Mind Splendour Event: Reflective Report on Event Management Skills

This reflective report provides an in-depth analysis of the Mind Splendour event, a fundraising and advocacy initiative for the mental health charity Mind. The report evaluates the event's success in achieving its objectives, including fundraising targets, audience education, and stakeholder satisfaction. It explores the event's planning, organization, and execution, examining aspects such as stakeholder engagement, risk management, and sustainability. Furthermore, the report delves into the skills developed by team members, utilizing Kolb's reflective cycle to assess individual and team performance. It highlights the practical application of event management competencies, leadership skills, and the importance of stakeholder engagement in ensuring event success. The report also assesses the event's marketing strategies, design elements, and service quality using the SERVEQUAL model, offering recommendations for future improvements and sustainable growth.

Reflective report

Executive Summary: The report has analysed various work goal scenarios on mental health
charity mind, where main goal of event is to raise funds for charity and remove health stigma.
Education and engagement of audiences are focused on, where report has concluded varied range
of attendees to attend event. Report has discussed successful hosting of event, where analysis
based on stakeholder engagement is focused on, keenly bringing on varied range of efficacy
benchmarks. Further group member’s engagement and individual skill progression has been
focused on for practical diversification, productive enhancement and quest rise on untapped
arenas. Reflective writing also enables in depth focus on varied project working skill growth,
practical implementation of competencies demanded among event management for catering to
large audience’s demands.

Table of Content
INTRODUCTION...........................................................................................................................4
Event evaluation..........................................................................................................................4
Reflective report..........................................................................................................................7
Conclusion and Recommendations................................................................................................10
REFRENCES.................................................................................................................................13
APPENDIX....................................................................................................................................15

INTRODUCTION
Reflective report will be analysing various aspects within skills developed among
individuals, by working with various teams for learning new skills progressed towards new
directions. Mind splendour is fundraising and advocacy event for mental health charity mind,
having main goal of event to raise funds for charity, removing mental health stigma and educate
attendees. Event aim is to achieve sweet spot which will create experience that will engage
entertainment, educational, aesthetic and escapist aspects. There is aim to reach at least 50 worth
of sales as part of donations, which will also enable audience to learn at least 3 facts related
with mind charity and mental health aspects (Poacher, Tammie and Carney,, 2021). Event further
proceeds to host at least 75% of attendee’s satisfaction, considering event will be delivered
almost at end of term two, where target market is primarily composed by students. It will be
beneficial event in first instance as high scale knowledge related to mental health wellness will
be provided, which will offer space to socialize. Mind socialize key messages can be analysed to
remove stigma that often revolves around people with mental issues, for enhancing
encouragement for mental health charities.
Report will be conducting focus towards evaluation of encouragement among people to
spread voice on topic, with further aim for bringing on wide range of motivation. Further
research study will be also analysing reflective report analysis on team skills developed, along
with individual experience developed within learnings. Event evaluation and enrichment of new
ideas done by taking active participation in project will enable in depth analysis, for keeping up
efficacy benchmarks widely towards innovation. Stakeholder engagement within teams and
timely conducting of all event programmes plays crucial role for strengthening successful
hosting of event. Aim is to ensure attendees walk away with integral knowledge of Mind and
useful information, for ensuring effective participation, stakeholder motivation profoundly to
develop functional scale growth (The Future of Event Planning: The 2020 Vision, 2018).
Event evaluation
Mind Splendour event will bring before wide opportunity to students and people from all
walks of life to get experience and education learnings from various knowledge about mental
health and wellness. Event has presented primary as well as secondary information to all guests
about various aspects, experimental strategy has been strongly used in all findings and

