EGU5034: Business Research Reflective Report on Learning Experience

This reflective report analyzes a student's learning experience in a business research course, focusing on the effectiveness of the learning process and its future applications. The report details the course structure, covering topics such as research design, literature review, ethical considerations, qualitative and quantitative data analysis, and mixed methods research. The student reflects on how the course enhanced their understanding of research methodologies, particularly in the context of the Australian food industry. The report evaluates the value of the learning experience, highlighting the development of skills in conducting research, analyzing data, and understanding the complexities of the business environment. The student describes their learning process, including the resources used and insights gained, and explains how the acquired knowledge will be beneficial for their future career. The report concludes with an assessment of the research methodology and its role in collecting feasible data, emphasizing the importance of ethical considerations and time management in research.

Running head: BUSINESS RESEARCH
The retail food industry in Australia

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Table of Contents
Effectiveness of the learning experience.........................................................................................4
Ways in which learning experience may serve in future.................................................................6
What did I read, see and hear...........................................................................................................7
What is the Reason to do this business research..............................................................................7
How does learning experience serve me in a future career.............................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

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Effectiveness of the learning experience
This reflective report is imperative in the increasing the knowledge with respect to the study
learning’s. The following table has shown weekly course learning’s:
Week Topic Covered Reflection
1 Nature, process, and strategy of
business research
In this week, i increased my understanding
about the business procedure, and strategy of
business research. It is effective for the
accomplishment of the research aim and
objectives (Cavallo, 2017).
2 Research design and planning the
research process
In this, I observed that research design and
research plan that is imperative for
systematically conducting the research and
meet reliable result. I also gained my
understanding about the research process that
leads to collect the information about the role
of food industry in Australia (Das Nair, 2018).
3 Literature Review and Writing
Business Research
In this, it is examined that the literature review
is opinion and views of different authors
towards the research matter. I also gained my
understanding about the research writing that
would be imperative for write appropriate for
the research study (Underhill and Rimmer,
2017).
4 Ethics and Legal Consideration in In this, I also gained my understanding about

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Business Research
the ethical consideration that leads me to make
appropriate behaviour with others.
5 The Nature of qualitative
research, sampling and
participant observation
I also understood that the qualitative research
design is imperative to obtain conceptual
information along with I also understood that
how sampling is effective in the research. IN
this, I understood that that observation method
could lead to collect the opinion and views of
the participants towards the research issue
(Shankar, et al., 2016).
6 Interviewing, Focus Groups and
Language in qualitative research
I have developed my knowledge my
knowledge about the focus group, interview,
and language in qualitative investigation
throughout this week.
7 Qualitative Data Analysis In this week, I have increased my
understanding about the qualitative data
analysis (Price, Bailey, and Pyman, 2014).
8 The Nature and Sampling in
Quantitative Research
During this week, I have improved my learning
about the sampling in quantitative investigation
(Penrose, 2017).
9 Structured Interviewing and
Questionnaire Design
In this week, I have developed my
comprehension regarding the structured
interviewing and questionnaire design.
10 Structured Observation and Throughout this week, I have developed my

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Content
Analysis
knowledge about the structured observation
with content assessment (MacMahon, Smith,
and Lawrence, 2015).
11 Secondary Analysis and
Quantitative Data Analysis
In this week, I have increased my
understanding of the secondary analysis and
quantitative data assessment.
12 Mixed methods research:
combining quantitative and
qualitative research
In this week, I have created my understanding
of the mixed research methodology. In this
way, I have learned that mixed research
methodology contains the characteristics of
qualitative and quantitative research (das Nair,
2018).
As per the above table and chart, it is evaluated that I improved my knowledge about the many
techniques and tools that are practiced for making a reliable decision in the context of the current
matter. I also understood that how the food industry plays an imperative role in Australia. It
could also lead to improving the existing economic situation of the firm in a limited time frame.
Ways in which learning experience may serve in future
This investigation was very important for developing my career. This business research program
has developed my understanding regarding quantitative and qualitative approaches that help me
to conduct the research in a systematic manner. Further, I have boosted my knowledge that
qualitative research approach is used to capture the theoretical data associated with food retailers
in Australia. Along with this, I developed my understanding about quantitative research approach
where I have learned to gather the numerical data regarding research concern. Thus, I would

