Reflective Journal: Analyzing Effective Business Communication

This reflective journal explores the importance of effective business communication, focusing on personal growth and skill development. The author reflects on overcoming weaknesses in public speaking and improving English skills through a business communication course. Key insights include the necessity of clear communication for managers, the relevance of communication strategies in achieving organizational objectives, and the significance of listening skills. The journal also highlights the impact of effective communication on brand messaging, team relationships, and navigating cultural barriers. Ultimately, the author emphasizes the transformative power of improved communication skills for future career success. The document is available on Desklib, a platform offering a variety of study tools for students.

Running Head: EFFECTIVE BUSINESS COMMUNICATION 1
EFFECTIVE BUSINESS COMMUNICATION
AUTHORS NAME
UNIVERSITY OF AFFILIATION

EFFECTIVE BUSINESS COMMUCATION 2
Communication is very crucial for any business in many aspects. The success of any business
is dependent on how effective and efficient is communication human beings spend a lot of
their time communicating with each other so as to get things done (Leddy, 2014). Everything
that human being takes part in is dependent on communication, that is how it was done or it
should be done. The foundation of the latter former is dependent on the relation which was
created by communication.in business at communication, relation is also a crucial part for
any communication (Root II, 2013). I have realized that communication that is effective and
efficient is very crucial for the success of any business. Business places their customers at the
top of the chain in business. Various customers have different emotional intelligence, as an
employee in a firm, it was my responsibility to ensure that all customer is attended to and
communication was effective. Without effective communication skills, no business can
flourish.in a competitive environment, for one to survive in, it is very crucial to have effective
communication skills with the clients(McKay, 2012) .The effectiveness of any communication
will determine the relationship with the people. In order for any business to survive in the
industry competitor, it is very crucial to have effective communication skills so to retain good
communication with the clients. The way I communicate determines the kind of relationship I
will have with my peers. For a business, having the best product in the market cannot help
them stay ahead of the competition, only efficient communication which will create a good
relationship with the clients can. The ability to communicate effectively will enhance the
overall performance as well(Brewer, 2010).
During my studies of business communication, I have sharpened my skills in communication.
Communication is a significant process in our lives. This is because without communication
we cannot be able to express ourselves to others and understand what other’s needs, hence
there will be no development. Nevertheless, communication majorly public speaking has
been my greatest weakness. Since it is something that I can have control over, I decided to
take a business communication course so as to improve on my weakness. I find difficulty in
talking in public due to panicking which result in ineffective communication. After going
through some parts of my course, I have realized a lot of improvement in my communication
skills. I can comfortably make a presentation in front of my class members and even give
them a chance to ask any queries on areas that they did not understand well.it all started in the
group work, whereby I would be able to speak up my ideas and opinion even if they were in

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contrast of what my group members thought of, without feeling out of place or having
insecurity of what they would think of me suppose my point was not backed up .To my
surprise my English skill has improved a lot. During my interaction with people from various
professions, I used to be surprised at how eloquent and confident they were speaking to any
person in fluent English. That was something which admired a lot in them.at most times I
prefer listening to other people while they talk, this is because I find they're English fluent as
opposed to mine. When am in a group of people I am comfortable with, I don’t find difficulty
in expressing myself since I feel like they understand what I am trying to say. Often times I
think of what am saying as a stupid thought due to lack of confidence. Before I could talk to a
group of people I used to spend a lot of time, organizing my vocabularies an arranging my
words so as to follow the correct sentence syntax.
As I learned more about business communication, it occurred to me that effective
communication is very crucial and it should be bestowed with the responsibility that is
colossal. During my conversation with various managers during my industrial attachment, I
realized that good managers possess effective communication skills. Managers handle
various employees and customers of various personality (Rohn, 2009). In order to protect the
company interest as well as the internal and external customers, managers should be able to
communicate in a way that is possible for all parties to encode the message without
confusion. I realized that good managers have nurtured communication skills to perfection. It
is essential for managers to build relationship that is sustainable. When the message is
conveyed clearly it will help the team members which will in return ensure there is team
success. I observed that managers who were able to communicate clearly enhanced the team
success possibility in the areas that they were supervising through a bigger margin.
Misunderstanding in organisation is prevented through good communication among the
members.
I learned that in business communication strategy development is very crucial and it should
be relevant and effective. That means that the strategy should be effectively connected with
the organization objective and core values (MacLachlan, 2011). A communication program
which does not incorporate the firm’s values and mission works against its own purpose. It
also very crucial to have a good structure on how information flows within the firm. I learned
that organization is very keen on recruiting the people who will deal with communication or
any message convenience. A communication strategy that is efficient has its benefits in other

