Global Business Management: Reflective Essay on Social Media Impact

This reflective essay explores the impact of social media on business performance, drawing on research conducted on Sainsbury's and personal experiences. The essay details the research process, including the formulation of research aims and objectives, the methodology employed, and the findings related to the positive and negative effects of social media on brand awareness, customer relations, and sales. It highlights the importance of qualitative methods and the challenges associated with managing social media presence. The conclusion emphasizes the significance of reflective writing in understanding the complexities of social media's influence on business outcomes, offering insights for businesses seeking to leverage this technology effectively. The essay also references several academic sources to support its arguments.

Reflective Essay

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Social media is considered as the effective platform which provides support to businesses
organisations in enhancing their brand awareness among customers. Social media is the
advanced technological form of tool which helps business organisations in developing their
positive relationship with the customers as well as other associated people that ultimately helps
them out in improvising their business performance in adequate manner (Wilhelm, 2016).
Reflective writing is determined as the effective practice through which individual goes through
their own experience related to the particular situation or event. With present context, this section
of the project is performed in the form of reflective writing format.
Main Body
I have conducted research on the topic “Impact of using social media in business
performance”. This topic was finalised by analysing overall present situation of the external
market which helps businesses in developing their understanding over the latest technology that
is being used by companies at external marketplace. This investigation was conducted for
Sainsbury’s a well known retail company of UK (Mannay, 2015). For conducting this
investigation in adequate manner I have personally developed the team of some researchers and
an intern who has further provided me support in conducting the investigation in adequate
manner that will further support in drawing valid outcome on the proposed topic. Here, I have
initially formulated team who have collaboratively work together to develop effective aim on
research topic.
Later, I have developed suitable research aim from the mentioned topic. The developed
research aim for the research topic is “To determine the impact of using social media in business
performance”. After development of effective research aim, research objectives were developed
by the investigation team. The main reason of developing research objective is bifurcate overall
research aim into small sections so that the overall research team can effective gather
information on the topic in small-small sections can further conclude it effectively. The main
reason behind conducting this investigation is to develop understanding on retail industry
especially Sainsbury’s that how they can effectively make use of latest technology and perform
their business activities and attain success in the adequate manner (Pohl, Krütli and Stauffacher,
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2017). Furthermore, I have provided detailed description on the several methods that I had
adopted for conducting research in adequate manner.
The present investigation was investigation was effectively conducted on social media and
its significant impact on the business performance of the retail company especially Sainsbury’s
UK based well known company. The motive of conducting this investigation is determine
proposed concept social media and how it provides support to business organisations in attaining
success in rapid manner (Baldwin, 2016). By conducting this investigation i have identified that
social media is an effective platform that provides opportunities to the businesses to develop
their effective relations with the customers and develop their demand among the same customers.
Along with this, I also got know that social media simply provides opportunities to the company
by which they can attract maximum number of customers towards them that leads to
enhancement of sales performance as well profitability of the company. Apart from this I have
also realised that social media is also used by business organisation as the promotional tool that
popularise products and services offered by them company in adequate manner.
The overall results result obtained from me and my team members depicts that social
media has both the positive as well as negative influence over the businesses. This simply means
that if any company acquires social media as the promotional tool then at one end it brings range
of benefits for the company at the same time on another side it puts negative impact over the
same company (Garcia and et. al., 2015). From my personal experience as well as information
drawn from the literature review section, the positive side of the using social media for business
organisations is enhancement of brand awareness at marketplace, attracting larger number of
customers, increasing sales performance as well as overall performance of the company.
Whereas, if it is talked about negative experience related to the same, it can be said that the study
has revealed that it requires lots of money to develop effective base on the social media. Also, it
requires trained staff that can handle social account and remain active on it 24*7 so that adequate
response could be provided to the customers on timely manner. Later I have also identified that
adoption of social media as the promotional tool could also create lots of issues for the company