presentation which can be further analysed based on models and tools. Event performance
against set objectives have been identified to be reached on with high scale accuracy operational
goals. Aim to achieve 75% of attendees satisfaction has been also fundamentally achieved
where all facilities and attendees satisfactory level were adhered on, to yield on wide scale focus
towards untapped project completion horizons. Stakeholders engagement has been actively
growing in recent horizons within event attendees were widely motivated to gain knowledge on
mental health aspects. Stakeholder’s engagement has been also critically analysed to be growing
effectively under charity, event suppliers and event audiences which have been effectively
motivated to be engaged in Mind Splendour. Event has also presented effective diversification of
varied aspects for successful hosting, engaging audience towards best benchmarks and also
potentially bringing on functional growth. Management function of information gathering and
feedbacks has been proved to be goal oriented, where attainment of all goals to reach towards
wider sections among people have been effective. Evaluation also specifically heads on focus
towards planning, attainment of decision making parameters signifies that event had successfully
conducted in depth focus.
Event analysis Organization: At this factor it can be evaluated attainment of goals in area has been
competently achieved as team members who were working were skilled, well trained
which enabled to build success benchmarks. Event teams and volunteers have
professional expertise for in depth functional growth towards yielding new scale
potentialities. Planning: The event was well executed as per planned scenarios within budget,
successful completion of project and timely handling of all programmes which were
effectively attained. At this stage unintended and undesired aspects enabled us to analyse
programme faced challenging in online event completion where competition recent
periods is also high. Risk factor: Event has been working with contingency plans related with malfunction of
report, weaker internet connections which may hinder functional abilities. There are
volunteers appointed to replace people who won't show up, use pre-planned breaks to
keep expertise retained is also focused on (Tang, Yang. and Wang, 2021).

 Sustainability: The event lacks sustainability factor as data present and conducting of
event evolves mere descriptive knowledge, with less focus towards functional
sustainability goals. Event has lacked goals in area of sustainability, where unintended
and desired consequences bring on potentiality to impact future sustainability parameters.
Sustainability also comes is as further opportunity for event, to yield on focus towards
potentialities efficacy goals which will also further motivate stakeholders diversified
engagement. Design: The design of event is done with high accuracy benchmarks, to enhance
successful hosting where attendees were presented with vivid knowledge. Mental health
knowledge has been presented by stakeholders effectively. Project resource planning has
been also done effectively to keep wide focus towards productive varied efficacy goals,
which ensured successful completion of event. Marketing: The event has marketed all resources effectively where research in terms of
mental health events have been facilitated variably, to develop clear understanding of
further project operational goals. Digital marketing has also varied scope for technical
productive promotion, where event details can be further marketed to reach competent
scale goals. Event feasibility also shows wider efficacy benchmarks for attaining towards
new potentialities, for leveraging scaled up goals among competent quest operational
horizons (Top 7 Event Marketing Strategies & Ideas, 2020).
Servequal dimensions
Service quality by SERVEQUAL model consists of five dimensions, for implementing quality
check benchmarks among customers and perceptions of services effectively. Mind Splendour
evaluation by using this analytical tool , will enable to identify accurate functional dimensions
where stakeholders have been also productively found to be crucial aspect. Tangibles: Design, appearance and visitor experience within all services including
services, food and comfort merchandize has been strongly adhered to best benchmarks.
This brings on focus towards arenas where event hosting has been done effectively,
presenting stakeholders various high creative experience, to innovative fundamentally. Reliability: Information provided in event holds high scale reliability benchmarks, where
information provided in event has been widely satisfactory and beneficial for attendees.

There was clarity of information and data presented has been accurate to keep
authenticity of information on mental health wellness. Responsiveness: Staff and volunteers were prompt to address issues arising wide scale of
responsiveness among varied scenarios, where accountability has been adhered
effectively. Event stakeholders have also successfully hosted functional strength in event
timely completion, where event feasibility has been also strongly growing towards
untapped horizons. Assurance: The assurance factor was also strongly inbuilt, which enabled event to be
successfully hosted as per wide scale expertise requirements for keeping content
published to be accurate. Event was considered in safe environment where attendees
were presented with hygienic environment, on which the best resource planning has been
also active towards keeping wide effective synergy (Top 7 Event Marketing Strategies &
Ideas, 2020).
 Empathy: Charity clients and audiences were looked after to assure complete
participation, keenly bring on overall engagement among audiences and also functionally
participate actively. Empathy has bee also taken care of by keeping attendees information
confidential, which also further enabled to build accurate resource structure in diverse
shape.
The above analysed factors have concluded capacity of team culture, skills within project team
members and group maintenance structure have been effectively diversified for event. There
were regular meetings conducted to strengthen marketing objectives, audience experiences and
suppliers functional engagement for transparent supply of information. Internal functions and
design activity were conducted in proper format keeping risk and safety concerns focused on,
where hygienic factor has been also adhered to. However, sustainability and financial
performance brings among marketing growth has varied scope for overall fundamental growth,
where further investments and resource planning can be done (Su and et.al, 2021).
Reflective report
The reflective analysis will present on varied focus towards functional skills and
experiences learned by teams and varied individuals as roles are significantly wide. Mind
Splendour, being one of the most essential successfully hosted event involves best training of
diverse skills to be developed among performance domains. By reflective skills analysis my

