Reflecting on Big Data Applications in Business Research Methods

This document is a reflective report focusing on the application of big data in business research methodology. The author reflects on their learning experience, emphasizing the value of big data in understanding customer preferences, identifying potential clients, and making better business decisions. The report details how the course enhanced their knowledge of both the advantages and disadvantages of using big data, including risk analysis, data safety, and the development of new revenue streams. The reflection also covers the learning process, including the activities undertaken in assignments, the evaluation of learned concepts, and plans for future application of this knowledge to improve both personal and professional skills, particularly in data collection, analysis, and strategic business planning. The author identifies the importance of research methodologies and statistical techniques for effective data handling and decision-making in a business context.

Running head: BUSINESS RESEARCH METHODOLOGY
Big Data in Business

BUSINESS RESEARCH METHODOLOGY 2
Table of Contents
Reflection report..........................................................................................................................................3
Evaluate the effectiveness and your usefulness of the learning experience.............................................3
Explain how this learning process will be useful to you..........................................................................3
Describe objectively what the happened in the learning process.............................................................4
Evaluate what you learn..........................................................................................................................5
Explain your learning process..................................................................................................................6
Explain Plan how this learning you will apply........................................................................................7
References...................................................................................................................................................8

BUSINESS RESEARCH METHODOLOGY 3
Reflection report
Evaluate the effectiveness and your usefulness of the learning experience
From the assignment, I have gained my understanding regarding uses of big data in the business
organization. It was valuable for me to use the big data in the company. Through the literature
review, I have gained my learning that big data is used for different reasons in a business
organization like detection of potential clients for the company, preference of customers and
other similar activities at the workplace. It is also pointed that big data could support for arriving
at the better scrutiny of the initial phase of the business (Akter, Wamba, Gunasekaran, Dubey,
and Childe, 2016). This learning experience was valuable for me to implement this knowledge
in the business research. I have also developed my comprehension that big data helps the
company for identifying ways to venture into other industries in the marketplace and also
provides the new forms of business. This learning experience was useful for me to enhance my
technical skills.
From the assignment 1, I have generated my knowledge that big data is an effective technique
for gathering and using the response of the customers. The assessment of responses of the
customer aids the management of the company for understanding the perceptions such as
requirements and choices of customers associated with products and services (Chen, Preston, and
Swink, 2015). This learning experience was valuable for me to apply the big data in an
organization.
Explain how this learning process will be useful to you
This course was beneficial for me to develop my knowledge about the advantages and
disadvantageous of using the big data in an organization. I will apply this new knowledge and
insight into the future in terms of using big data in the future. From the assignment 2, I have built

BUSINESS RESEARCH METHODOLOGY 4
my comprehension regarding perform risk analysis. In this way, it is observed that the big data
leads to the predictive assessment and also aids to make an accurate evaluation of social media
reports as well as feedback of the customers (Erevelles, Fukawa, and Swayne, 2016). I have also
increased my understanding with respect to data safety.
In this way, it is evaluated that big data permits the management of the company for mapping the
whole amount of information which is available and processed within the business system. I
have also gained my understanding of developing the new revenue streams. In this way, it is
pointed that big data is implemented by the company for providing insight from the assessment
of market and consumers (Gandomi, and Haider, 2015). I will apply this new knowledge for
generating the new revenue stream for the organization.
As a result, I can enhance my personal as well as professional career. I have also gained my
experience about the process of using big data in the organization. In this way, it is evaluated that
there is a different process of using big data like understanding and targeting the centered users,
understanding and optimizing the different business process, personnel qualification and
performance optimization (George, Haas, and Pentland, 2014). Another process is an
enhancement in health care and public health, the enhancement in sports performance, and
enhancing science and research and optimizing device and machine performance (Alvesson, and
Sköldberg, 2017). I will apply this knowledge to the future in terms of using effectively big data
process at the workplace.
Describe objectively what the happened in the learning process
I did different activities in assignment 1 such as identification of research concern, formulation
of project objective and scope, and development of literature review. I did certain activities in
assignment 2 like a summary of literature review and using the research methodology. The main