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utilize my learning experience in the future in terms of conducting further research (das Nair,
2018).
What did I read, see and hear
I read many sources to make a reliable decision in the context of the current situation named
articles, books, newspaper, academic journals, and authentic websites. It could also support to
improve the economic situation of the firm. I also use YouTube and increase my understanding
of the role of the food industry in Australia. Moreover, I also use Google scholar to gain depth
understanding in the context of related research matter.
What is the Reason to do this business research
This business research has built up my understanding with respect to the various processes of
research study due to this, this research was profitable for me to develop my proficiency in
research. Furthermore, I also learned about research design and methodology from this business
research. In order to this, I have analyzed that the research methodology section demonstrates
various techniques which could be utilized for accumulating the appropriate data and supports
for obtaining the aim and objectives of the current research. Therefore, I have gained practical
experience in using the research design and methodology while performing the research study
(Vaughan, et al., 2017).
How does learning experience serve me in a future career
Business research culture enables me to improve my understanding about the research matter in
the upcoming period. I also gained my knowledge about the validity and reliability about the role
of the current research dilemma. This learning experience was supportive for improving the
validity as well as reliability of the upcoming research outcome in least time and cost. In last, I
also gained my understanding in the context of timeframe that facilitates me to determine time

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frame for accomplishing the each activity of research. It could also support to improve my time
skills and make reliable decision. Moreover, I gained my understanding about the research
limitation that leads the research scholar to make reliable decision in the context of current
matter (Knox, 2015).
Conclusion
With respect to the above discussion, it can be concluded that research methodology plays an
imperative role in the collection of feasible data with respect to the current matter. I gained my
knowledge about the qualitative and quantitative data analysis method that assists to collect the
factual and theoretical data with respect the current matter. Moreover, it is also analysed that
ethical consideration could lead to make suitable behaviour during the research and make
reliable decision.

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References
Cavallo, A. (2017). Are online and offline prices similar? evidence from large multi-channel
retailers. American Economic Review, 107(1), 283-303.
Das Nair, R. (2018). The internationalisation of supermarkets and the nature of competitive
rivalry in retailing in southern Africa. Development Southern Africa, 35(3), 315-333.
das Nair, R. (2018). The internationalisation of supermarkets and the nature of competitive
rivalry in retailing in southern Africa. Development Southern Africa, 35(3), 315-333.
Knox, M. (2015). Supermarket monsters: The price of Coles and Woolworths' dominance (Vol.
6). Black Inc.
MacMahon, A., Smith, K., & Lawrence, G. (2015). Connecting resilience, food security and
climate change: lessons from flooding in Queensland, Australia. Journal of Environmental
Studies and Sciences, 5(3), 378-391.
Penrose, E. T. (2017). Foreign Investment and the Growth of the Firm 1. In International
Business (pp. 33-48).
Price, R., Bailey, J., & Pyman, A. (2014). Varieties of collaboration: the case of an Australian
retail union. The International Journal of Human Resource Management, 25(6), 748-761.
Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., & Morrissey, S. (2016).
Mobile shopper marketing: Key issues, current insights, and future research avenues. Journal of
Interactive Marketing, 34, 37-48.
Underhill, E., & Rimmer, M. (2017). Private governance, state regulation and employment
standards: how political factors shape their nexus in Australian horticulture. Relations
Industrielles/Industrial Relations, 72(1), 33-55.

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Vaughan, C. A., Cohen, D. A., Ghosh-Dastidar, M., Hunter, G. P., & Dubowitz, T. (2017).
Where do food desert residents buy most of their junk food? Supermarkets. Public health
nutrition, 20(14), 2608-2616.