Refugee Campaign: Digital Marketing Effectiveness and Target Audience

This report analyzes a proposed refugee support campaign, exploring potential partnerships with organizations like the Red Cross and the Refugee Olympic Team to enhance its impact. It examines the positive effects these partnerships could have on refugees, referencing successful campaigns and outlining the benefits of digital marketing, particularly through social media platforms like Instagram, Facebook, and Twitter. The report emphasizes the cost-effectiveness and reach of social media, as well as the effectiveness of YouTube campaigns in attracting donors. Furthermore, the report addresses the importance of selecting a target audience and outlines the research methods to understand their needs, including demographics, psychographics, and behaviors. Finally, it sets specific behavioral objectives and measurable goals for the campaign's success.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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1- Why I would partner with them? ( Red Cross + Olymics 2016 – Refugee Nation )
The Red Cross Refugee support provides supports to millions of refugees who are in the
feeling conditions in countries like Syria, Iraq as well as Afghanistan. The refugees are well
known for creating daunting humanitarian crisis in decades (Truppa et al., 2019). The Red cross
is found to be working in numerous countries for helping the refugee families from their life of
crisis to a better life condition. The Red Cross provides financial support and mitigate the urgent
needs of the asylum seekers and it often includes food parcels and vouchers, cloths, small
amount of cash, cloths and blankets. Other help provided by the organization includes healthcare,
career advice , travel vouchers, reuniting family and emotional support.
When it comes to the Refugee Olympic team 2016, is an Olympics team created to
demonstrate solidarity with the world’s refugees (Lowe, 2017). Considering the fact that like the
above mentioned organization, the mentioned team also has the capability to provide active
support to my refugee campaign. The Olympic 2016 team will encourage the refugees to reach
their dreams. Considering the fact that I am planning to create my own Refugee campaign,
developing partnership with the Red Cross will be very helpful for the campaign.
2- What positive effects have (Red Cross + Refugee Nation ) had on Refugees?
Both the Red Cross organization and the Refugee nation Olympic will be highly beneficial
for the refugee campaign. While the Red Cross organization will help the refugees to get settled
in the foreign land, the Olympic 2016 Refugee nation will encourage them to achieve what they
dream for. The Red Cross nation will not only provide the refugees with emergency supports like
food, shelter and healthcare, it will also provide them with emotional support (Gatrell, 2018). On
the other hand, the refugee Nation Olympic will unite all the refugees and build a sense of unity

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amongst themselves. This in turn will help them to deal with adverse situations and complexities
together as a team (Morgan, 2016). Thus both the organizations will definitely impose positive
impact on my refugee campaign. As per their tagline “We all are united by hope and solidarity.
We re all standing up for refugees.”
3- What successful campaigns have they run? (Red Cross + Olymics 2016 – Refugee
Nation)
Both the mentioned institutions have successfully launched a good number of campaigns for
the refugees. For instance, the Red Cross Haiti campaign had attracted more than 3 millions
unique mobile donors (Morgan, 2016). The America n Red Cross organization had received
donations for the Haiti Earthquake campaign from 3 million unique donors of which 20,000
opted in to receive ongoing email communications from the nonprofits organization. When it
comes to the Refugee nation Olympics, Ogilvy's Flag for Refugee Nation and
Its Olympic Team Wins Best of Show in the One show.
Part 2
Why is digital marketing effective?
In this era of technology, more than 78 percent of the World’s population are present in
popular social media platforms like Instagram, Facebook and Twitter (Lenskyj, 2017). Thus
marketing through social media will enable me to reach to a huge mass of potential donors
within a very limited time period. On the other hand, social media marketing is considered to be
one of the most cost effective digital marketing techniques. This is because, for opening an page
in social media platforms, no major charges needs to paid. As a result of this, social media
marketing will enable me to save money and invest more for the wellbeing of the refugees. Not

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only this, social media marketing will also enable me to maintain regular communication with
the potential donors.
Success of YouTube campaigns
Youtube is considered as one of the most successful digital strategy to attract the
attention of the donors. Both the above mentioned organization has gained the attention of the
potential donors in several campaigns with the help of YouTube advertising. in order to gain
success through YouTube campaigns I will chiefly concentrate on developing effective and
emotionally attractive YouTube content.

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Reference List
Gatrell, P. (2018). 18 Europe’s first refugee crisis: World War I. The Economics of the Great
War, 161.
Lenskyj, H. J. (2017). Olympic ideals and the limitations of liberal protest. The International
Journal of the History of Sport, 34(3-4), 184-200.
Lowe, K. A. (2017). The League of Red Cross Societies and International Committee of the Red
Cross: a Re-Evaluation of American Influence in Interwar Internationalism. Moving the
Social, 57, 37-56.
Martin, M. F. (2017). Burma’s Brutal Campaign against the Rohingya. Congressional Research
Service, 7-5700.
Morgan, J. (2016). Frontline: Providing health care in Greece's refugee camps. The
Lancet, 388(10046), 748.
Truppa, C., Leresche, E., Fuller, A. F., Marnicio, A. S., Abisaab, J., El Hayek, N., ... & Leaning,
J. (2019). Utilization of primary health care services among Syrian refugee and Lebanese
women targeted by the ICRC program in Lebanon: a cross-sectional study. Conflict and
Health, 13(1), 7.