Reflective Journal: Big Data in Business - Learning and Application

This reflective journal analyzes the application of big data in the business sector, including data mining processes, organizational usage, and implementation frameworks. The author reflects on the learning experience, emphasizing the enrichment of knowledge regarding big data's be...Read More

Running head: REFLECTIVE JOURNAL
Reflective journal
Name of the student
Name of the University
Author note

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Effectiveness and usefulness of learning experience
The paper gives analysis of the use of big data in business as well as to analyze how it
has been used by various organizations. Meanwhile the paper also includes suggestive measures
through which businesses will be able to improve the outcome of the use of big data ( Ben 2013).
The primary objective of the research was to evaluate how the challenges of using big data were
overcome by the different organizations. Therefore it will be apt to assert that the research is
extremely beneficial for that business that is ignorant of the benefit of the use of big data in the
sector of business. Additionally the research is also helpful for them who hesitate of using big
data in business. While describing the challenges of big data using in business, the study also
discussed how the successful implication can be done successfully (Bryman and Bell 2015).
Throughout the research, several aspects were analyzed in order to reach out to the main
objective of doing the research that is to figure out the usage of big data within the corporate
world. The secondary aspects that were analyzed beside of the main question including
description of process of the data mining using big data, the application of big data by the
organizations along with the framework for big data using and most importantly the challenges
regarding the implementation of big data within the business sphere.
Usefulness of the learning process
The knowledge gained throughout the course will have considerable impact on me.
Particularly this research work is extremely important as my knowledge has been enriched to a
good extent. During the course of the whole discussion, I have acquired a thorough knowledge of
big data. For example, to do the research I came to know that the application of big data can be

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extremely useful for business purpose while generating immense benefits to the business. My
knowledge was extremely enriched during the process of literature review. Different research h
papers in the context of big data usage were analyzed and from that I gained knowledge about
the implementation by some organizations as to how the organizations use successfully the
technology of big data. This helped me in recommending the suggestive measures through which
the companies who are not yet aware of the benefits of the use of big data. In other ways, during
the course of the research, the knowledge I gained will help me in future in the field of practical
incidents. The extensive research on the topic in order to do the research enabled me to think in
detail. After completing the research it will be right to assert that the knowledge I have possess
will be helping in my career to a great extent.
Objectivity of the learning process
In order to explain what happened objectively in the learning process, the whole outline
of the research must be explained. The whole course of the research is divided into the major
sections, preparation, pilot study, data collection, data analysis, discussion and final data
presentation. While deciding the methodology of the research, the paper focused on both the
primary as well as secondary data collection method (Vaioleti 2016). Thus I obtained the
knowledge of both the data collection method in detail. For instance, as per the guidance of the
professors, while collecting the primary data I learned how to identify authentic resources and
the correct manner to analyze as well as gather the relevant information. I also the learned the
appropriate way through which the collected will be presented. Similarly, I gained adequate
knowledge regarding secondary data collection method. To explain, several questions were set
and then asked the participants in order to fill the research gap while meeting the research

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objectivity. Another important part of my learning from the assignment is the research
philosophy (Flick 2015). I came to know the usefulness of research philosophy in order to
answer the research questions appropriately. As research philosophy has several other types
under it, I learned how to select the most appropriate effective one that is positivism philosophy
among them in order to carry out the research (Gast and Ledford 2014). In addition to that, I
acquired the understanding of both quantitative as well as qualitative method in terms of data.
Moreover, I gained the skill of designing research work and complete it within the proposed
timeline. Additionally, I learned the necessity of figure out the limitation of the study.
Evaluation of the learning
The paper gives examination of the utilization of huge information in business and in
addition to break down how it has been utilized by different associations. In the interim the paper
additionally incorporates suggestive measures through which organizations will have the
capacity to enhance the result of the utilization of huge information. The essential target of the
examination was to assess how the difficulties of utilizing huge information were overcome by
the distinctive associations. In this manner it will be adept to state that the examination is to a
great degree helpful for that business that are oblivious of the advantage of the utilization of huge
information in the division of business. Furthermore the exploration is likewise useful for them
who falter of utilizing huge information in business. While depicting the difficulties of enormous
information utilizing as a part of business, the investigation additionally examined how the
effective ramifications should be possible effectively. all through the exploration, a few
viewpoints were broke down keeping in mind the end goal to contact the principle target of
doing the examination that is to make sense of the use of enormous information inside the

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corporate world. The optional perspectives that were broke down adjacent to of the fundamental
inquiry including depiction of procedure of the information mining utilizing enormous
information, the use of huge information by the associations alongside the system for huge
information utilizing and above all the difficulties in regards to the execution of huge
information inside the business circle.
Explanation of the learning process
The knowledge picked up all through the course will have extensive effect on me.
Especially this examination work is critical as my insight has been advanced to a decent degree.
Throughout the entire discourse, I have gained exhaustive information of enormous information.
For instance, to do the exploration I came to realize that the use of huge information can be
amazingly helpful for business reason while creating massive advantages to the business. My
insight was to a great degree enhanced amid the procedure of writing audit. Distinctive research
h papers with regards to enormous information use were investigated and from that I picked up
learning about the execution by a few associations in the matter of how the associations utilize
effectively the innovation of huge information. This helped me in prescribing the suggestive
measures through which the organizations who are not yet mindful of the advantages of the
utilization of enormous information. In different routes, throughout the exploration, the learning
I picked up will help me in future in the field of reasonable occurrences. The broad research on
the theme so as to do the examination empowered me to think in detail. Subsequent to finishing
the exploration it will be on the whole correct to declare that the information I have will help in
my vocation.

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Explanation of the applied plan
The research was done in a plan full manner. Before proceeding to the actual research a
timeline was set which comprises preparation, pilot study, data collection, data analysis,
discussion and final data presentation. Firstly, I selected the topic to be researched on and then I
proceeded to the collection of data, in which I collected both the primary and secondary data
following the qualitative as well as quantitative method (Panneerselvam 2014). While collecting
the data in the qualitative manner, I chose face to face interviews and collected the feedbacks
from the participants (Simonsohn, Nelson and Simmons 2017). I designed the interview in such a
way that sought the information regarding the use of big data for the purpose of business, the
application of the big data by different organizations and most importantly the challenges of big
data as well as the participants’ suggestion of overcoming challenges of big data. Therefore, it
will be apt to state that the whole learning process, through which I was gone while carrying out
the research, helped me to a great extent in order to gain a considerable knowledge about big
data. The knowledge I gained will be helping me in pursuing my career in the near future.

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References
Ben, S., 2013. Big data for geopolitical analysis: Application on Barack Obama's remarks
and speeches, in Computer Systems and Applications (AICCSA), ACS International
Conference, 1-4.
Bifet, A., 2013. Mining Big Data in Real Time. Informatica, (37).
Bryman, A. and Bell, E., 2015. Business research methods. USA: Oxford University Press.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project.Sage.
Gast, D.L. and Ledford, J.R. eds., 2014. Single case research methodology: Applications in
special education and behavioral sciences. Routledge.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt.Ltd..
Simonsohn, U., Nelson, L. and Simmons, J., 2017. Research Methodology, Design, and
Analysis. Annual Review of Psychology, 69(1).
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific
research. Waikato Journal of Education, 12(1).