BUSN20017 Reflective Practice Essay: Business Communication Skills

This reflective essay summarizes key learnings from a business communication course, focusing on professional communication, ethical considerations, and communication models. It explores intercultural communication, emphasizing the importance of understanding cultural differences in the workplace and applying face negotiation theory. The essay reflects on how the acquired knowledge, particularly in intercultural communication, non-verbal communication, and listening skills, can be applied to future career challenges, fostering diversity, improving employee retention, and enhancing organizational performance. The reflection highlights the importance of effective communication for overall company success and employee well-being. Desklib offers similar essays and resources for students.

Running head: EFFECTIVE BUSINESS MANAGEMENT - REFLECTIVE WRITING
EFFECTIVE BUSINESS MANAGEMENT - REFLECTIVE WRITING
Name of the Student
Name of the University
Author Note

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Introduction
The main purpose of communication within the company is to help the concerned
members of the workforce of the organization to gain insight on the matters that are related to the
overall goals of the company. The professional communication assists in the successful
attainment of the various goals that are adopted by the concerned business organization. In the
following paper, I aim to discuss the importance of the proper communication (McQuail &
Windahl, 2015). The following paper would be reflecting on the knowledge acquired during the
course of my study. The concerned paper aims to discuss the process of communication as well
as help in the understanding of the term professional communication. The essay further proceeds
to discuss the ethical factors that were related to the communicational activities that are generally
adopted by the people the paper also aims a discussion on the several models related to the
business communication. The paper proceeds to put forth a literature review on the
communication that should have been taking place within the multitude of the business
organizations active all around the globe. The essay nears a conclusion with the discussion on the
ways in which the knowledge gathered would help me in my future work life.
Body
Section 1
In this module was discussed the various matters that are related to the concept of
professional communication as a whole. The study has helped me to understand the proper
meaning of the term professional communication. The professional communication refers to the
communication that is initiated for the achievement of the various strategic goals that have been
set by the concerned organization. The professional communication assists in the successful

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attainment of the various goals that are adopted by the concerned business organization. The
ethical communication within the given organization aims to deal with the clarity, honesty,
democracy, respect and the logical presence within the communication. The main purpose of
communication within the company is to help the concerned members of the workforce of the
organization to gain insight on the matters that are related to the overall goals of the company
(Neuliep, 2017). The business communication is generally related to the activities of informing,
persuading and entertaining the concerned members of the workforce of the organization. The
concerned module also discusses the various models of communication.
The key elements that are needed to implement the proper communication within an
organization are the various matters that are related to the source of the message and the medium
that is used for the conveyance of the message and the recipient of the message. The source of
the message is also known as the encoder of the message. The message is then passed on to the
concerned recipient through the concerned medium. The message is decoded by the concerned
recipient with or without the help of an interpreter. The subject further helps in the discussion on
the matters that are related to the correct use of the grammar in the written modes of
communication among the various members of the workforce of an organization. The course also
discusses the various genres of the written communication in the field of academics. The sixth
week lecture has helped me to learn about the various issues that are related to the speaking in
public. The lecture of the sixth week has helped me to learn the nuances of the public oration.
The seventh week of the course majorly focusses on the intercultural communication that has
been in practice in the various business organizations. The eighth week helped in the matters that
are related to the communications within the various business organizations that have been active
within the global market. The following weeks have helped me to learn more about the

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communication processes that might prove to be helpful in the matters related to the
communication that should be existent in the groups and within the various teams. The course
also helped me to gather knowledge on the matters that are related to the differences between the
concepts of the influential communication and the persuasive communication that is majorly
practiced by the various communicators. The last week of the course has helped me learn about
the interpersonal communication among the various members of the workforce of the concerned
organization.
Section 2
The intercultural communication within the organization generally refers to the
communication that takes place among the various members of the organizations who have been
belonging to the varying cultures within the given organization (Samovar et al., 2014). The
intercultural communication within the given organization further attempts a discussion on the
matters that are related to the effects of the cultural background of the employees and the other
members of the workforce that have been serving the organization (Tuleja, 2016). The
intercultural communication within the given organization attempts to deal with the various
factors that are related to the understanding of the multitude of cultures, customs as well as the
linguistic behaviors of the concerned employees of the given organization. The intercultural
communication within the concerned organization helps in the proper acknowledgement of the
employees who have been belonging to the various cultures (Piller, 2017). This helps in the
formation of a diversity within the concerned company. The intercultural communication in the
modern days is known to be an important factor that is necessary for the proper operations as
well as the retention of the employees of the given organization (Chiper, 2015).

