Hospitality Management: Reflective Blogs on Internal Environment

This assignment comprises two reflective blogs focusing on the importance of understanding the internal environment within the hospitality and tourism sector. The blogs emphasize that comprehending internal factors, such as relationships, labor management, financial resources, and organizational culture, is crucial for modern hospitality managers. The analysis highlights how internal factors affect the hotel culture, and effective management requires training, development, and a thorough understanding of the organization's structure and culture. The blogs stress that internal factors are more critical than external ones for business growth, advocating for internal environment analysis, including SWOT analysis, to develop strategic planning objectives. The document also includes references to support the arguments made in the blogs.

Running Head: REFLECTIVE BLOGS
0
Hospitality Management
Tourism and Hospitality Management
(Student details :)
5/4/2019

Reflective Blogs
1
Hospitality Management
Student Name:
Discussion Topic: Understanding the internal environment is a necessary attribute of a
modern tourism and hospitality manager
Weekly Blog I:
I strongly believe that understanding the internal environ of the hotel industry is an essential
attribute of a this modern era’s tourism and hospitality manager. As we know that internal
environmental factors are relationships, labour management, corporate image, plant and
machinery, financial resources, human resources and plans as well as firm’s internal policies
(Bhavani, 2013). The study of such internal environment factors is important for a modern
hospitality manager because internal factors totally depend upon the culture made by the
employees at the hotel level through an effective communication (Bowie et al., 2016).
On the other hand, if internal environment is not taken care appropriately then it leaves a
negative impact over the hospitality firm directly. Therefore, modern tourism and hospitality
managers can effectively understand the internal environment with the help of training and
development activities while solving all associated issues (Bowie et al., 2016). Additionally,
some major factors such as proper management, physical assists, profit and cash flow,
organizational structure and organizational culture also comes under internal environment of
modern hospitality industry. In this way, if organizational culture as well as structure will not
be studied properly then the managers will not be able to manage them efficiently in this
technological world (Bhavani, 2013). Thus, I would like to suggest that detailed study of such
internal factors must be done to understand the internal environment of the industry.

Reflective Blogs
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Source: (Buhalis & Crotts, 2013)
Weekly Blog II:
As per the recent data acquired from research in the field of tourism and hospitality sector,
internal factors are more important than those of external environment are because without
managing internal environment effectively any hospitality manager cannot manage external
environment for future business growth (Buhalis & Crotts, 2013). When hospitality manager
will be having command over the business environment factors like material, operations,
man, and machine then they will be able to resolve short-term as well as long-term problems
related to all of them. Hence, regulation of external environment factors is only possible
when the managers through a concrete understanding about them will execute a control of
internal environment (Buhalis & Crotts, 2013).
In addition to that, an internal environment analysis in the field of tourism sector is an
exploration of the company’ financial position, competency, as well as competitive viability
within the international and national marketplace, thus its understanding has become essential
for the managers. Besides, conducting an internal environment analysis incorporates ways,
which offer useful info about their organization’s strengths, opportunities, weakness, and
threats that are inclusively known as a SWOT analysis (Enz, 2009). In this way, the data

Reflective Blogs
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produced from an internal factor analysis is more important as the managers can utilise them
for developing strategic planning objectives in order to grow as well as sustain their business.
References
Bhavani, M.G., 2013. Customer’s expectations of hospitality services–a study on five star
hotels in Hyderabad city. Journal of Management and Science, 3(4), pp.16-22.
Bowie, D., Buttle, F., Brookes, M. & Mariussen, A., 2016. Hospitality marketing. London:
Routledge.
Buhalis, D. & Crotts, J., 2013. Global alliances in tourism and hospitality management.
LOndon : Routledge.
Enz, C., 2009. Hospitality strategic management: Concepts and cases. UK: John Wiley and
Sons.