BBUS1003: Reflection on Business Communication Theories & Practice

This report provides a comprehensive analysis of business communication theories and practices, as reflected upon by a student during a trimester. It delves into critical theory, information theory, groupware theory, and post-positive theory, highlighting their significance in organizational success. The report discusses the practical application of these theories, emphasizing the importance of clear messaging and effective communication channels. The student reflects on their performance, challenges faced, and personal growth in communication skills, including handling diverse groups and overcoming communication limitations. The reflection concludes with insights on formal and informal communication processes and plans for future improvement, emphasizing the need for optimized communication strategies.

Running head: BBUS1003
Business Communication
Student’s Name:
Student’s ID:

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Introduction
Business communications are utilized by the organizations and their employees to share
their concepts and issues. A business could not stand without the efficient use of
communication among its employees and most of the businesses also rely on efficient
communication with their customers. Effective communication might determine the
success and failures of any organizations. It is essential to make sure that
communication among its employees is smooth, especially the communication between
the employees and their managers. The paper will analyze the theories and practice of
business communications. It will also evaluate the importance of those theories to
business communications.
Theories and Practice of Business Communications
I came to know that through the use of various traditional methods, we can easily find
out different methods of effective business communications. These methods are called
theories of business communications. These theories of business communications show
us the path to make strategies for businesses. The main theories of business
communications learned throughout the trimester are the critical theory, information
theory, groupware theory, and post-positive theory. I understood that the critical theory
implies that the natural state of any business is conflict and communications are
important to solve it. The information theory states to confirm the information with less
mistakes to the businesses. The groupware theory implies that traditional methods of
business communications might change with the fast development of technology
(Andrews, 2017). The post-positive theory states that maintaining orders is the natural
circumstance of any businesses for smooth business communications (Lucas and
Rawlins, 2015).
I have learned that efficient business communications are the key to every business to
move forward. Each staff of a company is likely to follow the rules fixed for them. It
makes the ideal structure for the company where the staffs can feel comfortable to work.
It is also essential to understand that the company makes a wise selection of
communication channels since these channels create a culture for the businesses (Brink
and Costigan, 2015). If the cultures are fixed casually, it indicates the performance of the

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business is less successful, and for a successful performance, it is vital to implement
efficient business communications in organizations (Zerfass and Viertmann, 2017).
I have got the knowledge that the most significant practice in business communications
is to have clear messages. Most of the times the communicators of business uses lots of
technical terms and jargons in their messages that sometimes the employees could not
understand the meaning of the messages (Goel and Sunena, 2018). Another practice is
to sell benefits that the improvement of the external and internal clients through various
concepts. The communicators of business could not afford to communicate utilizing only
one channel.
Importance of those Theories to Business Communications
I have understood that critical theory states that business communication helps to solve
the conflicts, prevent issues between team members, motivate staffs to perform better
and provide guidance to unify the employees for a common target within the
organizations. I have also learned that business communications through information
theory focus to fix communication and take measures for proper interactions. I came to
know that groupware theory focuses on business communications with the help of
mobiles and computers so that the information can reach the organizations before
wanted by the management. I have gathered knowledge that business communications
under post-positive theory focus on business communications created to make the
employees obey the rules and work together smoothly.
Discussion on the Performance
My learnings reveals that the more efficient the method of communication, the better is
the relationships between employees and the managers. I have faced several issues,
one of the issues was working and collaborating within a diverse group (Simon, 2019). It
was extremely challenging, particularly when I have counter-productive individuals in my
group. I had experienced this on many circumstances, and it was like struggling in a
battle.
I have performed better all through the semester. When I had to deal with counter-
productive individuals in my group those who are extremely difficult to handle, it was

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essential for me to reorganize my team; otherwise I had to face several other issues. I
indulged in the interpersonal communications to manage my team. I used to think that I
am not good at communicating my ideas. But this unit taught me that I could perform
well with the help of better communication skills although I came to know that personal
limitations are one of the significant issues in interpersonal communications in the
business context.
Reflection on Learnings
My learnings reflects that I have gained knowledge that efficient business
communications are more than only sending and getting messages and also one of the
traits of leaders of business. With this semester, I came to know about the differences
between informal and formal communication processes. It is necessary that the
meetings of the office must take place in the formal working atmosphere (Penrose,
2015). Before this semester, I only have little idea about the differences between the
informal and formal communication processes. This semester helped me to provide
deep insights into the concepts of between informal and formal communication
processes.
I still need to work on my communication skills for more efficiency. It has become one of
my priorities, and I want to use those skills in real life scenarios as I found it useful for
real-life situations. It is important to use several communication channels to
communicate, and each of the channels must be optimized in accordance with the
needs of businesses (Veltsos, 2017). I will further work on my weaknesses and will
utilize several theories that will help in boosting my overall communication procedure.
Conclusion
The paper analyzed the theories and practice of business communications. It evaluated
the importance of those theories to the business communications. It also reflected on the
performance and learnings from the trimester. To conclude, business communications
are definitely an extremely difficult concept to hold and thoroughly explore through
theoretical methods. Management and incorporation of different HR activities are
possible due to an efficient method of communication in the organizations that help to
exchange and share various concepts.

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References
Andrews, D.C., 2017. A space for place in business communication
research. International Journal of Business Communication, 54(3), pp.325-336.
Brink, K.E., and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of
Management Learning & Education, 14(2), pp.205-221.
Goel, M.S., and Sunena, M., 2018. Role of Information and Communication Technology
in the survival of the small business. International Journal of Research, 5(4), pp.3038-
3042.
Lucas, K. and Rawlins, J.D., 2015. The competency pivot: Introducing a revised
approach to the business communication curriculum. Business and Professional
Communication Quarterly, 78(2), pp.167-193.
Penrose, J.M., 2015. Understanding and using the relationships between business and
professional communication and public relations. Business and Professional
Communication Quarterly, 78(4), pp.494-510.
Simon, B.S.R., 2019. High Impact Business Communication Skills for Young
Professionals. IJELLH (International Journal of English Language, Literature in
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Veltsos, J.R., 2017. Gamification in the business communication course. Business and
Professional Communication Quarterly, 80(2), pp.194-216.
Zerfass, A. and Viertmann, C., 2017. Creating business value through corporate
communication: a theory-based framework and its practical application. Journal of
Communication Management, 21(1), pp.68-81.