performance development and new arenas of leveraging technical growth towards untapped scale
paradigms, is also grown among performances.
Team performance:
Kolb reflective cycle will enable us to analyse in depth focus on various experiences
towards skills and experiences developed during various phases. Mind Splendour, successful
hosting has expanded skills horizons within various new parameters for successful hosting of
varied new expertise. Team diversification and varied involvement plays crucial role in
strengthening vision oriented efficacy, for successful hosting of this event within varied horizons
(Mia and Griffiths, 2021).
Concrete experience: This phase enabled team to brainstorm new ideas fundamentally on
diverse horizons, reach professional expertise by involvement with high scale competencies
towards vision oriented domains. Event on mental health has been also beneficial for
strengthening diverse range of knowledge, towards expanding knowledge about various subjects
and for creative diversity.
Reflective observation: At this stage reflective observation of various scenarios and functional
determinants, brought various innovative ideologies to be shaped actively. There was practical
diversification of various new ideas, practical integration towards creative goal formulation for
expanding into untapped event management skills. There was also fundamental scale growth of
varied new set in new ideas competently, on which team members amalgamated actively with
each other. Reflective observation also sinks in varied range of new keen diverse goals, where
practical understanding of new skills and expertise plays essential role for professional growth.
(Kolb’s Experiential Learning Theory & Learning Styles, 2020).
Abstract conceptualization: The concepts discussed in teams have been informatively crucial for
innovative business ideas development, which functionally also motivated synergy of new ideas
among projects. The abstract conceptualization has been also professionally enabling varied
range of ideas to get shaped in practical successful event completion, keenly bringing on shape
within diverse performance aspects. The skills development within project completion has been
informatively growing towards positive learning experiences, where performance among team
members also competently grew with high confidence (Mao and et.al, 2021).
Active experimentation: There were learning developed based on management and leadership
skills, where diverse new skills essential for event management were analytically strong.

Amalgamation of various ideas and conceptual expertise also enhanced functional growth
towards quest operating knowledge, diverse motivation scenarios and efficacy parameters.
Active experimentation also requires individuals and leaders to be best decision makers in
effective time parameter, where project success variably depends on it.
Leadership and skills of event management requires people to have diversified
knowledge about various subjects, adherence towards varied horizons and also expanded
functional determinant. Event management fundamentally also requires individuals to hold
professional and commercial acumen of various new scale scenarios taking pace towards
dynamic horizons. Stakeholder’s engagement needs also functional pace to keep up with best
benchmarks of safety standards, services delivery hold competent new determinants on varied
goals functionally (Farah Ian, Avarzamani and Rajabi, 2021).
Skills development:
My role within event hosting of Mind Splendour has been strong to work within finance
budgeting department and HR manager, where practical understanding of various subjects
enhanced my understanding towards new horizons effectively. Stressful situations were handled
with confidence where my skills enhancement has been effectively diversified, by exploring
towards new directive determinants. I have analysed my communication skill was strong as I was
able to interact actively among team members, with confidence towards new projects which will
enable me in professional growth towards my academics (The Top 4 EVENT TECHNOLOGY
TRENDS OF 2020, 2020).
My biggest weakness was I faced challenges within my analytical skills, data
management and researching skills which had also made me realize how future performance
goals can be achieved. Also I have analysed that my team working skills have been also
potentially growing in recent horizons, where practical diversification of varied knowledge
helped me actively. My innovation and creative thinking skills have been also strong for critical
analysis and development, towards benchmarking performance goals effectively. I also analysed
effective rise in my varied potentialities towards new horizons and functional growth towards
knowledge on mental health. My decision making skill is also weak at present where I faced
difficulty to take accurate decisions based on competent scale growth, on which I aim further
emphasis. My experience of working under professional supervision has been also positively

