BM561 Business Consulting: Regent College Client and Market Analysis

This report provides a comprehensive analysis of Regent College, a London-based institution welcoming students aged 15-35 globally. It identifies the college's clients as diverse, including traditional undergraduates, mid-career changers, and mature learners, with a roughly equal gender balance and a broad geographic distribution. The report examines Regent College's competitive landscape, highlighting institutions like the University of Chester and Kingston University London, and discusses the impact of technological advancements on online learning. External factors influencing the college are analyzed using PESTLE, covering political, economic, social, technological, environmental, and legal considerations. Key issues faced by the college include attracting and retaining talent, acquiring new customers, and effective time management within campaign projects. The report concludes that Regent College aims to provide a supportive learning environment, enhance students' employability, and contribute to their career prospects.

Research Report for Regent
College Campaign

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..............................................................................................................................3
Clients and problems which are face by them:.......................................................................3
Competitors, target customers and external factors..............................................................4
Issues by the clients:..................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Regent group London is the college which welcome the people of all ages across the
global from 15-35 ages. The company aim is providing the learning opportunity and
development environments where they interact with each other and share story within the
collective community. The company regent group learning is support to the students with the hub
and deliver the education with the better environments. This report will discuss the who is the
clients of the company and what issue that they are facing and critically analysis the clients such
as competitors, targets customers as well as influence factors from the external environments of
the college. This report elaborates the issues which are face by the clients of the company
(Valentine and Price, 2021). The Regents College provide the knowledge of learning as well as
skills which helps in develop the personal and career prospects. The main objective of the
regents group is offering proper learning environments.
MAIN BODY
Clients and problems which are face by them:
The clients of the regent college are average range students who have an age range from
the 18-35 years old. Students of all age can come to study at the regent and this is especially for
the undergraduate studies. For these students who are going to schools after some years of
workforce. Those students are shifting and enhancing the occupation way in their midlife. The
clients of the college can be those who want to pursue studies after the retiring from full time-
work. The clients of the college is equal genders both male and females, the college have men to
studies for applying their vocations on the life. The ratio of the male and female will be equal at
the college for the vocation life (Lanman, 2018). The college is expanded in the geographic and
their students are from the Canadians, Americans and from overseas. The overseas students are
comes from the new Zealand, Australia, Brazil, Hong Kong, South Africa, Switzerland and
united kingdom. The college finds the clients graduates in the range of vocations. The college
search students those who wants to graduate in the Master of Arts in theological studies, master
of divinity, master of theology, diploma in Christian studies with the special certificates.

Competitors, target customers and external factors
The college has many competitors which are provided the first graduate technology. There
are many top competitors of the regent's university London such as University of Chester,
Kingston University London, regent business school, university of Huddersfield, university of
limerick, Brunel University London, etc.
The regent’s college is working towards the new technology and the infrastructure of its
systems to develop the strategies. Due to the lockdown, the courses are provided to the students
which help in achieve the goals of the company. They are acknowledging that the technology
will be useful for the organizations in their growth and developments of the companies as well as
the technology are change in the drastic within the regent’s college change management that
helps in develop the digital learning approaches for the students as well as the college also
focused on providing the proper quality of online classes and teaching which helps in improve
the learning and developments of the students while 3-4 hours a week contact time as physical
mode (Rall and Ramirez-Stapleton, 2021.). The technology helps in the online learning, digital
learning, blended learning and the remote learning for helps in understanding the educational
experience. These helps in lead the confusion among the staff as well as students and understand
the results in the changes in the learning quality experience at digitally and online learning
platform for achieve the better reputation for the regents college. The main objectives of the
Regents College is promote the new campaign and develop as the brand for the college as well as
the secondary based on the successful campaign events to meet the goals and objectives of the
college.
The target's customer market of the company is parents as well as students who want to study for
their higher educations in the colleges universities. The location plays major roles in targeting
the potential customers for the University for the higher education by the students, so the
company establish the campus in the locations of south-hall, Kingsbury, Wembley as well as
harrow and London. The regent college also target the experienced teachers, inspire the learning
resources as well as thriving the communities (Colman, 2021). The regent college targets the
customers from the every age of group and open for the every customer who wants to study at
regent university.
The external factors is influence the regent college with the PESTLE analysis such as political,
economic, social, technological, environmental as well as legal factors.

