University Marketing Course: Reflective Writing on Course Experience

This reflective writing assignment provides a detailed account of a student's experience in a marketing course. The student reflects on their learning, focusing on the application of marketing principles to real-world problems, and the development of teamwork skills. The assignment involved working with clients, conducting research, and applying theoretical frameworks to solve marketing issues. The student discusses the importance of time management, research skills, and the use of multimodal learning techniques. The reflective piece also covers team dynamics, personal growth, and areas for improvement in future assignments. The document includes an essay plan and references to relevant literature.

Running head: REFLECTIVE WRITING
REFLECTIVE WRITING
Name of the Student
Name of the University
Author Note

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Table of Contents
Reflecting on development in terms of theory and team work........................................................2
Review process and identify what differently would i do next time...............................................3
Reflecting on experience with the course, process and experience.................................................4
Essay Plan........................................................................................................................................5
References........................................................................................................................................7

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Reflecting on development in terms of theory and team work
The given coursework helped me to increase my knowledge largely. With the help of the
given project, I was given an opportunity to work on real-life marketing problems and apply my
theoretical knowledge and skills in a given structured format. The course given related to the
discipline area of marketing. The students were asked to work along with clients to identify the
various business issues, which were in form of the marketing problem (Farrell 2013). The
students were required to conduct primary analysis as well as secondary research. Furthermore,
we were also required to analyse the data and apply theoretical framework in order to provide
solution of the various marketing problems that we had identified earlier.
This given assignment was extremely helpful in helping us to build theoretical and
practical knowledge with respect to advanced management, planning and organizational skills.
The given report also added up to my research skills and taught me that research forms an
integral part of any study and that it is extremely important to research information from viable
sources. It also taught us time management and theory application (Hollensen 2015). The report
required submission within a specified deadline, which taught us how to work within a certain
time limit and utilise our management skills to solve issues within a particular period. In the
corporate world, time is money and therefore, this project gave us a peek into our real life. The
coursework give us knowledge about a high-level of critical, cultural and interpersonal literacy’s
with the help of the interaction that we were required to undertake with clients.
The second assignment, which was given to us, was based on multimodal learning
techniques. In the assignment, we were required to make use of effective communication tools
like Information technology, networks and the internet (Cowan 2014, p. 53-64). This exposure

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helped us to utilize modern learning techniques and how to draw similarity between traditional
marketing techniques and modern marketing techniques.
The coursework helped me as a student to grasp a deeper understanding of the marketing
concepts of target market, problem solving and delivering satisfaction to the customers. The
multimodal delivery served as an educational tool.
Apart from various marketing concepts, the given coursework also taught me a great deal
about teamwork. The students, which were in my group, were of different personalities. The task
taught me how to work together and peer learns different topics together (Mena-Marcos, García-
Rodríguez and Tillema 2013, p. 147-163). The different discussions between the members also
contributed to learning and development.
The given assignment helped me a great deal to learn about team dynamics. Team
dynamics primarily refers to the roles that different member of a team play within a team and
how their personalities affect the output of the team (Czinkota and Ronkainen 2013). I learnt that
if one member of a team is not giving out good vibes, then it affects the motivation of the other
members. Hence, the team dynamics need to be kept at a good pace all the time to increase
productivity.
Review process and identify what differently would i do next time
The next time i would like to improve on my writing skills and tend to inculcate the
following in order to make sure that i do well in the next assignments:
 I would be providing a suitable background to the given topic, which would help the
leader to understand the main purpose of the assignment and have a concept clear n mind.

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 I would be clearer in providing the objectives as well as the problems identified. I will
aim to identify the problem clearly and provide a brief description on the intricate details
of the task (Shum et al. 2016, p.212-222).
 I would also like provide a reasonable background however; an industry/ sector situation
analysis should be included.
 I would also like to provide a good format and improve my grammatical errors on various
subjects.
 I would concentrate on taking executive participation in teamwork and state my views in
a better manner.
 In case I face certain problems with respect to the scope of the assignment and what is
required out of me, i would consult my lecturer and take notes from him so that i am able
to work up to my full potential.
Reflecting on experience with the course, process and experience
Overall, my experience was satisfactory and the coursework provided me with excellent
opportunities to improve my cognitive as well as academic abilities. In the coursework, I was
able to interact and learn how to communicate with people. It also helped to realize my weak
points. This was done through the feedback, which was provided by the teacher. The feedback
showed me my true standing and motivated me to work hard and achieve my goals and
objectives. The project also gave me insight into the outside corporate world, which gave me an
insight into the complications and realities of the corporate sector. Dealing with the various
clients taught me how to communicate in a sophisticated manner (Hair and Lukas 2014).
The course was deeply comprehensive and provided us with deeper insights of the
various concepts of marketing along with an insight into the real-life situation (Poldner et al.

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2014, p. 348-373). Along with a learning experience, the coursework was successful in providing
a practical experience, which would go a long way in nourishing my ability and develop my
personality.
Essay Plan
In the given assignment, the following agenda was followed by me.
Week 2
The week comprised of the following:
 Formation of the group
 The group members were introduced.
 Topic was selected.
 On the messaging application, whatsapp a group was created.
Week 3
The week three comprised of Brainstorming
 Brainstorming and discussion of topic.
 The rough draft was prepared.
Week 4
The week four comprised of the drafting
 The final draft was prepared.
 The assignment number one was submitted during the first week.
 The second assignment`s discussion was received.
Week 5
The week five comprised of the following
 The discussion on the second assignment began

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 Discussion and brainstorming with respect to the idea.
 The sectional choice of topic was selected.
Week 6
The week six consisted of the following
 The draft was prepared for the second assignment.
 The assignment one`s feedback was received.
 The brainstorm on the first assignment was done and a break from the second
assignment.
 The topic was divided among members for Assignment 1.
Break week
 The rough draft of assignment one was prepared.
 The assignment was submitted and reviewed.
Week 8
The week 8 comprised of the following:
 The selected section of the draft was prepared for individual student.
 The rough draft was discussed and feedback received.
Week 9
In week nine the following was done
 The final draft was prepared.
 The contents of the final report were merged.
 The draft went through a review and a feedback was received
Week 10
In the last week the given was completed:
 The draft was submitted to the CC to receive the feedback.
 The feedback was received and final draft made accordingly.
 The final report was submitted.

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References
Cowan, J., 2014. Noteworthy matters for attention in reflective journal writing. Active Learning
in Higher Education, 15(1), pp.53-64.
Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.
Farrell, T.S.C., 2013. Reflective writing for language teachers. Sheffield: Equinox.
Hair Jr, J.F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Mena-Marcos, J., García-Rodríguez, M.L. and Tillema, H., 2013. Student teacher reflective
writing: what does it reveal? European Journal of Teacher Education, 36(2), pp.147-163.
Poldner, E., Van der Schaaf, M., Simons, P.R.J., Van Tartwijk, J. and Wijngaards, G., 2014.
Assessing student teachers’ reflective writing through quantitative content analysis. European
Journal of Teacher Education, 37(3), pp.348-373.
Shum, S.B., Sándor, Á. Goldsmith, R., Wang, X., Bass, R. and McWilliams, M., 2016, April.
Reflecting on reflective writing analytics: Assessment challenges and iterative evaluation of a
prototype tool. In Proceedings of the sixth international conference on learning analytics &
knowledge(pp. 213-222). ACM.