active to motivate me further in taking complicated projects and successful hosting for further
events.
My suggestions to use visual aspects in successful reach of event made reach among wide
sections of people, which enabled people to engage in mental health wellness. There were
various situations within successful hosting of event, where I contributed through creativity of
various ideas. Event concept planning also was learned while performing and taking active part
in Mind Splendour, which enabled me to gain varied practical knowledge of taking best
resources for diversified use. For example, my suggestion to use innovative data and visuals
attractively helped productive display of varied new scale informations among stakeholders. This
enhanced my confidence scale effectively towards vision oriented aspects, also strengthened idea
to engage more actively in varied projects for technical innovation which will enable me
professionally (Jib and et.al, 2021).
I faced challenging situation within project to synchronize effectively my collected data
in various aspects due to less effective time management skills, where supervision further helped
me to work on this. Example: Challenge of timely completion within work allotted, among team
members has been also challenging where I faced lack of critical thinking for productive
diversification. Event production needs individual to be multi-tasking in all skills with smart
leadership, accurate understanding towards new subjects and for reaching to completion of all
targets at specific time periods. Event management skills requires individual to yield towards
dynamic personality standards, functional varied efficacy benchmarking goals and also further
synchronize new targets actively. My potentiality to experiment actively in successful hosting of
event helped me to gain new ideologies at shape, keenly grow towards wider confident
performance operational goals.
Conclusion and Recommendations
The event Mind Splendour has carried out good research with accurate detailed
knowledge on mental health, for creating meaningful event completion and understanding
challenges faced by various people. Findings have been done in meaningful way, for quick
adaptation of varied knowledge horizons in fundamental format for competent scale
advancement. There is also imperative easy understanding developed among event, with
innovative visuals to develop in depth focus towards technical determinants needed for
successful hosting of event. There is also good understanding of finances involved, to maximize

revenues and donations by attendees as charity for mental health awareness variably. Event has
however lacked efficiency for using sustainability and marketing strategies more innovatively, to
reach on wider sections of people on wider horizons. There is scope to use new tools and theories
for event development, which will engage audiences actively for yielding varied efficacy
towards further longevity (Monika, J., 2021)
Recommendations for future event:
Further development of event objectives can be done by bringing on event design more
meaningful growth to attendee journey, where specific needs for mental health patients can be
idealized actively. Marketing plan and messaging has scope to be more innovated, by adhering to
components of online offerings variably. Experimental strategy needs to be further developed,
perhaps focusing more on changes as per attendees' knowledge in terms of varied fundamental
requirements. This will enable thinking, acting in relation to charity and own mental health based
on varied experiences functionally which will give feasibility of information and transparency to
rise. Schmitt's (1999) 5 strategic experiential modules (SEMs) will be used further develop
thinking about synchronizing experiences based on varied fundamental ideologies. It relates to
sensory design (SENSE), affective experience (FEEL), creative cognitive experience (THINK),
physical experiences/behaviours (ACT), and social identity experiences (RELATE) - the last
being particularly important in relation to mental health.
Assistance in fundraiser to support cause of mental health should be expanded on varied
scenarios, by bringing marketing through social media. Further social sustainability concept
needs more focus and practical implementation towards active benchmarking goals, for news
strengthened working parameters. Group event activities have been used for successful
collaboration of varied ideas and thinking ideologies, to bring on enhanced change and motivated
hemisphere for mental health patients. They have scope further to invest in training of project
individuals by bringing on varied new scale competent innovation, management scale operatives
to be practically implemented.
Recommendations to improve contribution among teams: Individual performance in various
teams can be improved by enhancing varied scale competent ideas' creativity, form strategic goal
targets. This has varied scope to evolve on varied work domains by functional strength in varied
ideas, diversity among working scenarios and also building innovation towards untapped

performance growth goals. There should be productive usage of varied practical scenarios, visual
active engagement expanded on new parameters for scaled up targets and to be optimistic
towards findings. Mental health events can be further created by using varied social media
platforms for promotion and productive diverse marketing, on which there is large scope and
scaled up diverse opportunities. Further in depth usage of practical data findings plays essential
role, by using new research techniques which will give functional push to varied project
successful implementation (Elicit and Torsos, 2021).
Individuals have scope to be outspoken on various aspects while working in teams,
where event management demands individuals to pace up varied strength of large scale
paradigms. There is also productive synergy demanded among working operations, where
individuals need to possess smart analytical skill knowledge and worked on productive diversity.
Mental health also requires sustainability to be adopted for enlarged project promotion, and
fundamental scaled up performance rise for technical expansion among wider audiences.

