University Business Research Reflective Journal: Ubiquitous Media

This reflective journal explores the impact of ubiquitous media on business operations. The student investigates the ubiquitous media's role, advantages, and disadvantages through literature review, data analysis, and personal experiences. The research examines the expansion of media in business, its influence on organizational performance, and the challenges faced, including data privacy and integration issues. The journal also discusses the learning process, research objectives, future scope, and practical experiences, including primary and secondary data collection. The conclusion emphasizes the growing implementation of ubiquitous media and its implications for businesses worldwide, highlighting its impact on daily life and business services.

Running head: BUSINESS RESEARCH
Reflective Journal: Ubiquitous Media
Student Name
University name
Author Note

BUSINESS RESEARCH
Introduction
The presence of media in my daily life is strong; from the morning to the day end. This
ubiquity of media made me investigate its effect in business services and this drove me to the
topic of this research paper. The physical existence of the ubiquitous media in business
operations cannot be ignored. This is a reflective journal about me learning process through the
research proposal and what are the outcomes I got. The knowledge I gained, the contradiction of
ideas I experienced and future prospects of this research I will be discussing in details. My aim
was to not to limit this research in the sphere of theories so I tried to incorporate as many data
and statistics as possible to enhance its practicability.
The Experience of Learning
I set certain research objectives for my project. Primary objective for my project was to
study what role the ubiquitous media is playing in business and how it is getting expanded. Then
this research aimed to investigate the advantages and drawbacks of the media systems and what
impact they have on the business. I explored multiple useful theories about ubiquitous media that
helped me to gain a deeper understanding on the subject. I structured the whole research process
in such a way that it would help me to learn a lot and help the research domain and the business
sector as well.
Future Scope of the Research
While I was setting the research objectives I had to consider the future prospect of this research
too. The course study and my mentor have been guiding in the right direction that will help me to
reach a destination knowledge and confidence. I will apply those in my career in future. As I was
exploring a very contemporary aspect of current business operations, the proper knowledge on its

BUSINESS RESEARCH
use, advantages, and disadvantages will help me to become a profession whose knowledge on a
specific area can be utilized by most organizations. This research also aims to assist all other
business organizations that are directly or indirectly implementing the ubiquitous media in the
organizational performances. I tried to explore the existing realistic examples that were
supported by useful data and information. These information can be used by the future
researchers in their research that will help them explore more areas in this field. The research
report can be utilized by the company managements as well in order to understand the various
challenges they are facing due to the implementation of ubiquitous media in the business
operations and what are they areas that can be improved. More involvement from the researchers
and managements in analyzing and studying this area will enhance the future business as a
whole. My journey through the learning process and gaining adequate knowledge will help me to
nourish professional skills that will be useful for my career.
Journey through the Literature
I searched and reviewed various literature related to the ubiquitous media in business
organizations and their operations. It was necessary for me to investigate the texts to understand
the significance and presence of ubiquitous media in organizational performances. I found that
many researchers have discussed the usefulness of ubiquitous media in monitoring and observing
the employee performance. The texts also highlight that contemporary organizations greatly
depend on this innovative technology. Ubiquitous media is getting embedded in the operational
process. The organizations are using this media to communicate and connect with a large number
of people. The data exchange and transformation for the companies have become easier with the
help of online and internet channels. However the researchers also highlighted that the overuse
of such technologies have been affecting the competitive edge by increasing the organizational

BUSINESS RESEARCH
rivalry. Few researchers have demonstrated that methods like u-commerce model helps to build
effective communication among products, consumers, services and organizations. The texts also
highlighted the fact that rise of this ubiquitous media has greatly affected the traditional mode of
media as gradually they are losing their relevance. The u-commerce media is mainly comprised
of the ubiquitous media form, content and technology.
Understanding the benefits
I noticed that the ubiquitous media has been present in the business sector for a quite a
long time. The organizations have shifted their strategies from physical to the virtual in order to
meet the consumer satisfaction which is ever changing. It is noticeable that managements are
combining digital systems with biological aspects to improve the business performance. This
combination has been generating high profits for the company. I found that the rise of the
ubiquitous media not only benefitted the organizations but also gave rise to many intermediating
agencies. The consumers get engaged in direct communication with the organizations and get
updated about their services. The ubiquitous media helps the organizations to implement learning
from the external environment and apply it in the business operations. The companies have not
only reached to the more number of consumers but it also successfully expanded the target
market.
Understanding the disadvantages
In order to turn the research into a complete project I had to explore various issues and
disadvantages that this media is causing. I found that the decision making of various companies
are suffering. The hybrid technology becomes quite complicated for certain business services.
Many companies also fail to regularly monitor their activities on ubiquitous media. The

