Reflective Evaluation Report: Leadership and Starbucks Project

This report provides a detailed reflective evaluation of a team project focused on Starbucks, exploring the application of reflective practice and the Gibbs Reflective Cycle. The report begins with an introduction to reflective evaluation, defining its purpose and outlining the methodology used. The main body of the report delves into the nature and purpose of reflective practice, emphasizing its role in continuous learning and self-awareness. It then provides a personal reflection on the experience of working on the Starbucks project, including the team dynamics, individual roles, and challenges encountered. The report also examines the relationship between relevant theory, specifically the Gibbs Reflective Cycle, and the practical experience, illustrating how the cycle was used to structure and analyze the project. Furthermore, it highlights key issues encountered during role-play activities and concludes with an overall assessment of the learning outcomes and future action plans. The report incorporates various analytical tools, such as SWOT and PEST analyses, to provide a comprehensive understanding of the Starbucks case study and the leadership challenges faced.

Reflective Evaluation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Nature and purpose of reflective practice:..................................................................................1
Reflection on personal experience..............................................................................................4
Reflection on the relationship between relevant theory and the experience...............................4
Examples of key issues during a role play activities...................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Reflective Evaluation can be defined as the process of reflecting one’s own experience
with a purpose to learn from that particular experience. Reflective evaluation involves paying a
critical attention to the theories and practical values which informs everyday actions of an
individual by the practices of an individual reflexively and reflectively (Brand and Antoniewicz,
2016). Report will discuss about detailed reflection of my own personal experiences of
Starbucks. This report will discuss about the relationship between relevant theory and my
personal experience at Starbucks and also it discusses about the key issues encountered during
role play activities.
PART B
Nature and purpose of reflective practice
Reflective practice is a kind of ability in which an individual reflects on its own actions in
order to engage in the process of continuous learning. Reflective practice is a modern term and is
evolving. It leads to the developmental insights of an individual. It encourages the ability of an
individual to reflect in action while doing something and acting on after doing something which
is an important feature of professional reflective practice (Shum and et.al., 2016). It is used for
one’s own development. It is an adaptable process as it is a set of ideas which can be used along
with many other concepts of learning, self-improvement, training and personal development.
Reflective practice has various purposes one purpose is to increase self-awareness which
is a key component of an individual’s key emotions and also helps to understand what others feel
about us during an activity (Canniford and Fox-Young, 2015). It can also help an individual in
developing a creative thinking skills and also to encourage active management in the process of
work. Reflective cycle is mainly considered with self development and it enables future personal
growth, how to think and feel about present and past situations. It is the valuable methodology
for using insights and learn more from the past and to asses the present situation and how to
improve present and future.
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The main purpose of reflective writing is mainly is describing what I'm doing which is
basically describing individual person and personality as well. Other than this the purpose will
tell what do I need to know which is termed to as contextual. Giving and taking feedback and
evaluating of it is also very much important purpose of reflective writing that will be including
the rationale of whole writing. This will also be including the planning or development phrase
which means that how can I could take my learning further for development of it. Thus the
reflection will help learner to identify all important things and points in relation to task which is
performed by them.
Gibbs Reflective Cycle:
Gibbs reflective cycle is a model which encourages people to think systematically about
the experiences that they had during any specific situations or during an event or activity (Gibbs
Reflective Cycle by Graham Gibbs, 2019). With the help of this model an individual’s reflection
of one's own experience can be structured into different phases (Husebø, O'Regan and Nestel,
2015). This will help an individual to think about the particular experience, event or an activity
in more detail. By applying Gibbs model will help an individual to become aware of their own
actions and also will able to adjust ones own behaviour and changes in a better way by looking
positive and negative impacts of the event.
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Illustration 1: Gibbs Reflective Cycle
(Source: Gibbs Reflective Cycle, 2019)
Description: This stage describes the situstion, activity or an event in detail without drawing any
conclusion right away.
Feelings: This stage is about the feelings and thoughts which have tiggred during the event or
an activity. The intention is not to discuss the feelings in details or to make comments directly.
Evaluation: In this stage a question is asked about the experience was good or bad. Which
approach has woked well an in what way? And also which approach has not worked well ?
