Reflection on ICL Café Case Study - Business Development, Semester 1

This assignment is a reflection on the ICL Café case study, analyzing the business from various perspectives. The student examines professional factors, such as customer service and team work, ethical considerations like employee information and equal treatment, social aspects including employee interaction and market expansion, and cultural factors, particularly the influence of Maori culture and the Treaty of Waitangi. The reflection covers insights from tasks 1, 2, and 3, highlighting communication issues, external forces, customer needs, time management, and ethical operations within the Maori region. The document also discusses the student's learning and performance, as well as the management of team members' learning, incorporating references from professional, ethical, social, and cultural factors to provide a comprehensive view of the business challenges and opportunities faced by ICL Café.

Running head: REFLECTION
REFLECTION
Name of the Student:
Name of the University:
Author Note:

1REFLECTION
From the tasks I have gained the scope of seeing things from different points of view.
This issue has shown me that a particular problem can have different perspectives that gives a
360 degree view of the complete issue. There can be several factors of professional, ethical,
social and cultural associated with a problem that when analysed, may improve the situation.
The problem that the employee and mangers of ICL Café is facing, can be judged from
professional perspectives. In depth learning of the case has enhanced my knowledge about
how much the communication issue affects the growth of the organizations. Professional
factors include knowledge for taste of customers. The professional factors has opened the
process of team work facilities and method clearly which ensures that through proper
understanding of the employee behaviour, the managers can utilise them in the profit making
mechanism. Ethical factors include the proper information given to the employees about the
operation of the company. The social factor refers to the proper mixing up of the employees
with one another in the workplace. I have found that the Maori culture is dominant in the
organization ICL Café. because many of the employees are from this background and a large
portion of the customer base is Maori based. Therefore here I have found the cultural factors
include respect for the culture, heritage and language of the Maori people which is clear in
the communication process of the employee like Andy, Babalpreet, Jasmine and Vic.
These tasks regarding the case of ICL Café has helped my team members to
understand different types of operation which any company in the world undergo for their
growth, in the case of ICL Café, it has been found that the organostions which operate in the
cross cultural background may face additional issues in the business. The main problem they
face is the difference in the values and cultures of the employees that change their view of
their profession. In the task 1, it has been cleared that the external forces of the company is
not so ill effective but the the main issues lie within the organisation. The employee teams

2REFLECTION
and those related to the customers care or direct communication with the customers are the
chief people to me manipulated.
From the task 1, 2 and 3, the team members and I have come across the knowledge of
understanding the needs of the customers for aligning the employee operation in a proper
way. Professional factors here include the process of having skills of time management that
relates in attaining the meeting at the perfect time. It is one of the key indicators that defines
the level of timeliness of the employees. The more attentive the employees are the more they
show professionalism. In the case of operating in the Maori region, the company has perfectly
aligned the profession with the cultural values of the indigenous people in the country. Along
with professionalism, the team has pointed out the ethical factors related to the operation of
ICL Café in Maori region. The ethical factor here relates to the gaining knowledge about the
feedback of the customers regarding meal and how they are reacting to the offers and services
of the company. Here the company provides all types of facilities equally to the indigenous as
well as non-indigenous people that ascribes its operation with the ethical code of conduct
influenced by the treaty of Waitangi.
The social factor the team has learnt from the Task 3 is promotion of mixing with new
people and reaching them more effectively so that the company can expand market other than
only serving the internal customers like college students. The interview with the members
reveals the fact that the organisation gives plenty of support to the employees to expand their
knowledge through improving the social skills of the employees so that they can initiate
growth through expansion and reaching more customer other than the internal ones. The team
has identified several aspects of the operation of ICL Café in the indigenous region of New
Zealand. In this regard the difference of communication and understanding have been
revealed. The cultural factors that we have found in the task 1, 2 and 3 relate to the ability of
the non-indigenous employees with the indigenous one. There have been issues but through

3REFLECTION
proper strategies by the organization, the company will be able to overcome this types of
issues.