This report presents a comprehensive analysis of a student's professional development journey, encompassing a reflective journal, career plan, and skill audit within the realm of digital marketing. The reflective journal utilizes the Gibbs reflective cycle to examine experiences, feelings, evaluation, analysis, and conclusion, providing a detailed account of the student's growth. The report outlines a career plan focused on digital marketing, specifically online content writing, and includes a skill audit to assess competencies and knowledge. Additionally, it explores a job description for a marketing manager, outlining key responsibilities and required skills. The report further examines the application of organizational theory principles against organizational practices, offering a holistic view of the student's professional development and future career aspirations within the dynamic field of digital marketing. The student's strengths in communication and creativity are highlighted, along with the challenges and opportunities encountered during their journey.
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