This project portfolio, submitted in partial fulfillment of the BM562 module assignments, details the development of a new campaign for Regent College London. The project, titled "To develop the NEW CAMPAIN for regent college to promote the brand for Thinking in to character," involves a consultancy group of five students. The portfolio includes the client brief, exploration and agreement of the brief, a detailed project plan with monthly updates, a signed partnership agreement, minutes of all team, supervisor, and client meetings, showcase evidence, and a client report. The project aims to address the client's need to increase student enrollment by promoting the Regent College brand, considering competitor analysis and market research. The portfolio documents the team's actions, deadlines, and concerns, including budget limitations and client availability. It also outlines the partnership agreement, detailing team roles, meeting protocols, and performance management processes. The project plan utilizes the RACE Model for campaign approval and budget allocation, and sets deadlines for report preparation and client meetings. The portfolio includes meeting minutes, outlining key discussion points, agreed-upon actions, and deadlines. The goal is to develop a successful campaign that increases brand awareness and student enrollment for Regent College London.
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