Reflective Report: Technical Department and Customer Focus

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This reflective report details a student's experience within the technical department, focusing on the implementation of a trolley scanner to enhance customer centricity and drive business transformation. The report analyzes the challenges of long checkout queues and the potential of the trolley scanner to improve the customer experience by automating billing processes. It covers the technical components of the scanner, including object sensors, tracking devices, and wireless technology, and emphasizes the importance of teamwork and continuous improvement. The student reflects on the knowledge gained, skill development, and career progression facilitated by this project, referencing relevant literature on smart supply chain solutions and queuing theory. The assignment was a team-based creativity and innovation project, requiring critical analysis and synthesis of information to demonstrate the creative problem-solving process, with a focus on a real-world business problem.
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Reflective report 4
To promote the reflection report, I have been a part of the technical department,
which allowed me to focus on managing customer centricity by analysing the different
components required to enhance the technical functions and ensure transformation of
business through the introduction of the Trolley Scanner. I understood that the major
challenges associated with the long waiting time in queues and elongated checkout process
after purchasing goods at the supermarket chain can lead to bad experience during shopping
by the customers, which might even question the organisation’s ability to prioritise on the
consumers’ needs along with lack of potential to facilitate creativity and innovation too
(Ledbury 2015). With the assessment of major technical components including the object
sensor, tracking device, product scanner present at the trolley and wireless device in it along
with the functionalities, I have made sure to work as a team and make decisions about
implementing the process effectively and make sure to bring continuous improvement. This
would enhance the experiences of customers and even make them visit the stores, as the
supermarket chains would be less crowded with automated billing replacing the traditional
billing at the checkout counters, furthermore enrich the shopping experiences (Raj et al.,
2018). All these knowledge and information acqusitions along with idea generation should
also benefit me to strengthen my skills and knowledge and allow me to progress in my
professional career with my potential too.
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References
Ledbury, S. (2015). Smart supply chain solutions for ecommerce distribution. MHD Supply
Chain Solutions, 45(3), 26.
Raj, S. Y., Karthee, K., Sundaram, S. K., Nishal, M., & Prasad, K. R. (2018). Increasing
reliability and productivity in hypermarkets by queuing theory analysis and a smart
shopping cart-based system. International Journal of Business Excellence, 14(4), 545-
556.
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