Regent College London: Global Business Environment Analysis Report

This report provides an analysis of the global business environment, focusing on Regent College London (RCL). The report begins with an introduction to the global business environment and its impact on businesses. The main body of the report consists of a SWOT analysis, evaluating RCL's strengths, weaknesses, opportunities, and threats. Following the SWOT analysis, an operational and impact analysis is presented, examining marketing and HRM functions within the context of RCL, including the effects of internal drivers like financial resources and external factors such as Brexit. The report concludes by summarizing the key findings and emphasizes the importance of understanding the global business environment for effective decision-making. References to relevant books and journals are also included.

Global Business
Environment

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
SWOT Analysis ..............................................................................................................................3
Operational & impact analysis ........................................................................................................4
CONCLUSION....................................................................................................................................6
REFERENCES.....................................................................................................................................7
Books & Journal:.............................................................................................................................7

INTRODUCTION
Global business environment is defined as environment that exist in different countries
which affects home environment. In this changing period time, it has become essential to focus on
different environment so that issue or problems are faced in those are resolved in effective way. In
business sector, it is essential to focus on these environment so that goals are achieved in proper
manner. Scanning of environment is done on basis of different factors which impact at wider scale.l
This report is based on Regent College London, a university located in United Kingdom. This
report comprises of SWOT and impact analysis.
MAIN BODY
SWOT Analysis
It is framework which is used by entity to access to their internal capabilities to achieve
goals in specific manner. It is time consuming process as because reliable information is needed to
conduct a SWOT analysis. Thus, gaining information about market & internal management require
time. So, this framework is further discussed below-
Strength
Main strength of RCL is that it has wide range of
facilities and students base which reflects their
strong goodwill in educational sector (Barman,
2018).
They have financial resources which are used
by them in most efficient way. Moreover, they
also pool money from large investors.
Another strength is they have skilled employees
and staff members who deliver positive output to
within management.
It is also strength of college that they have a
wide land area & which can be used by them for
other functions and activities.
Weakness
Main weakness of college is that due to this
ongoing pandemic situations they have been
carrying out activities through online modes due
to which it is difficult for them to manage and
handle students in proper manner.
Also, another weakness is that due to impact of
Brexit, it is becoming difficult for them to attract
more students towards college for studies and
extra co-curricular activities.
Students have wide range of alternative options
to switch to other colleges as due to increase of
fees structure (Bejtkovský, 2018).
Opportunity
RCL has opportunity of merging up with
Threats
They have biggest threat of loosing students

consultancies who help them in recruitment and
giving jobs to students.
Another opportunity is that due to pandemic
situation, everyone are taking online classes. So,
RCL can invest in digital tools as well as
technologies (Büyüközkan, 2019).
interest towards studies due to online classes and
which impact on their attitude and behaviour.
Another threat is that due to pandemic situations
are unable to carry out workshops programmes,
which can impact upon their goodwill.
So, from above discussed matter it has been seen that it is essential for chosen College to
access to their internal capabilities and threats so that decision making is done in proper manner.
Moreover, it is also seen that in educational sector market and situations are flexible & it is
necessary to have appropriate knowledge such situations. With proper analysis SWOT, it is easy to
make improvements in both weak & strong areas (Čepel, 2018).
Operational & impact analysis
In business, functional area essential to be focused on basis of al activities are carried out in
correct way. It is crucial to be aware about these operation al analysis so that appropriate measures
are taken. There are two functions in context of Regment College London which are discussed as
follows-
Marketing functions-
In this function, main work is to plan, distribute, marketing information management,
pricing, channel management are some of activities which are performed by marketing function. In
reference of Regment College London, they also perform this marketing function such as they
manages every students through their effect management procedures. It is essential to focus on
these so that decisions are made accordingly. Internal drivers from SWOT such as financial
resources has deep impact on this marketing function as because all activities are carried out on
basis of capital in business. In viewpoint of RCL, their marketing function is affected by this
internal key driver at higher scale. It is because without use of financial resources it is not possible
to execute marketing activities in effective manner (Florea, 2020).
HRM function
It is another function in which it refers to human resource management function in which
main work is to recruit, select & hire deserving candidates for job role. In this function, it includes
training & development, compensation and benefits, performance management, managerial relations

etc. It is necessary to be aware about these functions of HRM so that appropriate objectives are
achieved in appropriate manner (Halvorsen, 2019). With this, RCL is able to hire talented staff and
employees to within college. From examining of SWOT analysis, it is seen that key driver of
BREXIT impacts upon this these functions of HRM at wider scale. For example- in relevance of
chosen college, they cannot hire deserving candidate from outside foreign countries which makes
it is difficult for them to manage and handle students of different fields.
From above discussed matter, it is examined that it is necessary to focus on impacts of these
functions so that it is easy for organisations and businesses to use effective practices. Further, in this
flexible market, situations in businesses are required to be analysed so that positive output is
delivered in correct way. With proper considering of these functions leads to achieving of goals
within period of time.

CONCLUSION
After analysis of above report, it has been concluded that global business environment is
wider & broader concept which is needed to be understood in proper manner. So, discussions has
been made about SWOT & impact analysis. Thus, it has been evaluated that it is necessary to have
deep knowledge about business environment on basis of which it is easy to make effective
decisions.

REFERENCES
Books & Journal:
Barman, 2018. Internet of Things (IoT) as the Future Smart Solution to HRM.
Bejtkovský, 2018. A phenomenon of digitalization and E-recruitment in business
environment.Polish Journal of Management Studies,18.
Büyüközkan, 2019. Integrated SWOT analysis with multiple preference relations.Kybernetes.
Čepel, 2018. Business environment quality index in the SME segment.Journal of Competitiveness.
Florea, 2020. Lone wolf or social monkey? The role of marketing outsourcing in the development
of second-order marketing competences. Industrial Marketing Management, 86, pp.191-200.
Halvorsen, 2019. A retrospective commentary: How fashion blogs function as a marketing tool to
influence consumer behavior: Evidence from Norway. Journal of Global Fashion
Marketing,10(4), pp.398-403.
Kasemsap, 2016. The roles of knowledge management and organizational innovation in global
business. In Civil and Environmental Engineering: Concepts, Methodologies, Tools, and
Applications (pp. 1156-1180). IGI Global.
Mondal, 2017. SWOT analysis and strategies to develop sustainable tourism in Bangladesh.UTMS
Journal of Economics,8(2), pp.159-167.
Qureshi, 2017. Equity and debt financing strategies to fuel global business operations during crisis.
In Global financial crisis and its ramifications on capital markets (pp. 297-319). Springer,
Cham.
Rahman, 2018. Factors influencing E-HRM implementation in government organisations.Journal of
Enterprise Information Management.
Thamrin, 2017. A Rule Based SWOT Analysis Application: A Case Study for Indonesian Higher
Education Institution.Procedia computer science,116, pp.144-150.
You,2019. Bridging technology divide to improve business environment: Insights from African
nations.Journal of Business Research,97, pp.268-280.