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organizational areas. This will aid in keeping the employees feel involved when there is
information sharing and when there is a need arse.
During my business communication course, I was into finding the relevance of
communication in business.at first I was familiar with the m communication but through the
course I was able to learn the importance of communication and what qualifies
communication as effective and efficient. I had to unlearn my previous concept about
communication and make use of my new knowledge .through my new knowledge, I will
make myself an effective communicator and along my career path a better manager. I will be
able to overcome the cramming of vocabularies before a presentation and plan my research in
a way that the audience can understand the knowledge am trying to pass to them. Learning of
business communication has vindicated me from my fears.
Development of excellent skills in communication helps the business leaders and their teams
in various operations of the business facet. The importance of effective business
communication includes; effective brand messaging. Looking at the target market, one has to
put into considerations how they speak. How a person communicates their brand
advertisement and the promotional literature will either place them in market favour or
infringe. Positive team relationship is another sign of business communication. When
members of the team are taught how to communicate in respectful and professional ways,
creates a positive atmosphere.as people communicate about the work and engage in weekend
activities it helps in creating a positive relationship. As the team members get to know each
other better, the relationship between them is strengthens and helps in building team morale.
Throughout my course, I have come to understand that business communication is very
unique and differs a lot from other communication types. This is due to the business main
reason being able to obtain profit. I learned that in order to create a good way for the making
of profits, the communicator has to develop good communication skills. An organisation
cannot have the profit it requires only through having knowledge and trends without efficient
communication.in communication process, the significant part is listening (Anderson, 2014).
According to reasechers, majority of people only listen upto twenty-five percent.it is very
costly for business with poor listening behaviours.in the organisation that I managed to
interact with employees, I learned that for better and effective communication to take place in

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business, it is essential to recognize the hindrances of effective communication and place
more focus on the techniques which can better the listening skills. Some of these barriers,
included, cultural barriers, nonverbal distraction and physical barriers.
Capitalization of business diversity is a challenge for many companies and individuals. When
people from various background work together harmony does not happen automatically.
Hence efficient and effective business communication can be improved through the
understanding of the difference in values, practising focused, thoughtful and open-minded
listening.Communiaction does not take place unless the sender encodes message which is
meaningful which receivers can decode.
References
Anderson, A. (2014). Successful Business Communication: It Starts At The Beginning.
Retrieved from https://www.forbes.com/sites/amyanderson/2013/05/28/successful-
business-communication-it-starts-at-the-beginning/#147c10bb1db5
Brewer, T. (2010). What is Effective Business Communication? - Video & Lesson Transcript |
Study.com. Retrieved from https://study.com/academy/lesson/what-is-effective-business-
communication.html
Leddy, |. (2014). Effective Business Communication: 8 Steps to a Better Conversation.
Retrieved from https://www.middlemarketcenter.org/expert-perspectives/effective-
business-communication-8-steps-to-a-better-conversation
MacLachlan, M. (2011). Strategies for Effective Business Communication. Retrieved from
https://www.communicaid.com/communication-skills/blog/writing-skillsemail-writing-
skills/strategies-for-effective-business-communication/
McKay, M. (2012). Effective Business Communication Skills. Retrieved from
http://smallbusiness.chron.com/effective-business-communication-skills-2865.html
Rohn, J. (2009). 10 Effective Business Communication Techniques | eduCBA. Retrieved from
https://www.educba.com/10-effective-business-communication-techniques/
Root II, G. (2013). 7 C's of Effective Business Communication. Retrieved from
http://smallbusiness.chron.com/7-cs-effective-business-communication-114.html

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