BUSINESS RESEARCH METHODOLOGY 5
purpose of using the literature review in the assignment 1 was to develop the depth
understanding about the benefits of using the big data within an organization (Ary, et. al., 2018).
Further, the key cause of developing the project objectives is to complete the research in a
successful way.
The prime cause of using the research methodology is to complete the research in a
methodological way. I did another activity in the assignment 2 such as identification of research
limitation and formulation of the research plan. The main reason for identifying the research
limitation is to complete the research in an ethical and comprehensible manner (Flick, 2015). The
main cause of using research plan is to perform different activities in a specified time period.
Evaluate what you learn
I observed that research methodology facilitate the investigator to improve their understanding
about many techniques that could be effective for collecting the feasible information with respect
to the research matter. I understood that how big data could use by the organization in their
business. I gained my understanding about the many techniques like qualitative and quantitative
data method. I analyzed that the big data could support to obtain competitive benefits in leats
time and cost. It could also support to re-develop the products and services. I analyzed that big
data could support the organization to obtain may advantage like risk analysis, data safety, and
development of new revenue streams (Taylor, et al., 2015). In addition, it is also analyzed that
there are many processes that are used by the organization in their business like understanding
and targeting consumers, optimizing different business procedure, individual qualification and
performance optimization, and enhancement in the health and public health care (Xu, et al.,
2016). I also gained my understanding about the big data as it could support to improve the use
of big data in the organization. It is also evaluated that the big data could be supportive for the

BUSINESS RESEARCH METHODOLOGY 6
company to manage the collected information in leats time and cost. Consequently, the
investigator will be capable to get a feasible result. This study shows that the how the big data
could be effective to improve the performance of the company. This learning could be
imperative for enhancing my professional skills. Moreover, I understood that the research
methodology could support to gain my understanding towards the qualitative and quantitative as
it could enable to get theoretical and numerical information about research matter.
Explain your learning process
In this research, there are many reasons behaving the conducting of Assignment 1 and
Assignment 2. I made the research questions with respect to the big data in business. It could
support to examine the correlation between certain variables such as bid data use and
organization performance. Moreover, I practiced research methodology in the investigation to
effectively collect the data and make a reliable conclusion. In this, it is also examined that
quantitative and qualitative technique used by me to complete objectives and aim of research
(Wamba, et al., 2015). In this, I used interpretivism research philosophy to conduct the
theoretical information with respect to get theoretical data. The deductive approach was not
considered by caused of the research subject. I analyzed that the quantitative research design
could enable the investigator to obtain factual data with respect to the research matter. I also gain
my understanding of sampling method that could be effective to obtain a positive result. I also
understood about types of sampling such as and non-probability and probability sampling
method. I opined that the probability sampling method could facilitate to get realistic outcome
about research matter (Taylor, et al., 2015). The probability sampling method could support to
randomly select the research contestant and get realistic matter. I also gain my knowledge

BUSINESS RESEARCH METHODOLOGY 7
towards many components that could negatively influence the outcome of research such s lack of
resources, time, and cost.
Explain Plan how this learning you will apply
This learning could be imperative in many ways. In this learning, I am capable to understand to
enhance my knowledge towards secondary and primary data collection method. These methods
could support to get feasible information about research issue. I also gained my knowledge
towards many statistical techniques as it would facilitate to obtain a feasible outcome. I observed
that the time frame could support to evaluate the time for completing each aim and objectives of
research (Mackey and Gass, 2015). In addition, I also improved my understanding of personal
and professional skills.

BUSINESS RESEARCH METHODOLOGY 8
References
Akter, S., Wamba, S.F., Gunasekaran, A., Dubey, R. and Childe, S.J., 2016. How to improve
firm performance using big data analytics capability and business strategy
alignment?. International Journal of Production Economics, 182, pp.113-131.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. USA: Sage.
Ary, D., Jacobs, L.C., Irvine, C.K.S. and Walker, D., 2018. Introduction to research in
education. USA: Cengage Learning.
Chen, D.Q., Preston, D.S. and Swink, M., 2015. How the use of big data analytics affects value
creation in supply chain management. Journal of Management Information Systems, 32(4), pp.4-
39.
Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the
transformation of marketing. Journal of Business Research, 69(2), pp.897-904.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. USA: Sage.
Gandomi, A. and Haider, M., 2015. Beyond the hype: Big data concepts, methods, and
analytics. International Journal of Information Management, 35(2), pp.137-144.
George, G., Haas, M.R., and Pentland, A., 2014. Big data and management. Academy of
Management Journal, 57(2), pp.321-326.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design. UK:
Routledge.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.

BUSINESS RESEARCH METHODOLOGY 9
Wamba, S.F., Akter, S., Edwards, A., Chopin, G. and Gnanzou, D., 2015. How ‘big data’can
make a big impact: Findings from a systematic review and a longitudinal case
study. International Journal of Production Economics, 165, pp.234-246.
Xu, Z., Frankwick, G.L., and Ramirez, E., 2016. Effects of big data analytics and traditional
marketing analytics on new product success: A knowledge fusion perspective. Journal of
Business Research, 69(5), pp.1562-1566.