Reflective Report: Insights from a Marketing Course Project

This reflective report summarizes a student's experience and knowledge gained through a marketing course and a group project. The report focuses on the importance of integrated marketing communication (IMC) and its application in marketing and promotion, highlighting the benefits of IMC for introducing products or services cost-effectively. It also explores the significance of digital communication within IMC and emphasizes the need to analyze factors affecting the consumer buying process. The student discusses the ease of implementing marketing plans and individual analysis, and the relevance of the P&G Company's marketing plan. The course provided valuable insights into marketing concepts, consumer behavior, and decision-making, which the student plans to apply in future marketing roles and business ventures. References to key marketing texts are also provided.

Running Head: Reflective Report
Reflective Report
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Reflective Report 1
Introduction
This paper is summarized the personal experience that I have gained through working on the
group project. My gained experience and knowledge gives me an opportunity to get a better
growth chances in the near future and prove my efficiency in an effective manner.
Answers to Reflection Questions
Before working on the group assignment of marketing, I didn't have any knowledge about the
role of integrated marketing communication in marketing and promotion. But, after working on
this paper, I got significant information about its importance in marketing and how it will prove
beneficial for the marketers. It taught me that I need to adopt this communication approach in my
near future. It is because the use of the integrated marketing communication approach gives me
an opportunity to introduce any product or service at low cost or in a large size market (Bickhoff,
2013). On the other hand, it also teaches me the use of digital communication in integrated
marketing communication. If I did not work on the group project of marketing, I am not able to
understand the importance of the integrated marketing communication in accomplishing
predetermined objectives. Therefore, it can be said that working on project enhanced my
thinking skills as well as personal experience on the use of integrated marketing communication
method.
The thing about marketing that has influenced me enough is factors affecting the consumer
buying process. This teaches me how necessary is the analysis of potential factors that can
influence the consumer buying process. Prior working on the project, I had known about the
consumer buying process, but do not have any idea about the factors influencing their process.
On the basis of such learning, I can say that it is necessary for a marketer to evaluate the factors

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which influence the consumer decision-making process. It is because such evaluation gives them
a correct detail about demand and expectations of the consumer from suppliers. With the help of
such knowledge, I can work as a good marketer and come with a large number of customers.
On the basis of the analysis of the group assignment, I can say that there is nothing difficult
about the cat learning tasks. It is because they are quite easy to use and implement the marketing
plan. The use of chat learning tasks enhance the efficiency of a marketing plan and give an
opportunity of attracting a large number of customers towards product or service (Armstrong,
2015). Furthermore, it can also say that nothing is difficult regarding the individual analysis here.
It is because the concepts that have been used in marketing plan determination are quite easy and
effective to learn or can successfully apply by an individual in his or her studies. Therefore, it
can be said that there is lack of difficulty regarding the individual analysis and chat learning
tasks.
Moreover, the exam shares a relevant information about the P&G Company and its marketing
plan. The company is quite popular, and data for its marketing plan can collect easily
(Melchiorre, 2017). So, it can be said that the difficulty can't find in attempting the exam of the
marketing plan. On the other hand, the determination of reflection paper is also easy. It is
because this gives an analysis of personal experience and evaluation.
The working on the marketing course gives me brilliant experience that can use in my future
company. The first thing that I have learned from this course is the use of integrated marketing
communication to get the attention of a large number of individuals. On the other hand, the
second thing that I have learned from this course is an analysis of consumer decision-making
process and factors affecting these processes. The knowledge about all these significant things
enhances my understanding of marketing concepts. This gained knowledge can further apply in

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other marketing jobs and in my future company. With the help of such knowledge, I can take
better decisions and will prove successful in attracting a large number of individuals. Therefore, I
can say that this course gives me a significant experience that can either use in my business or
any other company.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Bickhoff, N., Hollensen, S., & Opresnik, M. (2014). Step 3: Marketing Implementation—
Executing the Marketing Plan. In The Quintessence of Marketing (pp. 111-136). Springer Berlin
Heidelberg.
Melchiorre, M. M., & Johnson, S. A. (2017). Finding New Ways to Reach Older Students:
Creating a Social Media Marketing Plan for Professional and Continuing Higher Education
Programs. The Journal of Continuing Higher Education, 65(2), 73-81.