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The intercultural communication needs to maintain a sound knowledge on the matters
that are related to the three different levels of the culture. These levels include the visible layer
comprising of the technological improvements, the behavioral patterns that are depicted by the
concerned employees. This layer is followed by the lesser visible layers of the cultural aspects of
a person (Martin & Nakayama, 2015). These comprise of the cultural communicational skills
that are maintained by the concerned employee within the given workplace. These include the
various factors that are related to the norms and the values that they follow in their daily lives.
Then third layer of the cultural aspects of a given person is the innermost layer (Ladegaard &
Jenks, 2015). This layer is generally not visible from outside and finds a representation through
the values and the beliefs as well as the assumptions of the concerned person.
The intercultural communication helps in the interaction between the people who have
been belonging to the high and the low context cultures. The major difference that exists between
the two types is the fact that relates to the area that is viewed as important. The high-context
cultures often view the context to be of a higher priority than the message itself. However, the
low context cultures are known to prioritize the message over the other communicational factors.
One of the major theories that have been related to the intercultural communication is the theory
of the face negotiation (Zhang et al., 2015). The face negotiation theory as proposed by the
eminent theorists, Levinson and Brown in the year 1978, attempts a discussion on the various
factors that are related to the maintenance of the harmonious working relationships among the
various members of the organization. The theory aims to discuss the various factors that are
related to the tendency of the individual to try to save his “face” in case of the various conflicting
situations (Ting-Toomey, 2017). The experts suggest that this might help the concerned people

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to act in the favor of the organization that they have been serving in order to avoid conflict
situations.
Section 3
The course that I had undertaken helped me in gaining knowledge of the various concepts
of the communication within the business organizations. The knowledge would help me in
handling the various challenges that I might face in my future workplaces. The intercultural
communication within the given organization further attempts a discussion on the matters that
are related to the effects of the cultural background of the employees and the other members of
the workforce that have been serving the organization. The knowledge of the intercultural
communication within the given organization would help me to deal with the various factors that
are related to the understanding of the multitude of cultures, customs as well as the linguistic
behaviors of the concerned employees of the given organization. The knowledge of the
intercultural communication within the given organization would help me to acknowledge the
employees who have been belonging to the various cultures in a proper manner. This would help
in the formation as well as the maintenance of a diversity within the concerned company. The
knowledge of the intercultural communication within the given organization would help me to
maintain the proper operations as well as the retention of the employees of the given
organization.
The other concept that might immensely help me in my future life is the concept of the
competence in the matters of the non-verbal communication as well as the importance of the
listening skills. The professional communication assists in the successful attainment of the
various goals that are adopted by the concerned business organization. The ethical
communication within the given organization aims to deal with the clarity, honesty, democracy,

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respect and the logical presence within the communication. The main purpose of communication
within the company is to help the concerned members of the workforce of the organization to
gain insight on the matters that are related to the overall goals of the company. The business
communication is generally related to the activities of informing, persuading and entertaining the
concerned members of the workforce of the organization. In order to develop the various skills as
discussed above, it is necessary to develop proper listening skills as well as the proper skills of
understanding the gestures that are demonstrated by the concerned employees of the concerned
organization. the proper listening skills would help me in the understanding of the issues and the
views that are being discussed by the concerned employee. This would help me in delivering the
proper solutions to the concerned problems. The skills of understanding the gestures would help
me in the matters that are related to the subtleties of the communication within the given
organization. the understanding skills would help me to know more about the various issues as
well as the innovative ideas that are shared by the concerned employees. This in turn would help
me in bringing about the necessary change in the given organization which in turn would lead to
the improvement in the competitive advantage of the concerned business organization in the
given market.
Conclusion
In lieu of the above discussion it might be pointed out that the proper communication
within any given organization is important for the proper retention of the various employees of
the organization as well as the improvement of the overall performance of the concerned
company. The above essay is helpful in the discussion of the advantages of the intercultural
communication and the reasons as to why should it be promoted within the organization. The
essay further aims to discuss the fact that the proper communication helps in the matters that are

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related to the retention of the employees of the concerned organization. thus, from the above
essay it might be concluded that the proper communication within an organization is necessary
for the proper functioning of the concerned organization.

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References
Chiper, S. (2015). Intercultural communication in business schools: what we can teach and how
we can evaluate. Procedia Economics and Finance, 20, 119-124.
Ladegaard, H. J., & Jenks, C. J. (2015). Language and intercultural communication in the
workplace: critical approaches to theory and practice. Language and Intercultural
Communication, 15(1), 1-12.
Martin, J. N., & Nakayama, T. K. (2015). Reconsidering intercultural (communication)
competence in the workplace: A dialectical approach. Language and Intercultural
Communication, 15(1), 13-28.
McQuail, D., & Windahl, S. (2015). Communication models for the study of mass
communications. Routledge.
Neuliep, J. W. (2017). Intercultural communication: A contextual approach. Sage Publications.
Piller, I. (2017). Intercultural communication: A critical introduction. Edinburgh University
Press.
Samovar, L. A., Porter, R. E., McDaniel, E. R., & Roy, C. S. (2014). Intercultural
communication: A reader. Cengage Learning.
Ting-Toomey, S. (2017). Conflict Face-Negotiation Theory: Tracking its evolutionary journey.
In Conflict Management and Intercultural Communication (pp. 123-143). Routledge.
Tuleja, E. (2016). Intercultural Communication for Global Business: How leaders communicate
for success. Routledge.

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Zhang, Q., Ting-Toomey, S., Oetzel, J. G., & Zhang, J. (2015). The Emotional Side of
Forgiveness: A Cross-Cultural Investigation of the Role of Anger and Compassion and
Face Threat in Interpersonal Forgiveness and Reconciliation. Journal of International
and Intercultural Communication, 8(4), 311-329.