REFRENCES
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Farah Ian, M., Avarzamani, F. and Rajabi, Y., 2021. Reflective thinking in an EFL Writing
course: To what level do portfolios improve reflection in writing?. Thinking Skills
and Creativity. 39. p.100759.
Ji, B., Wang, and et.al, 2021. A Survey of Computational Intelligence for 6G: Key
Technologies, Applications and Trends. IEEE Transactions on Industrial
Informatics.
Manyika, J., 2021. The Future of Think Tanks: Trends and Transformations. In The Future of
Think Tanks and Policy Advice in the United States (pp. 139-143). Palgrave
Macmillan, Cham.
Mao, Q., and et.al, 2021. Event prediction based on evolutionary event ontology
knowledge. Future Generation Computer Systems, 115, pp.76-89.
Mia, M. A. and Griffiths, M.D., 2021. Can South Asian Countries Cope with the Mental Health
Crisis Associated with COVID-19?. International Journal of Mental Health and
Addiction, pp.1-10.
Poucher, Z. A., Tamminen, K. A., and Cairney, J., 2021. A commentary on mental health
research in elite sport. Journal of Applied Sport Psychology. 33(1). pp.60-82.
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effective crisis communication practices. Globalization and Health. 17(1). pp.1-8.
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Trends, and Obstacles. International Journal of Disaster Risk Reduction, p.102095.
Trompeter, N and et.al, 2021. Mental Health Literacy and Stigma Among Salvadorian Youth:
Anxiety, Depression and Obsessive-Compulsive Related Disorders. Child Psychiatry
& Human Development, pp.1-13.
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Online
Kolb’s Experiential Learning Theory & Learning Styles. 2020. [Online]. Available Through:
<https://educationaltechnology.net/kolbs-experiential-learning-theory-learning-
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APPENDIX
BUDGET ACTUAL NOTES
Ticket sales £20 £18 Tickets sell are less as marketing
has not been done at present
fundamentally, which affected
attendees who booked their events
tickets.
Donations £50 £45 The donations are not received as
aspected in budget, as less people
attended event which also brought
in variation in donations.
- Just giving £30 £25 Just giving has been less in actual
as compared to budget demands,
where people who attended event
were less.
- Donation box £50 £45 Donation received for mental
health has been less in event as
people who attended events were
not as aspected in budget.
Raffle tickets £20 £18 Raffle ticket sold were also less as
compared to actual In budget, as
the bookings were not done by
large amount of people

TOTAL INCOME £170 £151 There is varied scope further as
event income analysed in budget is
more as actually learned which
shows varied scope,to invest
further strategically.
EXPENDITURE
Venue Hire £40 £40 Venue expenditure has been as
expected, which shows assessment
of resource planning is accurate.
Decor £30 £28 Decor expenses have been also
used with cost effective aspects, as
expenditure is under analysed
budget.
Marketing £50 £40 Marketing expenditure lacks
functional usage, and determinant
usage where innovation has not
been implemented in marketing of
event for successful hosting.
Food and Beverage £35 £30 This shows expenditure on food
and beverages have been under
stated budget for event.
TOTAL
EXPENDITURE
£155 £138 The expenditure has been under
the budget limits, which shows that
there has been focus maintained
towards cost effective usage of all
resources.

It also brings on dynamic focus
towards functional scale growth
towards new event expansion
potentialities.
NET INCOME £15 £13 Net income as analysed among
income and expenditure of event
shows that accurate balance has
been maintained , by enriching cost
effective event management
techniques.
From the above concluded analysis it can be concluded that Mind Splendour event has
been conducted as per idealised functional focus to get donations of mental health care, by
engaging audiences. The income earned has been little less as aspected in donations by people,
as participation by attendees was less and also the resources among marketing , has not been
effectively used. Aim to Engage attendee interaction through setting themes for different
segments of the event, t in correlation to Mind has been fundamentally focused on .