BUSINESS RESEARCH
traditional media practices were easy for managers even if they lacked adequate knowledge but
with ubiquitous media it is almost impossible for a management to maintain a ubiquitous media
in their organizational performance. It is also quite evident in real life practice that not all the
organizations can afford ubiquitous media devices. However the maximum concern regarding
the use of ubiquitous media in business operations is the data privacy. Another problem I
experienced was the organizations tend to suffer if they are incorporating this media in the
existing devices as use of this media requires new devices and hard to replace.
Learning through the gaps
The in depth literature review also highlighted certain literature gaps that exist. The
researchers have discussed the problems that I found out and discussed but they did not provide
with any solutions of such problems. There are high chances for the organizations to suffer
greatly if they fail to prepare themselves prior to the implementation of ubiquitous media in their
business operations. I discussed how like any other new strategy the ubiquitous media also
comes with both advantages and disadvantages. Though the secondary research I was involved in
failed to fill the literature gaps that I mentioned.
Practical experience through learning
As I completed my initial research I focused on the achieving the desired goal of
fulfilling the research objectives, I developed few research questions that would guide me
towards it. Firstly I wanted understand what ubiquitous media is and then I focused more on the
age group that have been affected most by it. Finally I wanted to investigate why this specific
age group is getting affected by the system. I took help of the hypothesis that the age group of
15-60 is getting mostly affected by it. I set up a questionnaire for the primary data collection that

BUSINESS RESEARCH
focused on the ubiquitous media system in organizational operations. I decided to take interviews
of the ubiquitous media users, stakeholders and service providers. Their answers resulted in a
data that helped me to achieve the significant insight of the system. I also conducted a pilot study
before actually implementing the planned techniques. This assisted me to fix the price, effort and
consistency of the development. After the planning I decided upon 10 questions and provide the
respondents with necessary information to complete them. For this research I collected both
primary and secondary data for the analysis in the future. I considered the ethics and values
while conducting the data collection. I was careful while developing the questionnaire that it was
not getting affected by personal views. Also the challenges I faced regarding the respondents
replying the questions not within the time limit, but I could not force them because of my
convenience. I tried to provide the participants with comfortable environment that helped them to
engage in the process more comfortably. I was careful that any information would not get
disclosed without the participant’s consent.
Conclusion
I conducted a detailed research on the chosen subject that explored various directions for
me. The knowledge I gathered through the process will not only be helpful for me as a future
business professional but also to the future researchers and managements. I realized that most
organizations are implementing the ubiquitous media strategy at a fast speed. They are mostly
doing this successfully but at the same time few organizations are struggling with its complicacy
and security issues. My research has highlighted that the digital revolution of our era has gave
birth to the rise of ubiquitous media and it not only affected use in our daily lives but also the
business services for companies worldwide.

BUSINESS RESEARCH

BUSINESS RESEARCH
Reference
Best, J.W. and Kahn, J.V., 2016. Research in education. Pearson Education India.
Edson, M.C., Henning, P.B. and Sankaran, S. eds., 2016. A guide to systems research:
Philosophy, processes and practice (Vol. 10). Springer.
Gastaldi, M., 2014, May. Integration of mobile, big data, sensors, and social media: impact on
daily life and business. In IST-Africa Conference Proceedings, 2014 (pp. 1-10). IEEE.
McGuigan, L. and Manzerolle, V., 2015. “All the world’sa shopping cart”: Theorizing the
political economy of ubiquitous media and markets. new media & society, 17(11), pp.1830-1848.
Zhang, D., Huang, H., Lai, C.F., Liang, X., Zou, Q. and Guo, M., 2013. Survey on context-
awareness in ubiquitous media. Multimedia tools and applications, 67(1), pp.179-211.