Industry Consulting Project: Analyzing Reef Design Lab's Operations

This Industry Consulting Project analyzes Reef Design Lab (RDL), a company specializing in artificial reef designs. The project begins by summarizing RDL's operations, highlighting its market position and sustainability efforts. It then identifies client requirements, including material quality, packaging, and project timelines. The project details information sources, such as IBISWorld and UNESCO, for gathering data on industry performance, artificial reefs, and sustainable tourism. The student's personal skills, knowledge, and experience are assessed, focusing on research, analysis, and accounting, while also identifying weaknesses in presentation skills. A learning development plan outlines goals for skill improvement, addressing communication and presentation skills. The project also discusses potential challenges, such as lack of information and time constraints, and proposes methods for measuring success through performance checklists and feedback. The appendix includes a personal development plan with specific skill targets and timelines. The student's ability to research and analyze the accounting process provided adequate knowledge regarding the marketing principles. Accordingly, improvement of the weak areas would help in achieving the learning goals.

Running head: INDUSTRY CONSULTING PROJECT
Industry Consulting Project
Name of the Student:
Name of the University:
Author Note:

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INDUSTRY CONSULTING PROJECT
Abstract
The Research Project develops the idea about the Reef Construction project undertaken by Reef
Design Lab (RDL). The study identifies the requirements of clients. Based on such requirements,
the company identifies the fruitful sources to gather adequate knowledge about the subject. The
development of the personal development program is helpful in upgrading the skills and
achieving the learning outcomes. The possible challenges and measuring method of the progress
report is also discussed in this study. It was noticed that Lack of adequate information related to
the construction management project would be limiting the learning course development. The
extensive information collected from the quantitative analysis and the accounting process
provided me the adequate knowledge regarding the marketing principles. Accordingly,
improvement of the weak areas would help in achieving the learning goals.

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INDUSTRY CONSULTING PROJECT
Table of Contents
Summarization of the Project..........................................................................................................3
Addressing the Client Requirements and List of Information Sources...........................................3
Personal Skills, Knowledge and Experience...................................................................................5
Learning Development Plan............................................................................................................6
Challenges that might be faced throughout the semester in achieving the learning goals..............6
Measuring Success in Achieving Success.......................................................................................6
References........................................................................................................................................8
Appendix........................................................................................................................................10

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INDUSTRY CONSULTING PROJECT
Summarization of the Project
The project is based on the operational activity performed by Reef Design Lab (RDL) in
the field of construction management. David Lennon, the owner of the company has been
operating the construction project to structure the artificial reef designs. The company has
captured the leading market position in constructing the reefs in different areas. The major aim of
the company is to structure the design for the marine ecology. RDL is the first design lab to
produce reef with the help of 3D printing machine. The company has achieved numerous awards
for managing the sustainability issues in an appreciable way. David, the owner of the company is
thinking of improving the materials and manufacturing methods for confirming the end-product.
In order to achieve this objective, the company is looking forward to adopt the most helpful
marketing strategies to develop the ideas about the market segment and the competitive scenario.
Therefore, it is required to gather the adequate data related to the industrial segments. In addition
to this, the project is even focusing on the potential challenges faced by the company during this
project span. The aim of this project is to minimize these challenges and established a well-
constructed reef design.
Addressing the Client Requirements and List of Information Sources
The emergence of the advanced technologies has transformed the business project
activities. Similarly, these advancements have created impact on the construction industry
(Cardoso dos Santos Durão et al. 2017). While structuring the project activities, it is essential to
address the specific needs of the clients. The list of needs specified by the clients is presented
below:
 The high quality materials for the constructing the reef
 The effective packaging and shipping is also required.
 The project needs to be completed within the time provided by the clients.
The above information provides the ideas about the clients’ requirements from this
construction project. It is essential for the company to identify the relevant source from which
the appropriate information can be collected. It is necessary to mention that the information will
be used for managing the construction project is needed to be upgraded (Bryde, Broquetas and

