Regent College Interview Top Up: Business, Sectors, and Globalisation

This report, an interview top-up for Regent College, delves into various aspects of business and economics. It begins by explaining the author's choice of Regent College and how the degree will aid them in the future. The report differentiates between the public and private sectors, providing examples of each, specifically highlighting their roles and contributions to the UK economy. It then analyzes business mergers, using the Vodafone and Mannesmann merger as a case study, including SWOT and PESTEL analyses, marketing mix, and Porter's Five Forces Model. Furthermore, the report examines globalization and trading blocs, discussing their advantages. Finally, it touches on types of promotion, referencing Keller's Strategic Brand Management and concluding with a list of references.

INTERVIEW TOP UP
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Table of Contents
Why Regent/College?......................................................................................................................3
How will this degree help you in the future?...................................................................................3
Public Sector/Private Sector............................................................................................................3
Public Sector...............................................................................................................................3
Private Sector..............................................................................................................................4
Business Merger...............................................................................................................................4
Globalisation and trading blocs.......................................................................................................5
Types of Promotion..........................................................................................................................6
References........................................................................................................................................7
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Why Regent/College?
The specific reason for choosing regent college is that, it is an imaginative/innovative
doctoral level college of religious philosophy (Theology). Basically, this is a place where
scholars learn about different perspectives which helps in meeting lively hood, fill them with
enthusiasm and boosts confidence. Including this, it can be said that it is a place where an
individual finds a way to success. Over the years, Regent College has been a home for different
scholars who are influenced with theology. Also, this college has remained on the top in context
to Christian studies.
How will this degree help you in the future?
Primal benefit of this degree is that, it will help in increased access to ample number of
job opportunities. Along with this, it will also lead to become much more specialised and
innovative in future aspects. Also, achievement of this degree will empower, boosts up the
confidence and it may also lead to offer proper sense to get connected with the real world
considering all the concepts in relation to theology. On the other hand, pursuing this degree
would deliver different advantages to resolve most of complex challenges that can be faced.
Also, in relation to future this degree would lead to overcome adversity, reduction of stress
linked with what is required to be done in near future and so on, which means this degree will
help in setting goals and show a way to attain them in relation to dream job.
Public Sector/Private Sector
Public Sector
Public Sector can be defined as a division where different agencies, companies,
businesses that are regulated by Government of a country. Basically, every single nation has
some companies that authorities manages, controls and operates, in order to support the economy
(Agarwal and Sajid, 2017).
Some of the examples of Public Sector organisations:
News Corp UK & Ireland Limited, Transport for London (TFL) and more are said to be
some of the crucial examples that are coming under Public Sector of UK and run by local
government only of United Kingdom. Including this, if it is talked about Transport for London
(Corporation regulated by government of United Kingdom), has supported United Kingdom's
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economy, where provision of free, accurate and real-time open data that has been given to
developers, which raised economy by £130 millions per year.
Private Sector
Private Sector consists of a number of enterprises, companies, that are owned by common
people. Primal aim of a company coming under private sector is that to earn profits through
selling products and services based on the requirements of targeted and potential customers.
Some of the examples of Private Sector organisations:
Lidl Stiftung & Co. KG is a German global discount supermarket chain, which is dealing
in retailing industry as a private company. It was found by Josef Schwarz and at the moment it is
a chief competitor of several supermarkets like ALDI, ASDA, TESCO and so on. If it is talked
about Lidl's support to United Kingdom's economy then it is holding a grocery market share of
5.9%, which has helped boosting number of opportunities for job seekers and so on.
Business Merger
A business merger can be defined as an agreement that consists of different elements like
sharing percentage of both profits & losses among two organisations. Basically, this
correspondence merge two different businesses into one. Primal aim of a merger is to expand
business reach so that market share of firm could effectively get improved (Hirst and Thompson,
2019).
Example of Business Merger: Merger of Vodafone and Mannesmann can be considered
as a perfect example of merger and acquisition. Vodafone faced heavy losses after one-off costs
of more than £23.5 billion connected to the Mannesmann deal. During the merger period,
Vodafone was in a superior financial position compared to its competitors. After Mannesmann
acquisition, it doubled the size of Vodafone, if it is compared with Vodafone (Examples of Most
Successful Company Mergers and Acquisitions of All Time, 2020).
Business theories:
SWOT Analysis:
Strengths: Primal strength of Vodafone is that
it is a popular, customer centric brand which
raised trust of customers through offering them
quality services worldwide.
Weaknesses: No growth in United States'
Market, even when it is holding a strong
technical infrastructure.
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Opportunities: Bringing in 5G for customers at
world level before it's competitors.
Threats: Increasing rivalry in international
telecommunication market.
PESTEL Analysis:
This is tool, which helps Vodafone in analysing the different macro-environmental
factors like political, economical, social, technological, environmental and legal that may affects
company's functions and operations management system.
Marketing Mix:
Since, Vodafone is dealing within telecommunications industry, it is vital to develop an
effective marketing strategy, which can be developed considering the marketing mix tool.
Basically, this approach aid Vodafone in determining different products along with what brand is
offering to potential customers. It consists of different 7 Ps and these are: Product, Place, Price,
Promotion, People, Processes and Physical Evidence.
Porter's Five Forces Model:
Basically, this model may aid Vodafone in analysing the attractiveness of industry
through performing the competitive analysis. It consists of different forces like threat of new
entrants, bargaining power of suppliers, bargaining power of buyers, threat from substitute
products and rivalry among the existing rivals that are already performing operations within the
market.
Globalisation and trading blocs
Globalisation: This type of approach basically increases interdependence and integration
among different economies (across borders), where business organisations could effectively
conduct their operations considering different rules and regulations set by companies (Sung and
et. al., 2017).
Advantage: Primal advantage that came in front is that globalisation aid in boosting
average growth rate an economy (Country).
Trading blocs: This is particular group of countries that develops a union, where number
of agreements like free trade and more takes place (European Union, NAFTA, SAFTA, ASEAN
and so on).
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Advantage: Open trade helps different companies to faster transfer different technologies
among nations.
Types of Promotion
This is one kind of a promotion type, which was given by Keller. This could be
understood with a good example of Vodafone where it's Strategic Brand Management has
showed that (Big B) i.e. Brand Vodafone is considering to be brand identity that consists of
different elements like image, culture, values and so on. Apart from this, Small ‘b’ shows
Vodafone's visual individuality like brand colours, logo, brand architecture, slogans and so on
(Brand With Big ‘b’ And Small ‘b’, 2016).
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References
Books and Journals
Hirst, P. and Thompson, G., 2019. The future of globalisation. In The Handbook of
Globalisation, Third Edition. Edward Elgar Publishing.
Sung, W. and et. al., 2017. Employees’ responses to an organizational merger: Intraindividual
change in organizational identification, attachment, and turnover. Journal of Applied
Psychology. 102(6). p.910.
Agarwal, P. and Sajid, S. M., 2017. A study of job satisfaction, organizational commitment and
turnover intention among public and private sector employees. Journal of Management
Research. 17(3). pp.123-136.
Online
Examples of Most Successful Company Mergers and Acquisitions of All Time. 2020. [Online].
Available through:
<https://www.researchgate.net/publication/329325255_Vodafone_Acquisition_of_Man
nesmann_Integrated_Case_Studies>.
Brand With Big ‘b’ And Small ‘b’. 2016. [Online]. Available through:
<https://celesteexperience.com/brand-with-big-b-and-small-b/>.
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