as there are probable chances that customers or others can put negative comment on company’s
profile which will directly place negative impact over the image of the company. Even though,
the company is making use of advance technology but still it is not having any option to delete
the negative comment from the profile page.
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From my personal experience, it has been analysed that overall research outcome by me
and my team was highly effective as well as worthy. This is so because; we have effectively
made use of each and every best possible way which helps have contributed allot in drawing
valid outcome on the proposed research topic (Wilson, 2017). Along with this, the overall
learning and facts from the investigation depicts that usage of qualitative method for conducting
this investigation was highly as provides them support in finding out research outcome with the
perception of different authors and writers. Apart from this, it can be further said that qualitative
method is also supportive and going through each and every perspective related to the project
which ultimately contributed in attainment valid outcome towards the research topic.
On the basis of overall information, it has been later analysed that expected results
associated with the same would positive as the each and every team member who have worked
for the investigation has supported a lot in performing their work in adequate manner which have
later contributed in drawing valid outcome towards the same. In addition to this, it can be said
that the entire individual that is team members have performed the work related to the project in
adequate manner (Bozalek and Zembylas, 2017). Here, I had asked respected team to gather
information from the respondents with the usage of questionnaire. Thereby, every team member
involved in this work has effectively asked respondents to provide valid information. Also, the
team members have also initially explained the purpose of conducting investigation to the
respondents. This has developed interest of respondent towards the research and also influenced
them to provide their effective support in gathering overall information in adequate manner.
According to my own point of view, it can be said that overall efforts placed by me have
significantly role in the attainment of the research reliability and authenticity (Gibbs and et. al.,
2017). In addition to this, it has further provided contribution in the attainment of project
outcome in adequate manner. Also, it has been determined that the overall efforts placed by me
as well as my team members who were involved in the investigation was highly good. All team
members have personally taken lots of initiatives to complete the project and obtain maximum
information from the best possible respondents. I have also analysed that efforts placed by us that
is whole research has provided significant contribution towards the research topic. Also, all the
efforts placed by my research team has surely developed knowledge of the society, retail sector
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as well as other businesses who are planning to adopt social media for enhancing their brand
awareness at marketplace. Efforts placed by team have also supported business organisations in
knowing the consequences related to the social media which could affect their business in
negative manner (Wisker, 2018). This information could be effectively used by business in
adequate manner and they could also decide that how they could effectively make use this type
of technological advanced technological tool. Also, it will support businesses in grabbing success
in the near future in quicker manner.
CONCLUSION
From the above mentioned report, it can be said that reflective writing is acknowledged as
the effective practice that helps individual in determining their own strength as well as weak
areas. It also supporting individual in finding out appropriate way through which they can easily
improvise their weak skills. Also, it has been analysed that research methodological section plays
essential role in the every research project as it provides guidance to over research about the
whole project and also helps them out in attaining proposed research outcome in adequate
manner.
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REFERENCES
Books and Journals
Wilhelm, J.D., 2016. " You gotta be the book": teaching engaged and reflective reading with
adolescents. Teachers College Press.
Mannay, D., 2015. Visual, narrative and creative research methods: Application, reflection and
ethics. Routledge.
Pohl, C., Krütli, P. and Stauffacher, M., 2017. Ten reflective steps for rendering research
societally relevant. GAIA-Ecological Perspectives for Science and Society, 26(1), pp.43-
51.
Baldwin, M., 2016. Social work, critical reflection and the learning organization. Routledge.
Farrell, T.S., 2015. Reflective language teaching: From research to practice. Bloomsbury
Publishing.
Garcia, A., Mirra, N., Morrell, E., Martinez, A. and Scorza, D.A., 2015. The council of youth
research: Critical literacy and civic agency in the digital age. Reading & Writing
Quarterly, 31(2), pp.151-167.
Wilson, E. ed., 2017. School-based research: A guide for education students. Sage.
Bozalek, V. and Zembylas, M., 2017. Diffraction or reflection? Sketching the contours of two
methodologies in educational research. International Journal of Qualitative Studies in
Education, 30(2), pp.111-127.
Gibbs, P., Cartney, P., Wilkinson, K., Parkinson, J., Cunningham, S., James-Reynolds, C.,
Zoubir, T., Brown, V., Barter, P., Sumner, P. and MacDonald, A., 2017. Literature
review on the use of action research in higher education. Educational Action
Research, 25(1), pp.3-22.
Wisker, G., 2018. The undergraduate research handbook. Macmillan International Higher
Education.
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