Reflective Writing: Importance of Marketing Strategy in Tourism Sector

This reflective writing assignment details a student's learning experience while researching the importance of marketing strategies in the tourism and hospitality industry. The student reflects on the challenges and insights gained throughout the research process, including data collection methods (primary and secondary), literature review, and data analysis techniques (qualitative and quantitative). The assignment highlights the application of mixed methods research, the use of statistical tools like SPSS, and the development of hypotheses. The student also discusses how this learning process will be beneficial for their future career, enabling them to analyze situations from different perspectives and contribute to the marketing strategies of future companies. The reflection also acknowledges the limitations of the research and suggests avenues for further study. Desklib provides a platform to explore such assignments and a wealth of study resources.

Running head: REFLECTIVE WRITING
Reflective writing
Name of the student:
Name of the university:
Author note

1REFLECTIVE WRITING
Assignment 3
1. After completing the literature review and the research report on the topic of importance
of marketing strategy in the tourism and hospitality industry, I have gained knowledge on
different processes of conducting a research study. It was my first experience in
conducting a research therefore; all the steps involved in the process were completely
new to me. In the course of this research, I have learnt that research is a long- term
process and needs enough patience to complete the task successfully. It was an enriching
experience for me to collect, analyze and evaluate data in order to come to a probable
solution for the research problem. My research guide has helped me at every step by
selecting suitable methods for collecting and analyzing data. I understood that research
data could be collected from the two sources of primary and secondary. Initially I had no
idea about the methods of data collection, however this specific research procedure
helped to achieve an amazing learning experience.
2. I think this learning process will be helpful in my future career as well as life apart from
the particular course and program. This is because a research procedure helps in looking
at the situation from different angle and analyzing it accordingly. Therefore, a successful
completion of this research will be helpful for me in scoring good marks as in have
gained good knowledge regarding the topic. Moreover, I will be able to pass out from this
program with a bright career in front of me, as I will be loaded with an ocean full of
knowledge. This research procedure will help me in seeking a career as a research analyst
or in the travel and tourism department because of a strong background in the same area.
Furthermore, I will be able to spread my knowledge among others by teaching the school
or college students. In future, I can apply my knowledge in writing research paper which

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might be published in the international journal. This great learning experience will help
me in boosting up my career.
3. There were many different activities involved in the research process, which I learnt
systematically as per the advice of my guide. The first step included selecting a specific
research topic from a large universe. When my topic on the marketing strategy in the
tourism and hospitality industry was approved, I was told to collect data. I realized that
the primary sources of data are collected by interviewing the research participants while
secondary data is collected from existing documents. I have conducted a literature review
to focus on the previous researches done on this topic and used mixed method to collect
data. This research helped me to gather knowledge about the two methods involved in the
data analysis process- qualitative and quantitative. For the purpose of this research, I have
surveyed 50 foreign visitors using 10 questionnaires. At the end of data collection, I have
analyzed both to come to a probable conclusion. I realized that a research carried out
using the mixed method is more effective.
4. The business research was successful in deriving conclusion about the research topic by
finding relevant solution for the problem statement. I have evaluated the collected data by
conducting an analysis of various statistical tools. It was necessary for this research to
find out the two variables. In order to fulfill that purpose, I have learnt the process of
regression analysis. This analysis helped me to find out about the implied nature and the
degree of relationship between the dependent and independent research variable. For the
first time, I have used SPSS statistical tools data under the supervision of my research
guide to maintain validity and accuracy of the information. I have achieved an efficient
learning process by using appropriate methodological tool. As I have used the mixed

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method approach for collecting data therefore, I was acquainted with both the techniques
of qualitative and quantitative data analysis. Therefore, this business research was useful
in enhancing my learning ability on the topic of marketing strategy. Initially I was not
much aware of the marketing strategies used in the tourism and hospitality industry.
However, this research helped me in attaining proper insight about the marketing mix
strategies and other concepts.
5. I have conducted assignment 1 and assignment 2 to have the basic understanding about
the processes used in research methodology. During the course of this research, I have
learnt plenty of new things, which were completely unknown to me. Collecting data from
the primary sources came as a challenge as the respondents were not ready to reply
honestly. I used my communication skills in order to convince them for giving valid
answers. I could relate the learning of this research with another project and the methods
that I have learnt will be effective in easy collection of the data. I have made a null and an
alternate hypothesis to make assumptions about the conclusion of the research. Although
a probable conclusion was derived from this research but I have learnt that, no research is
ever complete. A research on a certain topic such as marketing strategy of tourism and
hospitality sector will pave the way for further study. This is because there were certain
limitations in this particular study.
6. My research subject was based on the marketing strategy of the tourism and hospitality
industry. It will be helpful in enhancing my course on hospitality management. Even after
passing out as a student, it will help me in building my future career. The learning of this
research will help me in sharing my opinion regarding the marketing strategies of my
future company. It will make my life better as I will evolve as an experienced individual

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in the job sector after gaining knowledge from the particular research. If I enter into the
tourism and hospitality sector, I will be able to make good prospects by using the
knowledge gained from this particular research study.

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