Social Marketing Campaign Report: Refugee Support and Aid

This report details a social media campaign aimed at providing financial and mental support to refugees. The report identifies the target audience, including youths, students, human rights commissions, and the upper-middle class, and explains the rationale behind their selection. It also highlights the importance of partnering with humanitarian organizations like the Red Cross and Refugee Nation. The report outlines the research methods used to understand the target audience, including surveys and interviews. Furthermore, it sets behavior objectives and measurable goals, such as increasing financial support and volunteer participation, and aims to reduce the issue of refugees in Australia by at least 5% within six months, providing accommodations and healthcare support. The report emphasizes the need for transparency and the use of social media platforms to disseminate campaign information and build trust. Finally, the report includes a reference list of the sources used.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1
Report 2
Selection of target audience
Considering the fact that the chief purpose of my social media campaign is to provide
both financial as well as mental support to the refugees, the target audience of the campaign
includes the youths, students, human right commission, upper middle class and elite population
of the community. While the youths and student will be targeted for providing volunteer service
in the campaigns, the elite and upper middle class audience will help us to raise the funding of
the campaign. Both male and female donors have been targeted for the mentioned campaign.
When it comes to the psychographic segmentation, the target audience who are aware of the
issues associated with the refugees and possess efficient readiness to act for the same has been
targeted.
Additional important audience
Apart from the above mentioned target audience, the most crucial additional important
audience for the mentioned campaign includes voluntary humanitarian organizations like Red
cross an Refugee nation as well as trustee boards and other charitable organization. The
mentioned organizations are highly renowned globally and have the potential to provide efficient
financial as well as other supports to the refugee campaign. Considering the fact that these
organizations provides both financial, healthcare as well as other supports to the refugees,
establishing partnership with them will help me to incorporate greater number of refugees and
provide them with better support and opportunities.
Method use to research the key Audience Segment

2
In order to gain success in the campaign, it is highly crucial to make it appealing and trustworthy
to both the primary as well as secondary target audience. For this, the most important thing is to
understand the psychology and specific requirement of the both mentioned target audience. The
method that will be used for collecting information about my primary target audience includes a
survey. The participant of the survey will be selected with the help of probability or random
sampling. Questionaries comprised of 10 close ended questions will be developed in order to
understand the psychology of the primary target audiences. The survey will be done online with
the help d social media platforms. In order to understand psychology and requirements of the
secondary target consumers, an interview will be conducted with two leaders of Red Cross
Australia organization.

3
Report (3)
Set behavior objectives and target goals
What, very specifically, do you want to influence your target audience to do as a result of your
campaign?
When it comes to the specific tasks, we want our target audience to perform it includes providing
financial support as well as volunteer support from both the primary as well as secondary
audiences. Along with financial and volunteer support we are also expecting to obtain healthcare
and medical support from the target audiences. s. The help we can offer will depend on where
you are. It can include:
 food parcels and vouchers
 small amounts of cash
 clothes
 toiletries
 blankets
 baby items.
Other help that may be provided by the organization includes
 travel vouchers
 benefits and career advice
 health care – registering with a GP or dentist

4
 coming with you to appointments
 adjusting to life in Australia (Smith, 2017)
 orientation – getting to know your local area
 emotional support
 Reuniting family.
Is there anything your social marketing needs them to know in order to act?
The basic information that both the primary and secondary audience needs to know about
the campaign is its starting date, its duration and contact details. All these information has
already been updated by us on all our social media platforms like Facebook, Twitter and
Instagram (Price, 2017). We have also informed our audience both online as well as offline
processes that they can use for providing effective financial support. The whole process that will
be followed by us to reach out to the refugees has also been stated in the social media pages. This
is highly crucial since maintaining transparency will help us to gain the confidence and trust of
the primary an secondary audiences.
Is there anything your social marketing needs them to believe in order to act?
As being stated earlier, gaining trust of the key audiences is highly crucial for ensuring
the success of the campaign. For this, we have to maintain the transparency of the whole process
that will be followed to reach to the refugees and provide them with the financial supports.
What quantifiable and measurable goals are your targeting?

5
The goal of the campaign is to reduce the issue of refugees in Australia by at least 5 percent
within 6 months. For this, we are aiming to provide at least 5000 accommodations to the
refugees as well as effective healthcare support.

6
Reference list
Price, S. (2017). New national refugee action network formed to strengthen campaign. Green
Left Weekly, (1139), 10.
Smith, K. (2017). Sack Dutton, say refugee activists. Green Left Weekly, (1143), 4.