Reflective Template Assignment for MGMT20140 Module - Marketing Skills

This assignment presents a reflective template focusing on marketing skills, specifically examining how entrepreneurs utilize various marketing methods. The student reflects on the experience of learning about these methods, highlighting the impact of different marketing strategies and the importance of understanding customer behavior. The assignment explores the student's thoughts and feelings during and after the activity, including the challenges and insights gained. It also covers the student's plans for future development, such as segmenting customers based on demographics and motivation, and identifying competitors. The assignment references academic sources like Armstrong, Kotler, and Barringer to support the analysis of marketing concepts and their practical application.

MGMT20140: Simple Reflective Template Template number:
Name and student ID:
Activity/experience Description:
Marketing skills used by entrepreneurs and this module helped me to
grasp idea about these skills. I was astonished to see that
entrepreneurs adopt different methods for marketing their product. I
have observed the different ways the entrepreneurs use for promoting
their product and this promotion plays an integral role in marketing.
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
It was very interesting for me to know that entrepreneurs carry out different activities to conduct
marketing, they considers several factors while marketing their product. I was little bit tired since
these marketing skills was very complex to understand.
Thoughts and Feelings AFTER the activity:
After the activity, I was feeling relieved and at the same time I was happy that I have finished the
activities in a suitable way. Though I was tired but at the end I was the one who was very active at
the end of the activity.
What can you learn from this activity?
I have learnt that entrepreneurs mainly targets different age groups for their product and this age
specification was very appealing for me to know. Before understanding the customer behaviour
marketing cannot adopt or target any method or group, this understanding aware me how the
different marketing skills affect our emotions
What can you do to develop yourself further in the context of this activity?
I am planning to segregate between different characteristics which include: demographic and
motivation. I also want to follow different ways that can be used to identify competitors who
directly and indirectly affects my marketing of a product.
Academic Reference to link this to theory
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson
Education.
Barringer, B. (2012). Entrepreneurship: Successfully Launching New Ventures, (2012).