support own learning and performance.....................................16
Appendix..................................................................................................................................17
Log book..............................................................................................................................17
Performance review..............................................................................................................17

Conclusion................................................................................................................................18
References................................................................................................................................19
Books and Journals...............................................................................................................19

Introduction
The customers are moving toward the use of the summer shoes those can deliver them more
comfort during running and jogging. The organization, Reebok Shoes wants to present and
market the new summer shoe product during London Fashion Week to attract the customers
and achieve the profitability. The presented project report will discuss the goals and
objectives along with planning for the project including the cost, time, resources, risks and
capabilities. Also, the work breakdown structure and Gantt chart will be discussed for the
organization. Later, the primary and secondary research is processed with the use of the
literature review and questionnaire. Also, the performance and quality of the project will be
discussed after the data analysis and recommendations.
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Task 1
P1 Devise project aims and objectives for a chosen scenario
Aims
The aim of the project is to create and market a new summer shoe product and launch the
product on the starting day of the London Fashion Week.
Objectives
 To identify the need of the customers, especially in the London to design the shoe
product.
 To understand the competitive market and scope of the product to establish the
marketing strategies.
 Design and demonstrate the product in the London fashion week with alignment to
the constraints of time and cost.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
The design and marketing of the shoe product as the project has the consideration of the
following factors to plan the capabilities and outcomes:
Scope of the project: The organization can introduce the innovation and creativity in the shoe
design so that the problems of the sweat and tight fitting can be reduced. The product has
scope to attract the market seeking for the summer shoes within their budget and quality
standards. The project has scope to diversify the customer market with new range and variety
in the products.
Timescales and time management: The project is estimated to complete before February 13,
2019 so that it can be presented effectively in London fashion week. For that, the design can
be completed in January last days and marketing plan and manufacturing can be started in
February (Kerzner and Kerzner, 2017). The project has use of the parallelization of activities
to achieve the performance and quality.
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Costs: The project is estimated to complete in $20,000 whereas the cost for the per-shoe pair
is estimated to $50 whereas the cost of the marketing is estimated to $2,000 through online
and event based marketing.
Quality management: The project is planned to measure for the progress and quality at each
milestone. The quality of the product also can be assured with proper definition of the roles
and responsibilities among the project team (Burke, 2013). Also, validation of the design and
consideration of the external and internal factors on the business are useful to achieve the
quality.
Communication: Formal meetings, reporting and personal-interactions are used for the
communication among the project team. Also, communication is assured through email and
other digital services.
Risks: The project can use risk assessment and management strategies and matrix to achieve
the control on the risk. Also, the initial analysis can identify the risks prior to their occurrence
and impacts. The risks are managed with suitable changes and approvals from the project
controller (Fleming and Koppelman, 2016).
Resources: The project has need of the support from the production and marketing team to
achieve the goal. However, the work of the product design and framework can be completed
with limited resources.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion
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M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project
The goal to create and market the summer shoe can make use of the effective work
breakdown structure and Gantt chart to achieve the performance and quality. Also, the
project management plan can help to achieve the systematic execution of the goals. Besides
the basic project management plan, the organization can consider the following two plans:
Milestone plan– The project has mainly four milestones those are also used to manage the
quality and performance. The first milestone has goal to complete the basic requirements of
the customers and business and align the planning whereas second milestone has focus on the
designing and implementation of the product (Kerzner and Kerzner, 2017). The third
milestone has goal to complete the marketing process and forth is to prepare the products and
documents for the marketing in fashion week and closure of the project.
Monitoring and completion plan – Once the project progress is on the milestone the monitor
process also started to manage the quality and performance. If there are any risk or barriers
along with failure on the project specification then the subsequent changes can be manage to
reduce the impacts on the next milestones (Burke, 2013). Each project activity is classified
into manageable sub-activities to assure performance and quality.
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Task 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives
Qualitative research – literature review
According to Dunwoody et al. (2012), London shoe market is one of the oldest business
sector and has global reputation for the quality and features. The globalization of the products
and services has positively impacted the businesses to achieve customer base, cost
optimization and marketing efficiency. According to Quan and Williams (2018), the variety
of the shoes in market is influencing the customers for their decision making and so that they
are moving toward the branded products to achieve high comfort and features. For example,
in summer season, the customers mainly face the issue of the shoes design those are
frustrating them with the sweating, tight fitting, slippery sole. According to G. Curwen and
Park (2014), the customers are expecting for the shoe designs those can cover their foot
completely with effective mechanism for the air passage and sweat controlling. Also, the
light weighted sole and shoe are expected for the summer season.
According to Raharjo (2017), market is competitive and Rebook has to prepare innovative
and creative shoe designs to achieve profitability. The customer base is also being diversified
due to the increasing number of the entrants in the business. The organizations can focus on
the customer demands and expectations to achieve high market share and sales during the
season.
According to Roberts (2015), the summer shoe can add the fabric with fine holes so that the
problem of the sweating can be reduced. Also, lightening sole of the semi-rubber plastic can
be used in products. According to Iqbal (2016), London fashion event is an opportunities for
the organizations to achieve the presence in the global market. The event has scope to present
the products, find customers and investors and improve the branding in the global business
market.
Quantitative research – Questionnaire
1. What is the main issue in the summer shoes existing in the market?
a) Sweat d) tighten fitting
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b) Lack of quality fabric e) heavy sole
c) Other ______________________
2. Is the summer shoe market estimated to high because people also use the sandals for
this season?
a) Yes b) No
3. Can Rebook diversify the product quality and features according to the customer
segments in various markets?
a) Yes b) No
4. Is marketing of summer shoes need innovation or costly performers?
a) Yes b) No
5. Is design of the product needs innovation for customer attraction?
a) Yes b) No
6. What is the potential opportunity the organization can cover with the new product?
a) High customer base c) larger profitability
b) Product range d) customer satisfaction
M2 Evaluate the accuracy and reliability of different research methods applied
The accuracy and reliability of the information is the foremost demand for the project. The
research has used the qualitative and quantitative methods. The questionnaire is created
within the quantitative research because it has advantage to collect the real and accurate
information from the sources (Brannen, 2017). Also, it includes the participants to achieve
the reliable data. However, the selection of the participants, preparation of the questionnaire
and analysis of the data is a complex task along with to ensure the accuracy the participants
had during the submission of their opinions.
At another side, the quantitative research has helped to get the information from the books,
website, articles, magazines and other sources. The research method provide the accurate
information as the referred sources are from the well-known books and articles whereas the
business related official website pages and documents and announcements are also referred to
achieve accurate information (Davies and Hughes, 2014). The sources are also reliable due to
their origin and popularity. However, the books and journals provide the textual content
which is complex to synthesis in the decisions. The source is also same time faster and
effective to develop the content.
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