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INDUSTRY CONSULTING PROJECT
Volm 2013). Apparently, it is possible if the sources are authentic. The list of the relevant source
for this construction project is as follows:
 Research through IBIS world would be effective enough in gathering the information
about the performance parameter of the overall industry, players, markets and
competitive landscape. Link: http://www.ibisworld.com.au
 The research project would require the information about the detailed information
regarding the artificial reef. http://www.reefworlds.com/reef-worlds-news/and
http://www.reefballaustralia.com.au/tech_note-
shared_principles_of_ars_and_cities_v4.pdf . These sources would provide the details of
the reefs all over the world. The information would be much helpful in making more
improvements in this project.
 In order to gather the information about the sustainable tourism, the UNESCO website
would be much preferable. Link: http://www.fish.wa.gov.au/Pages/Home.aspx
 The project deals with the fishery department, which can be a potential source of
generating more revenues. It is thus necessary to browse details about the opportunities,
market policies, and underwater structures that would contribute to the project. Link:
http://www.fish.wa.gov.au/Pages/Home.aspx
 It is also necessary to identify the informative source of gathering adequate knowledge
about the regulations imposed in the fishery sector. www.agriculture.gov.au/fisheries and
http://www.afma.gov.au/ are quite helpful sources to browse data regarding the legal
policies.
These sources would provide the relevant and sufficient information related to the project
subject. The business clients are the fishery department, partners, suppliers, clients, employees,
and operations management. It is necessary to understand the basic requirements of the clients
to structure the project activities. The following questions can be asked to the stakeholders to
follow up with clients.
 What will be the Preconstruction Services require for the clients?
 What are the necessary details to be included in the pre-construction services?
 What will be the time duration for the first project assessment?
 Where the construction site will be located?
 Is there the proper connectivity to gather more resources?

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INDUSTRY CONSULTING PROJECT
The project needs to concentrate on these basic questions to follow-up with the clients. The
detailed information about the project specifications is essential for undertaking each of the
associated functionalities (Hwang and Ng 2013). It will be beneficial for the project manager and
the other associates to collect necessary resources and formulate the proper plan to complete the
project as per the requirements.
Personal Skills, Knowledge and Experience
The project outcomes depend on the input of the skilled associates by following a
structured plan. I joined this project as a fresher, but ended up being an experienced employee.
The extensive information collected from the quantitative analysis and the accounting process
provided me the adequate knowledge regarding the marketing principles. The skill audit report
signifies the following aspects:
 I could strengthen my capability in research process, analyzing, and calculating method.
 However, I have found out that my weakness lies in the presentation session. I become
nervous during the presentation.
 I have gained knowledge in the field of accounting and classical economies.
 I grabbed the necessary skills in the financial accounting part and eventually became
capable of controlling the outflow, budget, and sponsors.
 I became much efficient in forecasting the sales ratio and eventually involved in the sales
marketing department as well.
 The experience gathered from the project activity has strengthened my ability to
establish the effective interpersonal skills with the associated teammates.
 The project helped me in understanding the necessity of adopting the effective
communication process. The interactive session with the other teammates helped me in
strengthening the communication skills.
 I have gained the cohesiveness in working in a group and sharing knowledge with others.

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INDUSTRY CONSULTING PROJECT
Learning Development Plan
It is notable that I need to develop some of my personal skills that would be helpful for
me in performing the project activities and ensuring career growth. The target goals for my
personal skill development is structured further: (Refer to Appendix)
Challenges that might be faced throughout the semester in achieving the learning goals
The semester provides us the significant opportunity to enhance our skills to improve
certain career goals. However, some of the probable obstacles can create the limitation in
achieving the learning goals. These probable challenges are listed further:
 Lack of adequate information related to the construction management project would be
limiting the learning course development.
 Lack of proper expertise may affect the entire learning program. I have the capability in
calculating and financial accounting process. Working on any subject out of my expertise
level would create obligations in the learning development process.
 In order to establish the extensive knowledge in this field, it is necessary for me to create
the self-motivation. I should persuade myself with enough motivation for achieving
significant professional and personal skills.
 The time constraints would be the major limitation for achieving the learning goals.
 Lack of sufficient capital for conducting the extensive research would also affect the
learning program.
Focus on these aspects is quite necessary for fulfilling my career goals. Mitigating these
challenges would help me to step ahead towards achieving the significant learning goals.
Measuring Success in Achieving Success
The activities associated with the learning development program are helpful enough in
leading towards achieving the personal goals. However, while performing these activities, it is
essential to measure the progression report to ensure whether I will be succeeded in achieving
my learning goals. It is essential to develop the set of activities to measure the progress. for
example:

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INDUSTRY CONSULTING PROJECT
 The continuous monitoring of the performance checklist would be beneficial in
measuring the success.
 Keeping track of the daily targets
 Tracking the weekly target
 Receiving responses and feedbacks from the other associates
 Internal survey among the other employees
 Monthly review of the performance
The activities mentioned above are quite helpful in measuring the performance progression.
It will be helpful for me to derive the feedback from the other associates to understand the areas
of improvements. Accordingly, improving these areas would signify my capabilities of achieving
the learning goals associated with this project activity. Hence, at the end, I shall be able to gain
success by improving these concerned areas.

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INDUSTRY CONSULTING PROJECT
References
Afma.gov.au, 2017. Home - The Australian Fisheries Management Authority (AFMA). [online]
Australian Fisheries Management Authority (AFMA). Available at: <http://www.afma.gov.au>
[Accessed 27 Aug. 2017].
Agriculture.gov.au, 2017. Fisheries. [online] Agriculture.gov.au. Available at:
<http://www.agriculture.gov.au/fisheries> [Accessed 27 Aug. 2017].
Bryde, D., Broquetas, M. and Volm, J.M., 2013. The project benefits of building information
modelling (BIM). International journal of project management, 31(7), pp.971-980.
Cardoso dos Santos Durão, L.F., Di Favari Grotti, M.V., Minetto Maceta, P.R., Zancul, E.,
Berssaneti, F. and Monteiro de Carvalho, M., 2017. A review of the soft side in project
management: concept, trends and challenges. Revista GEPROS, 12(2), p.157.
Cottrell, S., 2015. Skills for success: Personal development and employability. Palgrave
Macmillan.
Fish.wa.gov.au, 2017. Department of Fisheries. [online] Fish.wa.gov.au. Available at:
<http://www.fish.wa.gov.au/Pages/Home.aspx> [Accessed 27 Aug. 2017].
Hwang, B.G. and Ng, W.J., 2013. Project management knowledge and skills for green
construction: Overcoming challenges. International Journal of Project Management, 31(2),
pp.272-284.
Ibisworld.com.au, 2017. Market Research Reports & Analysis | IBISWorld AU. [online]
Ibisworld.com.au. Available at: <http://www.ibisworld.com.au> [Accessed 27 Aug. 2017].
Lejeune, C., Raemdonck, I. and Beausaert, S., 2016. An electronic Personal Development Plan
(PDP) as learning practice fostering. In the 8th EARLI SIG 14 Learning and Professional
Development Conference.
Reefworlds.com, 2017. Artificial Reef News. [online] Reef Worlds. Available at:
<http://www.reefworlds.com/reef-worlds-news> [Accessed 27 Aug. 2017].

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Sharp, A., 2013. Ecological purification in the captive reef–natural approaches to water quality
management.
Urban, M., 2016. Differences between self-and other-rating and the influence on the probability
to take personal development actions. Ad Alta: Journal of Interdisciplinary Research, 6(2).

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Appendix
Personal Development Plan
Skills Current
Ability
Target Ability Involvement
of the
individuals
Measuring
the Success
Time
Scale
1st
Priority
Communication Communication
effectiveness
only with the
group
Efficient
communicatio
n with the
business
clients and
people from
diverse culture
1)The team
members,
2)Management
personnel,
3) team work
1) Tracking
the
checklist
and
monitoring
the progress
2) Feedback
from others
2
weeks
2nd
Priority
Presentation
Skills
Adequate
knowledge
about the
financial
account
Gathering
knowledge
about the
PowerPoint
presentation
1) Expert
Advice
2) Gathering
ideas from the
seniors
Handling
several
power point
projects and
continuous
practice
3
weeks
3rd
Priority
Betterment of
non-verbal
communication
Good
interpersonal
skills
Making direct
eye contacts
and
understanding
signs
Team
members
Management
Personnel
Review or
feedbacks
2
weeks
Table 1: Personal Development Plan
(Source: Created by the Author)