Analysis: This phase is all about what has been learned from event, sityuation or from an
activity and based upon the experience an individual comes to what to do in similar situations in
future.
Conclusion: This stage take a step back and have to look yourself from a distance and ask what
else could have done in situation. The information gathered by an individual is valuable in this
step and encourges to come to useful conclusion.
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Reflection on personal experience
I got an opportunity to prepare report on one of the famous coffee house Starbucks with
my other teammates for which we all collaboratively worked and gained information as well. So
we all at first divided whole work and responsibility among ourselves so that working as team
could be simplified. I was chosen as team leader by my team members. My personal experience
of working as team and drawing our finding upon market research and strategies of Starbucks
was pretty good. Within the report we were able to find out that Starbucks is largest coffee house
of world and is been at present working in about 28000+ locations all over the world. The
situational analysis of company was also done which studied both internal and external
environment of Starbucks with the help of which I came to know that company is generating
extraordinary income.
Within our report we also mentioned about all external factors which are impacting
decision making process of Starbucks while they are working. So my personal experience during
the time of making report was very much good I was able to incorporate all my analytic skills
within report. I came to know how political, economic, social, technological and legal factors
would be impacting Starbucks and how company should be aware of all of them. Throughout the
whole activity I was able to learn about how to work with my team and importance of
communication. For me it was very much important that my team is working together so that our
common goal could be achieved. This was my duty to be able to effectively communicate with
my team and helping them during the time of their problems. I have learnt self-management
which is very much essential for managing others working into group. With the help of this I was
able to evaluate what are my strength and weakness so that I could be able to work upon them all
for betterment.
Step 1- Description: A study on community management of Starbucks which is a famous coffee
brand across the world. For that purpose I have done situational analysis of external and internal
environment of Starbucks in which I came to know that Starbucks entered in the business of tea
and purchased Tazo brand and the Organisation is also making good benefits with mugs. I also
learned that there are various competitors present in markets. I also done PEST analysis on
Starbucks to know the external environmental conditions faced by Starbucks. To know the
internal capabilities I conducted SWOT analysis of Starbucks to know the strengths, weaknesses,
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opportunities and threats of Starbucks. I also framed what would be the marketing strategies for
Starbucks for increasing their growth and improvements in the quality of food products in U.S.
Step 2- Feelings: I was excited to conduct a research on Starbucks and I felt great while
conducting a research. Though it was challenging task but I was equally excited to complete the
project to assess the results of the projects. My team mates were also excited to participate in a
research on
Step 3- Evaluation: During a research on Starbucks I easily conducted SWOT analysis on
Starbucks because I could easily communicate with the managers and employees of the
organization and they helped me a lot during SWOT analysis. I asked many questions regarding
strengths, weaknesses, opportunities and threats and they did not hesitate to answer me which
made a job easy for me. During PEST analysis on Starbucks, I had analyse various factors like
political, economic, social and technological factors of an organisation as these factors keep on
changing so it was hard and challenging to conduct. But in-spite of these challenges I was happy
that I completed my research on Starbucks.
Step 4- Analysis: While conducting research on Starbucks I learned that commercial laws are
exerting pressure on Starbucks. Also I learned that financial costs will grow in future for
Starbucks and also a company is promoting new item while enhancing coffee which has proved
beneficial for organization. I also learned that Starbucks are making innovations in their
manufacturing processes which can benefit in future. While conducting SWOT analysis on
Starbucks I learned that organisation holds a strong position as an organization but customers are
worried about the practice and social responsibility of Starbucks. I also came to know that there
exists various opportunities like Starbucks can improve their transactions and increase the
mindfulness of customers. I also learned that improvement in the lifestyles of the customers is
posing threat to the organization as people are reducing the consumption of caffeine due to
health issues.
Step 5-Conclusion: A research on Starbucks was a good experience, I have learned many things
during a research on organisation. I learned a lot about the organization and external and internal
environmental factors have an impact on the organization. All people involved in this activity
were helpful and supportive in nature which helped me a lot while during a research.
Step 6- Action Plan: I will use Porter's Five Force to understand what are the forces that have
an impact on the organisation.
