Business Project: Managing the Launch of Reebok's Summer Shoe

Desklib provides past papers and solved assignments. This project details the launch of Reebok's summer shoe.

Managing a small business project“
“To develop, create and market the new brand summer shoes “Reebok SA-Breathable
holes” for Reebok.”
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Table of Contents
INTRODUCTION........................................................................................................................3
Task a) Establish aims and objectives of the project................................................................4
Definition of project.............................................................................................................4
Statement of project............................................................................................................ 4
Project Aim and Objectives..................................................................................................4
TASK B) APPROPRIATE PROJECT MANAGEMENT PLAN............................................................5
TASK C CONDUCT RESEARCH..................................................................................................12
RELIABILITY AND ACCURACY OF THE DIFFERENT RESEARCH METHODS APPLIED..............15
TASK D) ANALYSIS OF FINDINGS AND DRAWING CONCLUSION.............................................16
TASK E) producing and presenting project.............................................................................17
TASK F) COMMUNICATING RECOMMENDATION...............................................................25
TASK G) COMPLETING THE PERFORMANCE REVIEW..............................................................26
A) SUCCESS OF PROJECT....................................................................................................26
B) MY PERFORMANCE:.......................................................................................................26
CONCLUSION.......................................................................................................................... 29
REFERENCES........................................................................................................................... 30
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INTRODUCTION
The fashion industry becomes the biggest industry and Fashion is a popular style especially
in clothing, lifestyle, footwear, makeup, accessories, etc. Fashion is often and distinctive
constant trend in the style in which people present and show up them. Fashion has become
the usual style in the manifest of behaviour in the newest creations of technologist,
designers, design managers and engineers.
This assignment is emphasized in the analysis of the market for the introduction of the new
summer shoe model and to create the market for it. Thus this project will provide the aims
and objectives of the research project. This project aims for the development of the shoes
for the new market for the Reebok. Reebok is going to launch the new summer shoe model
and this study will analyses the whole manufacturing process of shoes manufacturing. This
research project will also be covering the timeframes for setting the process to complete the
whole research project. Findings and conclusion will also be drawn and recommendations
will also be provided. A performance review is also important for having viewing and
analyzing own performance.
Reebok is a footwear and Apparel industry that is the subsidiary of the Sports giant Adidas.
Rebook also produces and markets the fitness, Cross fit and running soft wears that includes
footwear and clothing. It has been founded in the year 1958 in England and the parent
company of Reebok is Adidas.
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Task a) Establish aims and objectives of the project
Definition of project
Project management is defined as the study or discipline that utilizes the principles,
procedures and all policies for managing and guiding the project that from the start to the
end of the project for the successful completion of the project (Wilson, 2014).
Statement of project
This business project is an emphasis on the analysis and denying the external market for the
new summer shoe model that is introduced by Reebok (Wilson, 2014). As a manager of the
product design, a reach project has been implemented and planned to manufacture, design
and to sell the new summer shoes that are manufactured and launched by Reebok and also
to represent to the major representatives of the industry during the Fashion Week in
London.
Project Aim and Objectives
The aims of the projects create and also market the new summer shoe model shoe “Reebok
SA-Breathable holes” that will be manufactured to be able to compete with other brands.
A SMART framework has also been used to develop the aims and also an objective for the
research project.
The objectives that are set for this business project with respect to Reebok are:
1. To create and design the new summer shoe “Reebok SA-Breathable holes” by Reebok
2. To investigate the activities of promotions for sale of “Reebok SA-Breathable holes” a new
summers shoe model.
3. To sell and present the summer shoes launched by Reebok to the representatives at the
time of Fashion Week in London.
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TASK B) APPROPRIATE PROJECT MANAGEMENT PLAN
Project management includes the different activities like planning, executing, organising,
monitoring and controlling of the activities for the attainment of the specific goals and
objective in the specific time frame.
Included scope: The project is all about the creation and launch of the new summer shoe
model. The project sponsor and the expert will be communicating for gaining the approval
and sign-off for the project. The respondents will be communicated to gather the primary
research data and the final shoe model will be represented to the London Fashion Week.
This research project will finalise the project by meeting all requirements to manufacture
and create a new summer shoe model. A survey method will be also used for gathering the
data by reviewing different works of literature (Polonsky and Waller, 2018).
Excluded scope: This research project does not make a comparison with other brands and it
also does not also cover other products and models of brand shoe. It does not also cover
the other activities like operational, financing etc. It also does not cover the specific area for
the manufacturing of summer shoe model.
Timeframe:
Project cost and budget: Earned Value management has been used as a technique for
forecasting of the expenditure and cost as compared to the actual cost of the project. Being
a project manager the following budget will be taken into consideration for reporting,
managing and controlling the project budget to gain the assured return on the investment
of the organisation (Polonsky and Waller, 2018).
Particulars Estimated Costs Actual costs incurred
The raw material in
manufacturing the
summer shoe
model
Leather, shoe
materials
£400 £450
Machine and
related equipment
to manufacture and
design the summer
shoe
Measurement
machines,
Sewing
machines and
£900 £800
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other
equipment
Human resources Designers,
experts, project
sponsor, project
head and staff.
£3000 £2800
Miscellaneous
resources
Papers for
making
proposals,
designs, charts
for stationery
etc.
£500 £350
Management
resource
Management
support,
financial
resources
£500 £400
Quality control
At the time of carrying the research project, there is a need to be considered all ethics for
the management of the project quality. The quality standards of the project will meet with
the proper guidance and supervision of the project head and manager and the quality of the
project will also be met. For managing the quality the target has been set that should be
met in the given time frame. The quality will be controlled with the help of application of
different procedures and methods that will ensure the quality of the project. The project
head will be liable for maintaining and managing the quality of the project.
Communication plan:
A plan will be prepared that will ensure the effective delivery of the project and there will be
a need for the specific project manager and staff for ensuring the project management plan.
The working relationship will be established earlier and all will be communicated according
to the planned structure. The stakeholder, managers, staffs and project sponsors, designers,
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experts will be communicated with the help of emails, meetings, memo etc. to keep them
informed about each progress of the research project (Quinlan et al., 2019).
To communicate with the staff a briefing will be given to all so that they can have an
understanding of the research project.
Description Delivery
method
Target
audience
Delivery frequency
Update for the project
plan Face to face
and
presentation
A team of project
and managers
Daily
The progress of the
report
Emails A team of project
and managers
Weekly
Report for assessment Meetings and
emails
A team of project
and managers
Monthly
RECOMMENDATIONS
AND FINDINGS
Emails and
meetings
A team of project
and managers
On the date of
submission
Project risks:
The risks of the project will be identified with the help of preparation of the risk
management plan. The risk that will be identified will be managed in time. The completion
of the project in a deadline will be the major risk of the project and it will be managed by
the preparation of the Gantt chart. The impact of this risk will be on the quality of the
research. The risk register will be prepared to mention the progress of the risk and the
planned response will be updated.
Human resources plan: The core people that will be needed for this project will be designer,
experts, project sponsor, fashion expert that will ensure the quality and design of the shoes
with considering the fashion aspect. The designer will outline and provide the basic design
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of the shoes; fashion expert will ensure the needs for the fashionable shoe. The other staff
will help to undertake and carry the whole research project (Quinlan et al., 2019).
Other Resources of the project: Physical resources will be needed for undertaking the
whole research project. And it will include machines, raw materials and other relevant
equipment for the manufacturing of summer shoe.
The other resource needed for the research project will be the internet connection, MS-
word tool for undertaking survey etc.
Timeframe:
This research project needs to be completed within 11 weeks and the project will be
completed on 22 Feb. The date must be ensured for the completion of the research project.
Gantt chart, Work break down structure and the project logbook will be prepared for
maintaining and monitoring the development and progress of research project (Polonsky
and Waller, 2018).
Work break down structure
Gantt chart (Time Schedule)
ACTIVITIES
AND TASKS
ACTION TAKEN TIME NEEDED START
DATE
STOP DURATION
8
Summer
shoes
Manufacturi
ng
Meeting
with
respective
people
Project
sponsor and
business
experts
Designers
and fashion
studio
making
proposal
for
accessorie
s Contac
t to
shoe
factory
Develop
ment of
technical
drawings
Matchin
g sample
and
approvin
g final
sample
Productin
of the
shoes
units
Final
presenta
tion or
launch
Marketi
ng
advertising
and
promotion

