Social Media Sites & Consumer Attitudes - Reflective Journal

This reflective journal examines the influence of social media sites, specifically Facebook and Instagram, on consumer attitudes towards products. The author reflects on personal experiences where targeted advertising and promotional strategies on these platforms altered their purchasing decisions. Examples include being enticed by designer trousers from Club Factory on Facebook and jewelry from Home Shop 18 on Instagram. The journal highlights how innovative product presentation and strategic offers on social media can effectively shift consumer attitudes and drive sales, suggesting that companies can leverage social media to achieve growth by attracting customer attention through engaging content and promotions.

Marketing consumer behavior

Marketing consumer behavior
Social Media Sites and Consumer Attitudes
In the recent scenario, it has been seen that the attitude of the customers keeps on changing.
There are many ways that influence the attitude of the customers towards the products offered by
the company in the market. One of the ways which influence the attitude of the customers is
related to social media sites. Now day’s people are attracted towards the social media sites. They
use social media sites on a regular basis (Ashley & Tuten, 2015).
By considering this scenario, I have observed that social media sites are also influenced by
attitude towards the products of the company. On the regular basis there are two social sites
Facebook and Instagram which are used by me and I focus on every new feed and updates on
these sites. I have observed that company consider social media site as one of the promotional
strategy. My purchasing decisions are changed sometimes by seeing the post by the different
companies. I personally believe that companies showcase their products on the social media sites
by considering the innovative methods. The innovative methods which are used by the company
attracted me towards the company’s product.
Like on Facebook, club factory posts unique and different types of designer trousers which
attract my attention. When I am attracted towards the product the willingness to purchase the
product enhances. I remember that there was no need of the trouser but after seeing the post by
Club factory I was attracted towards the products and also my attitude towards the product
changed. The company reduced the price of the products which again grab my attention towards
the product but now the company introduced the product with the combo offer. So, at that time
there was only the need of the trouser but I purchased three trousers as it looks attractive and of
good quality.
One of my incidents is also related to Instagram, in which Home shop 18 shared their videos of
the new jewelry. At that time whenever I scrolled down my news feed the advertisement or the
post given by the company came on the top. By seeing the picture of the product again and again,
the mindset changed and without any requirement I purchased the Jewelry from Home shop 18
online website.
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Marketing consumer behavior
So, these two incidents stated that social media sites are considered as one of the best method
that can help the companies to promote their products in the market. Due to this there are
companies who enhanced their overall sales in the competitive market. Therefore, according to
my opinion, social media plays a great role in changing the overall attitude of the customers
towards the products offered in the market. Through social media sites the companies introduce
their product by considering the innovative strategies which also grab the attention of the
customers towards the overall activities or the products of the company (Hajli, 2014). So, the
companies can easily achieve growth if products are introduced on the social platform.
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Marketing consumer behavior
References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal
of Market Research, 56(3), 387-404.
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