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I have learned how to effectively communicate with the team member. During the
activity I used to communicate with team members on various issues which has developed my
communication skills. I have also learned how a team works during activity, we used to support
each other during multiple tasks and also I learned the team building is important for completion
of tasks and working as a team helps in performing tasks easy
Reflection on the relationship between relevant theory and the experience
Discription: Gibbs reflective cycle has helped me to think about the entire experience that I had
while conducting a research on Starbucks.
Feelings: This model has helped me to understand my learning’s on Starbucks and helped me to
express my personal experience of my research on Starbucks. I expressed my feelings of
conducting a research on Starbucks i.e. what me and my team mates actually felt while
conducting a research on Starbucks. I have also expresses my team mates experience about the
entire research on Starbucks, what went well during the research and who has made
contributions in my research.
Evaluation: I have evaluated entire process of research on Starbucks i.e. was the techniques use
by me and did these technques helped me to complete my research.
Analysis: While analysing the entire research I came to know about positive and negative points
during the research. I have written down my problems which will be covered up in future.
Action plan: I have framed a action plane to use Porter' five forces in future.
Conclusion: With the help of Gibbs Reflective Cycle, I could frame out the conclusion of entire
research in a proper way which will help me to make my future researches better and effective
and even I have framed an action plan for conducting a research on Starbucks in future. Gibbs
Reflective Cycle has proven beneficial for after completing my research on Starbucks. I could
frame out entire experience of me and experience my team mates that we experienced while
conducting a research on Starbucks. I came to know about how various approaches has been
useful while conducting a research on Starbucks and what other approaches I would use if I
conduct any research on Starbucks in future.
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Examples of key issues during a role play activities
A key issues that was faced by me during role playing activity was self management, it is
the key issue that I faced during an activity and I have to manage my self in various ways which
was quite challenging for me. During role playing activity lot of pressure was on me in order to
make the role play activity successful. I had to face some problems in distributing power and
authority among the team mates as I could not make the judgements properly, it was very time
consuming for me to take a proper decision. I faced many self management issues during the
various aspects of role playing like decision making problems, leadership problems, proper
planing etc. But it was the team work that made the role playing activity a success. We worked
as a proper team while role playing. We had a proper collaboration, effective communication and
trust while role playing. Team building has proven successful while role playing activity, we as
team had all the qualities that is required as an effective team. So it is the team work that has
helped me to make a role playing a success. The key area of development is self managemt, as I
have deal with the self management issues and I had to face various problems in managing my
selfand also in making the proper judgements. So my area of development in future is developing
a self management skills in me. By developing a proper self management skills I would be able
deal and overcome with various issues that I would face in future as a leader.
CONCLUSION
It can be concluded from the report that reflective evaluation is the best way to express
and evaluate one’s own experience and helps to know and learn about particular experience.
Reflective evaluation has helped me to drive me and my team mates entire experience while
conducting a research. This report concludes that with the help of Gibbs Reflective cycle I was
able to frame my reflection about the entire experience of conducting research on Starbucks.
With the of Gibbs model I framed my positive and negative experiences and what will be my
action plan for conducting a research in future. This report also concludes that I had to face self
management issue while role playing activities but me and my team mates worked as a team in
order to make the role playing activities successful. It is also concluded that my key area of
development is developing a proper leadership qualities in me.
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REFERENCES
Books and Journals
Brand, R. and Antoniewicz, F., 2016. Affective Evaluations of Exercising: The Role of
Automatic–Reflective Evaluation Discrepancy. Journal of Sport and Exercise
Psychology. 38(6). pp.631-638.
Canniford, L. J. and Fox-Young, S., 2015. Learning and assessing competence in reflective
practice: student evaluation of the relative value of aspects of an integrated, interactive
reflective practice syllabus. Collegian. 22(3). pp.291-297.
Husebø, S. E., O'Regan, S. and Nestel, D., 2015. Reflective practice and its role in
simulation. Clinical Simulation in Nursing. 11(8). pp.368-375.
Shum, S. B and et.al., 2016. April. Reflecting on reflective writing analytics: Assessment
challenges and iterative evaluation of a prototype tool. In Proceedings of the sixth
international conference on learning analytics & knowledge. (pp. 213-222). ACM.
Online
Gibbs Reflective Cycle by Graham Gibbs. 2019. [Online]. Available Through:
<https://www.toolshero.com/management/gibbs-reflective-cycle-graham-gibbs/>.
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