DATE
ACTIVITY 1 To fix the meeting
with the sponsor
of the project and
with the business
experts
First week
10/12/201
8 16/12/2018 7
ACTIVITY 2 Meeting with the
fashion studio and
designers to
communicate the
concept and
getting final
approval of the
plan.
Second Week
16/12/201
8 22/12/2018 7
ACTIVITY 3 To prepare the
collection line and
to make the
proposal for
fabrics and
accessories
Third Week
22/12/201
8 28/12/2018 7
ACTIVITY 4 To contact with
the shoe
manufacturing
factory for
reproducing the
drawings
Fourth Week
28/12/201
8 03/01/2019 7
ACTIVITY 5 Producing
technical drawings
and start the
sewing activities
Fifth and
sixth Week
03/01/201
9 16/01/2019 14
ACTIVITY 6 Final matching the
sample with all
Seventh and 16/01/201 29/01/2019 14
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details and
approving the final
sample
Eighth Week
9
ACTIVITY 7 To produce the
sample units
Ninth and
Tenth Week
29/01/201
9 11/02/2019 14
ACTIVITY 8 The final
production of the
shoes and
presented of
collection
manufactured
Eleventh
Week
11/02/201
9 17/02/2019 7
Work break down structure
ACTIVITIES ACTION TO BE UNDERTAKEN
ACTIVITY 1 Framing the plan for the project
ACTIVITY 2 Devising aims and objectives for the research project
ACTIVITY 3 Deciding the type of data to be collected
ACTIVITY 4 Prepare work break down the structure
ACTIVITY 5 Designing the questionnaire for the primary research and collect data from a
secondary source
ACTIVITY 6 To do data analysis with the help of a proper technique
ACTIVITY 7 Drawing final results and findings from the analysis of the research
ACTIVITY 8 To conduct the final meeting
Work break down structure
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To meet the project sponsor with the designated business experts
Meet the designers and fashion studio to communicate the concept and final
approval of the plan
Draw the line of collection and making a proposal for accessories and fabrics
Contact to the shoe factory to reproduce the drawings
Development of the technical drawings with the undertaking of the sewing
activities
Matching the sample with all details and approval of the final sample
Production of the number of units according to the sample
The final presentation of the collection to be presented for the fashion show
10-Dec 9-Jan 8-Feb 10-Mar
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“Reebok SA-Breathable holes”- SUMMER SHOES
Reebok is planning to launch the new summer shoes to compete in the footwear market
and it is also planning to represent the shoes during Fashion week in London. The shoes are
being manufactured in the style that will reflect the luxurious, branded, and stylish brand.
The upper material used in the shoes is of genuine leather and the insole material of rubber.
The features of the shoe are breathable and massage that is perfect to be wear in the spring
and autumn season. The outsole material of the shoe is of Rubber. The quality used in this
shoe is of excellent super high-quality hot sale
The other details for the shoes are:
Closure type: Lace-up
Brand name: Reebok
Style: Fashion Casual Leisure Sneakers summer
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