This assignment provides a comprehensive analysis of Reebok's marketing strategy, focusing on the Zigtech 3.0 running shoes. It includes a situational analysis using PESTLE and SWOT frameworks to assess the external and internal environments. The report identifies Reebok's competitive advantages and evaluates its current marketing strategies, particularly the 4Ps (Product, Price, Place, Promotion). Furthermore, it delves into the segmentation, targeting, and positioning (STP) strategies employed for the Zigtech 3.0, recommending specific marketing strategies aligned with the company's objectives and goals. The analysis considers demographic, geographic, and psychographic factors influencing the marketing of the product, with a focus on audience targeting based on age, income, gender, and location.