Reflective Report: Marketing and Communication in a Digital World

This report is a reflective account of a student's experience with a group presentation on the principles of marketing and communication in a digital world. The student utilizes Kolb's reflective learning cycle to analyze their strengths and weaknesses, highlighting the benefits of teamwork, including the development of interpersonal and communication skills. The report details the challenges faced during group formation, such as conflicts in subject selection and time management issues, and how the team overcame these through brainstorming, assigning roles based on the Belbin theory, and collaborative meetings. The student reflects on their personal growth in areas like time management and confidence, emphasizing the positive impact of interacting with new people and learning new skills. The presentation was successful, leading to positive feedback from the audience and reinforcing the value of teamwork. The report concludes with an emphasis on the importance of well-developed management and continuous improvement for future performance.

Principles of Marketing and
Communication in a Digital
World

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Reflective account.......................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Writing Reflection in short helps to encourage the person to think what they actually feels
or learn. In addition to this, it also focuses to gain knowledge about their own personality and
allow them to keep learning new things. The main aim of this reflective is to determine he
strength as well as weakness during group presentation. For this purpose, Kolb's Reflective
learning cycles is used as a toolkit that helps to provide the necessary model of this analysis.
MAIN BODY
Reflective account
As per Kolb's reflective model, which is actually used in order to determine the overall
experience of life which a person uses during their performance. Kolbs also states that working
in a group is quite beneficial because in my group presentation, I used to meet many person and
also learn different skills as well as gain knowledge that also help me to do the work in more
effective way. In the group presentation, my overall experience is good and also learn
interpersonal skills which help me to groom myself. Barbara (2016) states that working in a team
is helpful or have many advantages because it help me to learn new things and develop my
communication skills as well as I learn how to manage things in more better way through
working in a team.
Now comes second stage of Kolb's Cycle is reflection on the experience. The task of my
group is to present the power point presentation on the topic of principles of marketing and
communication in a digital world in a group of 5 members. Though my experience is quite good
because I already gave the presentation on same topic. That is why I felt no hesitation regarding
this. On the other side, I also found another challenging fact that is on the first day I did not
know any member of my team but as we start spending time with each other I come to know that
it is good to interact with new peoples because they unknowingly learn many things that help in
my future performance.
I can say that I have good confidence regarding my work and I am hard working too and
even I already set different goals for my future career. So it was quite important for me to keep
interacting with new peoples so that I come to learn more things that help me in my future
growth and development. In the same way, I find one member in my group who is little different
from other and even she also help me in many ways. That is why I used to talk with her everyday
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and we both learn new things and encourages each other for our further betterment. For the very
first day of our group forming, we all quite stressed regarding how to interact with each other
and then find difficulties regarding the selection of subject. Because generally during this stage,
conflicts may arises within a group. Similarly happen in my group also, but as some of our team
members decided to sort out such kind of problem by using their innovative and brainstorming
ideas. Hence we all conducted a group meeting which help us to decide the best outcome which
help our team members to overcome their problems. As Bruno and Dell’Aversana (2018) states
that the successfulness of a team is actually depend upon their efficiency of a team members and
how they all do work in an effective way to share a common goal.
I also realized that while working in a group it is quite necessary that every team member
should be punctual and though I am lacking this time management skills but while working in a
group I convert this skills as my strength. But after some time all the group members faces some
issues because their time management is not helping them and due to this reason we start
assigning roles and responsibility to individual so that at the end of every week we all met and
then present our views what we prepared during remaining days. In this way, our collaboration
towards out team as well as work starts developing and at the end we achieve our defined target.
While assigning the work Belbin Theory helps because as the theory describe 9 roles
which our group also used such as each individual takes topics as per their ability and smartness
(Lynch, Lynch and Clemens, 2018). Similarly I also chosen communication because I think that
it is my strength and to perform in this topic will help to present in a nice manner which I
actually do. At the time of our presentation day we all are quite stressful such that each of one
feel hesitate regarding how we all going to present though we all are confident but despite of it
during our last rehearsal, we all are so nervous regarding our performance and I also felt that my
emotions took control of me but somehow my team mates manages to settle down things. Finally
its time to present ourself and we all deliver the good presentation and further leaves a very good
impression upon the students as well as on teachers that they all gives a standing clause to our
performance (Ruch and et.al., 2018). At that time I felt that working in a team is actually good
and the more interesting thing is to interact with new person and learn new skills that also help
me to use those in my future performance.
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CONCLUSION
From the above it has been concluded that while performing in a group, entire
management should be well developed so that it will not creates any conflicts and it also help me
to develop or raise new skills and through continuous development and improvements, I can
groom my skills and this will further help in my future performance. Through this group
presentation, I learn management skills and time management skills which further help me in my
next performance or career.
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REFERENCES
Books and Journals
Barbara B. (2016) The Reflective Journal. (2nd Edition). London. Palgrave Macmillan Publishers
Limited
Bruno, A. and Dell’Aversana, G., 2018. Reflective practicum in higher education: the influence
of the learning environment on the quality of learning. Assessment & Evaluation in Higher
Education, 43(3), pp.345-358.
Lynch, D. S., Lynch, M. J. and Clemens, C. M., 2018. Belbin Team Roles. The Handbook of
Communication Training: A Best Practices Framework for Assessing and Developing
Competence.
Ruch, W. and et.al., 2018. Team roles: Their relationships to character strengths and job
satisfaction. The Journal of Positive Psychology. 13(2). pp.190-199.
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