Political factors: In the regent college, the political factors are influence the college which
involves the foreign students as well as public funding. The higher education colleges in the
United Kingdom get a definite amount of public funding. With the help of this funding, the
support the education price in the institutions. The governments help in institution with the
lowing the education price and budgets which is creating a problem for the regent institution in
the future. The foreign students in the United Kingdom are part regarding their higher
educations. The regent college tends to the foreign students from the foreign countries.
Economic factors: In the economic factors, the regent college are weak market for the job and
debt for the students. The student debt is the threat for the regent London College because the
various graduates are faces the financial setbacks at the beginning of the careers (Denning,
2019). Many students are fail to pay loan for the studies and due to loans the higher education is
less attractive rather than another studies. Due to the weak job market, the college not is able to
target and attract the more students in their colleges.
Social factors: The social factors influence the regent college as the debt acceptance and
willingness to study. Debt acceptance is the social issues as well as economic issues that help in
attract students towards the college. Students in the current situation are preferred the relevant
knowledge and experience.
Technological factors: this factor also influences the regent college with the online
alternatives. The online alternative helps in the fast improvements of the students through the
online platform (Pestle, 2018). It is the opportunity for the students to improve the quality and
improve the leaning experience of the students.
Environmental factors: It influence the regent London college involve in the proper waste
disposal as well as others factors of the corporate social responsibility.
Legal factors: the factors involve the compliance with the legislation, rising the age of the
students, change opening hours of school for students for the leaving college and schools.
Issues by the clients:
The clients of the regent’s college face the issue and further aspects regarding the growth and
developments of the campaign for promoting the brand regent colleges:
Attracting and retaining fresh talents: The objective of the college campaign is attracted and
retain the fresh talents so the, clients need to focus on the objective and competitors of the regent

college. In the more illustration, the regent college provide the fresh talent as well as attracting
the students with the help of college to gain the success among the competitors.
Find fresh customers: The client face the developments of the latest college campaign is
attracting more clients for the regent college so that college can be more acquire the customers
and students in the their college (Harrison, 2019). The structural infrastructure and technological
changes of the college as well as the history of the college will play a vital role in the success of
the company campaign.
Time tackle and cooperation: the client must take care about the cooperation among the team
members with the achievements of the campaign as well as clients needs to manage the time
properly with the members of the team of projects and develop a proper plan for the college
campaign.
CONCLUSION
As the conclusion, the regent college provide the proper learning environments to the
students which is not supporting but it helps the students interact in the sharing stories,
interacting as well as supporting the students in the cooperative and coordinating community.
The Regents College was beginning the private tuition for the students and now a day’s become
the largest organization in the world. The main aim of the regent’s college is providing the
choice to the customers as well as innovation to learn something different. The regent college are
schedule and design as that every student can improve their capability and Employability to
enhance the career prospects of the students. The college dedication is towards the knowledge to
improve and develop the skills of the college students and contribute towards the success of the
college. This report is discussed the clients of the regent college and problems which are faced
by them as well as provide the regents college competitors and targets markets customers of the
college. These report is discussed the external factors that helps in influence the group of regents.
In the further aspects, these reports also elaborate the issues which are faced by the clients.

REFERENCES
Books and journal
Colman, M.P., 2021. Community, Connection, and Conflict; The Liminal Spaces of the Regents
Canal and the Industrial Transition of London (1812-1900) (Doctoral dissertation,
Oberlin College).
Denning, C., and et.al., 2019. British Society for Gene and Cell Therapy Autumn Conference
Friday 23 November 2018 Regent's University Conference Centre, London, UK www.
bsgct. org. Human Gene Therapy. 30(2). pp.A1-A9.
Harrison, R.M., and et.al., 2019. Interpretation of particle number size distributions measured
across an urban area during the FASTER campaign. Atmospheric Chemistry and
Physics. 19(1). pp.39-55.
Lanman, M., 2018 “Psychoanalysis and Ethics”: British Psychoanalytic Council Annual Lecture,
14 November 2014, Regent's College, London.
Pestle, B., ARTHUR HENRY BELL, California State University, Fullerton, has published
articles on Shakespeare and Milton. LEWIS F. BALL is a member of the English
Department of the University of Richmond. MURRAY W. BUNDY, Professor
Emeritus of State College, Washington, is the discoverer of the Charles W. Clark
manuscript account of Edwin Booth's Hamlet.
Rall, R., Ramirez-Stapleton, M. and Galan, C., 2021. A Contrarian's Guide to the Student
Trusteeship: Stories Modeling Purpose, Persistence, and Legacy on the UC Board of
Regents. College Student Journal. 55(4). pp.440-456.
Valentine, J. and Price, D., 2021. Scaling High-Impact Practices to Improve Community College
Student Outcomes: Evidence from the Tennessee Board of Regents. Lumina Issue
Paper. Lumina Foundation.
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