This report examines the marketing strategy for Refresco's new healthy drink product, 'Refreshoo,' focusing on its launch in the UK market. The introduction defines marketing and sets the context of Refresco as a leading fruit juice provider. Task 1 details the new product, a pineapple and aloe vera drink, highlighting its health benefits and ingredients. Task 2 provides a market analysis, including market size, trends, competitors, and consumer behavior in the UK. Task 3 outlines the STP (Segmentation, Targeting, and Positioning) strategy, identifying the target market as health-conscious young adults. Task 4 discusses the marketing mix, focusing on product, price, place, and promotion strategies for 'Refreshoo.' The report concludes with a summary of the marketing activities and recommendations for the new product launch.