Reflective Journal: Business Research, Social Media, and Learning

This reflective journal details a student's learning experience while completing a business research project, focusing on the advantages and disadvantages of social networking in business. The journal explores the effectiveness of the learning experience, the personal use of the learning process, and a description of the overall learning process, including the research methodology. It evaluates the student's learning, emphasizing the importance of various learning activities and their future application in a professional context. The student reflects on the skills gained in online research, data organization, and information presentation, highlighting the ability to develop effective social media strategies and research skills applicable to future roles. The journal emphasizes the application of the knowledge gained in the context of a marketing manager role and the development of effective strategies to overcome the challenges related to social media.

ASSESSMENT 3: INDIVIDUAL REFLECTIVE JOURNAL
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Table of Contents
Introduction................................................................................................................................3
1. Effectiveness and my use of the learning experience............................................................3
2. Personal use of the learning process......................................................................................3
3. Description of learning Process.............................................................................................4
4. Evaluation of my learning......................................................................................................5
5. Importance of different learning Activities............................................................................5
6. Future Application of the Study.............................................................................................6
Conclusion..................................................................................................................................6
Works Cited...............................................................................................................................7
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Introduction
The present article would reflect my learning and experience of the completing a research
proposal and literature review on the advantages and disadvantages of social networking in
business. The article has been written in the form of a reflective journal that my experience,
learning process and future application. This journal would encourage me to think and
analyse the elements of quality work.
1. Effectiveness and my use of the learning experience
Learning experience refers to the interaction or program through which learning takes place.
It helps in strengthening the goal of educational interaction (Edglossary.org 2013). In my
opinion, learning experience helps in updating the conceptions of ‘how, when and where
learning can take place. Learning experience helps in adding value to the learners and help in
promoting further learning that is effective for future.
For me, learning experience has provided value in terms of gaining insight about a specific
topic. For instance, while developing literature review on the usage of social media in
business, I came to know about different facts that are helpful for my future. This is helpful
for my future, particularly, when I get into a job or become an entrepreneur. This learning
experience would help to utilize social media for obtaining different advantages.
2. Personal use of the learning process
The learning process has become technological. Now a day, we can make use of different
social media to communicate with the teachers and obtain their guidance. With the use of the
internet, we can research our learning material and complete our projects. This help in
obtaining more information about the facts that are taught in class. This new way of the
learning process has helped students has helped in creating life-long learning experiences.
This learning process has helped to complete my assignment and projects in course program,
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and obtain the required knowledge. This learning program would also be helpful for my
future career, as I have gathered several real life information about the social media and its
usage in business. In general, life, I can use this experience to impose my undertaking skill
and ability.
In future, I would be able to utilize the knowledge of social media usage for developing
strategies for my organization. For instance, if I become a marketing planner or manager of
any company, I would be able to use the social media in right direction for the company to
attract the customers. Moreover, the barriers are also known and hence I can implement
effective plans to overcome those shortcomings. I can refer to the different organization that
has been successful in utilizing social media for their business.
3. Description of learning Process
The learning process began in the class. Our teacher discussed business research and its
importance. Consequently, we were given the task to complete. The task consisted of one
literature review and one business proposal. We selected our topic and presented it to our
teachers. Our teacher provided us with guidelines and offered different lecture notes.
After obtaining this learning experience about the business research, I carried out a thorough
research on the social media. I analysed the usage of social media in business along with its
benefits and challenges. I wanted some videos related to the usage of social media. After that,
I researched current journals and books. Some books of research methodologies were
assigned to us by our teacher, which I studied to frame up the methodology for the proposal.
After careful analysis, I selected the sample size for the qualitative and quantitative research.
When I encountered issues while searching the right journal I consulted with my teacher who
guided me in the right direction. This was my entire learning process while carrying out the
entire work.
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4. Evaluation of my learning
Business research is the procedure of gather information for any function or operation of any
industry (Collis & Hussey 2013). The business research task, which was assigned needed
secondary data collection about the usefulness as well as challenges of social media in
business. This business research has been very helpful for me in the research learning
process. The first benefit that I obtained was to develop skills in researching online. I
explored journals, books and websites to gather information about the given topic. After this,
I came to know about proper organization of data, which was essential for the proper
presentation of literature. The structure of the proposal was provided and was similar for all.
However, I need to present my literature review properly. Hence, I gained knowledge about
information presentation. When I came to about different form research methodology and I
selected my research methodology judicially after gaining knowledge about the same.
5. Importance of different learning Activities
The aforementioned section provides a detailed analysis of the learning activities carried out
by me to complete my business research. The new insights which I developed as a result of
this project understood about the business research methods. I came to know about different
ways in which a researcher can be carried. I came to know about the ways of selecting the
right methodology for the research. Moreover, I also learned about the varied usage of social
media and what challenges can business face while integrating it. This proposal would help to
carry out the entire research in future. The literature review helped to conclude that business
can benefit from social media; however, it is essential to develop an effective strategy to
overcome the challenges.
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6. Future Application of the Study
As mentioned before, I can apply my learning process even in my future. While working as a
marketing manager in any organization, I can develop effective social media strategies that
would overcome the challenges. Moreover, the researcher skill that I have developed would
help to analyse any issues or information related to any project or work. Organization and
proper presentation of data would help me to create and present a report in my job, which
would become strength.
Conclusion
This reflective journal helped to evaluate the learning process that I underwent while
competing for a business research project. Development of literature review helped me to
carry out proper research and understand the ways to organize and present information. The
second assignment helped me to understand the basics of developing proposal followed by
the ways of selecting proper research methodology for the research.
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Works Cited
Collis, J & Hussey, R, 2013, Business research: A practical guide for undergraduate and
postgraduate students., Palgrave macmillan, London.
Edglossary.org 2013, LEARNING EXPERIENCE, viewed 17 August 2017,
<http://edglossary.org/learning-experience/>.
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