BM562: Consultancy Project Report - Regent College Branding Campaign

This report details a consultancy project focused on developing a branding campaign for Regent College to enhance its market image and attract more students. The report begins with an introduction highlighting the importance of digital campaigns in brand promotion and then proceeds to outline the problem statement, which is the need to increase Regent College's brand value and student footfall amidst growing competition. The research section explores the significance of brand image in attracting students and the college's current market position. The key deliverables of the campaign are identified, including improved market prominence, a stronger market image, an increase in student enrollment, and a heightened brand image. The report also addresses the limitations encountered during the project, such as cost and client availability, and proposes potential solutions. The report includes a detailed analysis of the college's background, its competitors, and the key deliverables of the project. Finally, the report concludes with a handover plan, ensuring the smooth transition of the project's findings and recommendations to Regent College.