University of XXX: Reflective Report on Product Launch (MGMT20140)

This report is a reflective analysis of the product launch process, focusing on the student's experience and learning from the MGMT20140 module. The report outlines the student's initial feelings, the learning process, and the application of the learned concepts. The student reflects on the nervousness experienced during the activity and highlights the importance of planning and feedback in product development. The report emphasizes the significance of the planning processes and the need for quick feedback after a product's launch. It also explores the use of academic references, including the work of Bouncken et al. (2016) and Lee et al. (2014), to support the ideas presented in the report. The student suggests ways to improve the feedback collection and analysis for future product launches.

MGMT20140: Simple Reflective Template Template number:
Name and student ID:
Activity/experience Description:
This module has given ideas about how to prepare before launching a
product. It mainly have shown me different steps that i should follow
for successful launch of product.
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
During the activity I was very nervous since all the aspects were quite new to me as previously I
was very lean towards this aspects which I have came to know from this module. This activity
have given me sources of how to opt different planning for a successful launch. I was also
nervous because we have to use other groups prototype to interpret what idea they are planning
to launch a product.
Thoughts and Feelings AFTER the activity:
This activity has proved to be a beneficial one for me because I have learnt all the planning
processes and thus I am very happy that these steps which I have learned , I can implement them
before launching a product.
What can you learn from this activity?
I have learned the different planning processes and how to execute them in a proper manner from
this module. I have learned that there are boundaries which should be followed to launch a
product. Fast feedback is required after launching a product and this I came to know from this
module.
What can you do to develop yourself further in the context of this activity?
I should record all the feed backs in a capture grid since it will help me to use my data in a easier
manner. Refine of feedbacks should also be done by me in a proper way that I have received
from the activity.
Academic Reference to link this to theory
Bouncken, R. B., Plüschke, B. D., Pesch, R., & Kraus, S. (2016). Entrepreneurial orientation in
vertical alliances: joint product innovation and learning from allies. Review of Managerial Science,
10(2), 381-409.

Lee, H., Kim, S. G., Park, H. W., & Kang, P. (2014). Pre-launch new product demand forecasting
using the Bass model: A statistical and machine learning-based approach. Technological
Forecasting and Social Change, 86, 49-64.