This essay presents a reflective log detailing the author's personal development within a business creativity module. Using Gibbs' Reflective Cycle, the author explores topics such as the background of creativity, business idea development, business model canvases, and strategies for creativity in startups and existing businesses. The log captures the author's initial feelings of anticipation, challenges faced in understanding and applying theoretical concepts, and the eventual improvement in skills related to time management, cost-effectiveness, and business tool implementation. The author reflects on the importance of business models and their impact on organizational productivity, concluding with an action plan to further enhance communication, interpersonal skills, and practical application of theoretical knowledge, emphasizing the role of mentorship and online discussion forums in this ongoing development.